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Content Strategy MasterClass is way more than a book or a guide for content strategy.
Instead, it's an invitation to advance where you are now, to a more holistic place where
content strategy intersects with technology, pre-defined products, and communities that
combine to drive success.
Delivering the performance from content marketing investment is challenging. Big data must
now be part of the formula, to learn the best path for conversion and sales. Arming yourself
with the right tools for content marketing success is critical.
Quality writing is the new way, and frankly the only way, to engage readers and keep them
coming back for more. With attention spans somewhere near zilch and online reading choices
somewhere near a bazillion, you need quality prose to snag readers orbiting at high speeds.
What is content marketing? It's the art of listening to your customers' needs and wants
and the science of delivering it to them in a compelling, engaging way. It's constantly
testing campaigns with A/B testing to learn what works best. And it's a simple, well-told
story that gets passed around and keeps readers coming back for more.