Writers may supply your content, but have you considered using them to write up the shout-outs for your social media sites? Hire writers for Tweets and Facebook posts to help draw your audience in with concise wording and creative angles, saving you time in the process.
Short and Sweet
Your articles may be lengthy and involved—full of information—but your social media post that you use to attract viewers must be short and enticing. Your viewers will not spend time reading through a lengthy post and then click and read a lengthy article. According to an infographic created by Kissmetrics on getting more likes on Facebook:
- Facebook posts with 80 characters or less will get 66% more likes and comments
- Tweets with less than 100 characters will get 17% more engagement (Buddy Media)
Post Text with a Photo
Along with a quip that will draw in your target market, choose a good photo that will intrigue your audience. Kissmetrics points out:
- Photos get 53% more likes and 84% more click-throughs than just text posts
Hire Writers to Stay Frequent
When you are trying to reach a target audience with your information, you must remember that a consistent approach to posting is important. Kissmetrics found that retail brands on Facebook were more effective when they posted 1-2 times a day (40% more engagement than when they posted 3 or more times) and when they posted 1-4 times a week (71% more engagement from viewers than with 5 or more times a week).
Companies should be smart in what they post and what they deem worthy of sharing with their audience. Viewers will be less likely to be engaged or even follow a company that is obnoxious in its posting, especially if all the posting is self-promotion.
Hashtags are a way for your posts to be found as part of a larger social discussion. Viewers who are not already following you might be sifting through points on a specific topic like #icecreamsocial or #tbt (throw-back Thursday) and if they find your post interesting, then they may choose to follow your brand. Hashtags should be used, though according to an infographic on Twitter strategy by Buddy Media, they should be used sparingly:
- Tweets with hashtags have 2x more engagement than those without
- One or two hashtags result in a 21% increase of engagement, while more than two hashtags will cause a 17% decrease in viewer engagement
- Only 24% of brand Tweets contain hashtags
Why Not Lump?
Social media and content marketing go hand-in-hand and are making it big this year with companies looking to expand their customer base. Hiring freelance writers to write your content may already be in the works with your company’s marketing plan, but consider adding in additional assignments of Tweets and Facebook posts that your brand can use. Your article writer will be able to quickly punch out a call for action to motivate your audience into reading your newest post.
Alethea M is a corporate blogging guru and freelance writer for WriterAccess. She often uses interesting facts from her article research to impress friends at dinner parties. Her husband is her biggest fan — though this may be because her writing income allows her to share in bill-paying each month.