WriterAccess Academy
Fortify your smartitude.

Take your content marketing skills to the next level with free online training to advance your career and grow your business organically.

CORE CURRICULUM

Take your content marketing skills to the next level with our book, workbook, videos and resources in our free member-only portal.

BONUS WORKSHOP WEBINARS

Learn from deep-dive monthly workshop webinars covering the 6 pillars of content marketing and content strategy, on-demand!

WORLDCLASS INSTRUCTORS

Learn at your own pace with full access to the book, workbook, 6 core modules and quizes along the way, with a final test in December.

Content strategy masterclass.
Fortify your smartitude.

When we say we wrote the book on Content Strategy, we mean it. But we've taken it to the next level, with WriterAccess Academy.

Content Planning
Take your content marketing skills to the next level with free online training, and earn your content strategy masterclass certification.
  
Read Chapter I: Planning 30 Minutes
Core Planning Video 30 Minutes
Workshop Webinar Video Hours
Bonus Planning Videos 2.5 Hours
Resources, Templates Hour
Study and Take Quiz 30 Minutes
  
TOTAL HOURS Hours
Content Creation
Take your content marketing skills to the next level with free online training, and earn your content strategy masterclass certification.
  
Read Chapter II: Creation 30 Minutes
Core Creation Video 30 Minutes
Workshop Webinar Video Hours
Comedy Workshop Video Hours
Bonus Creation Videos Hours
Resources, Templates Hour
Study and Take Quiz Hour
  
TOTAL HOURS 11 Hours
Content Optimization
Take your content marketing skills to the next level with free online training, and earn your content strategy masterclass certification.
  
Read Chapter III: Optimization 30 Minutes
Core Optimization Video 30 Minutes
Workshop Webinar Video Hours
Bonus Optimization Videos Hours
Resources, Templates Hour
Study and Take Quiz Hour
  
TOTAL HOURS Hours
Content Distribution
Take your content marketing skills to the next level with free online training, and earn your content strategy masterclass certification.
  
Read Chapter III: Distribution 30 Minutes
Core Distribution Video 30 Minutes
Workshop Webinar Video Hours
Facebook Webinar Video Hours
Linkedin Webinar Video Hours
Bonus Distribution Videos Hours
Resources, Templates Hour
Study and Take Quiz Hour
  
TOTAL HOURS 15 Hours
Content Performance
Take your content marketing skills to the next level with free online training, and earn your content strategy masterclass certification.
  
Read Chapter IV: Performance 30 Minutes
Core Performance Video 30 Minutes
Workshop Webinar Video Hours
Bonus Performance Videos Hours
Resources, Templates Hour
Study and Take Quiz Hour
  
TOTAL HOURS Hours
Content Management
Take your content marketing skills to the next level with free online training, and earn your content strategy masterclass certification.
  
Read Chapter V: Management 30 Minutes
Core Management Video 30 Minutes
Workshop Webinar Video Hours
Bonus Management Videos Hours
Resources, Templates Hour
Study and Take Quiz Hour
  
TOTAL HOURS Hours

Workshop webinar series.
Deep-dive learning on-demand.

Register to join our monthly Workshop Webinars live. Or join WriterAccess Academy to watch the recordings.

Workshop Webinars
Register for our FREE Workshop Webinars offering deep dive training from expert speakers and content strategists. Each 3 hour workshop is hosted by CMC founder Byron White and led by expert speakers and trainers from our annual content marketing conference. All the workshop recordings are available in WriterAccess Academy, and required viewing to earn the final content strategy certification badge.
WEBINAR SCHEDULE
Register for each Workshop Webinar individually to view live. Or catch the recordings in WriterAccess Academy.

Comedy Writing — June 9, 2020
Content Planning — July 14, 2020
Content Creation — Aug 25, 2020
Content Optimization — Sep 23, 2020
Paid Amplification — Oct 13, 2020
Content Performance — Nov 17, 2020
Content Management — Dec 15, 2020
SECURE YOUR SEAT

World class instructors.
Proven tactics and techiques.

Below are just a few of the instructors that will help you take you career and business to the next level.

Andy Crestodina

Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. Andy speaks at national marketing conferences, and is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. He's recognized as a top thought leader and speaker by CMC, Forbes, Entrepreneur, Alexa, Buzzsumo, Brand 24, Outbrain, Read Write, Inc 5000, and many more.

Ashley Faus

Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.

Joanna Wiebe

The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and the cofounder of Airstory writing software. Companies like Google and events like CTA Conf regularly invite her to teach conversion copywriting to their audiences. And with 50,000+ subscribers - plus clients ranging from Nectar to Pluralsight - she lives to do the work… teach the work… and always be optimizing.

Melissa Sciorra

Melissa Sciorra is the Associate Director of Traffic and Operations for EverQuote, working profusely on implementing content strategy, technical SEO, and on-page SEO to drive more traffic and more leads. She's been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO. She's a super popular speaker at Content Marketing Conference, year after year.

Ayat Shukairy

Ayat is the Co-Founder Invesp and queen of CRO. She's a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps like eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more with conversion optimization, powerful story-telling, and case studies deployment boost engagement, conversion, and sales.

Byron White

Byron is the founder WriterAccess, Content Marketing Conference, and more businesss. He's a popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron's currently aiming to rid the world of all this bad, boring content with the launch of WA Academy offering free content strategy certification for all!

Get started now.
Advance your career.

STEP 1: ENROLL

Join WriterAccess Academy for FREE-- a member-only community offering access all the resources you need to advance your career and grow your business organically-- the content marketing way!

STEP 2: LEARNING

Learn at your own pace with full access to the book, workbook, and 6 core content strategy masterclass modules, with a quiz in each module to confirm your smartitude. Review resources and templates included.

STEP 3: EARN CERTIFICATION

Earn your official content strategy certification badge in December of 2020, covering all 6 core moduless, deep-dive workshops, and resources, with a final test required to earn your certification badge.