Writing Content That’s Good for Google (Without Ruining It for Readers)
In small business marketing, search engine optimization tips and SEO hints are an important consideration for SMB marketers optimizing company search results for the major search engines. Did that sentence make your head hurt? It should. And that tends to happen when you write (or hire writers) for robots first, readers second. That’s not to […]
How Deep are the Waters: Creating Your Team of Expert Writers
When your business needs to produce a steady stream of content, you may consider hiring freelance writers. Choosing a pool of writers will ensure plenty of talent is available to write your articles whenever you are in need of content. Website content providers enable you to choose your team of writers and decide exactly what […]
140 Character Blast: Hire Writers Beyond the Article
Writers may supply your content, but have you considered using them to write up the shout-outs for your social media sites? Hire writers for Tweets and Facebook posts to help draw your audience in with concise wording and creative angles, saving you time in the process. Short and Sweet Your articles may be lengthy and […]
Sidestep the Affordable Care Act for Your SMB by Hiring Freelancers
A topic of contention for many people in 2014 is the Affordable Care Act. No matter which side of the fence you are on, if you are an employer and you hire writers, sales representatives, mechanics or construction workers, then you are responsible for dealing with the health insurance situation. Yet for SMBs the news […]
There’s No Crying in Content Writing!
Writing is one of those jobs that is much easier and rewarding to those that have a passion for the work. However, passion can make you more sensitive to criticism of your work and rejections—both of which are an unavoidable part of the content writing process. One of the most important things a writer learns […]
Projecting Your Brand, Preserving Your Voice: How to Stay Authentic When Hiring a Ghostwriter
It can be intimidating to hand off responsibility for your company’s image to someone else. You know what you are about, but will other professionals be able to get your business’s character across? Hiring a ghostwriter can be an especially hard decision if you have previously written your own sales emails and blog posts. But, […]
Avoid These Six Pitfalls to Hire Writers that Deliver the Goods
Whether it be a lack of time, lack of writing expertise, or any other of a dozen reasons, it is fortuitous that businesses can hire writers to create their website content, including their blog posts. And just like any other business decision, there are pitfalls to be avoided. Hiring a quality content writer is one […]
Dear Potential Customer, Be Mine
As you work to attract potential customers to your business, have you ever stopped to consider what type of wooer you are? We’d like to offer some Valentine’s Day marketing tips; your customers certainly notice your approach, and they aren’t falling for these common advertising flaws: Ready to Settle and Not Getting Any Younger Dear […]
A Contract Bid Process Can Hire Writers More Efficiently
Businesses new to hiring content producers such as writers and artists can’t be blamed for feeling overwhelmed when first trying to pick up some talent on a project basis. To hire writers going blind is probably harder than trying to figure out how to change a cabin filter in a Volvo V70 Wagon for the […]
Old School Is the New School: Professional Writers for Your Newsletter
Connecting with your customers and communicating on a regular basis is important to the stability of any company. No matter how mundane or simple your business, frequent and consistent contact keeps you in the forefront of your clients’ minds, encourages leads and keeps your competitors at bay. Old School Newsletters: Out of Style? According to […]
Will Small Businesses Who Hire Writers Trigger the Health Care Reform Act?
Given the new rules under the federal Health Care Reform Act that went into place in 2013, small businesses are smart to be worried about whether a choice to hire writers triggers any kind of new operating cost in the form of health benefits coverage. The federal law definitely makes big changes for any small […]
10 Tips to Effectively Integrate Article Writers into Your Content Calendar
As content marketing booms, 77% of small-to-medium sized businesses (SMBs) in North America now maintain a company blog. Outstanding content, that which engages and excites potential customers to come back and buy what your business sells, is a must. It’s also time-consuming to research and difficult to write. That’s where hiring freelance article writers comes […]