When to Hire a Professional Ghostwriter
You and your staff may want to deliver appealing content for your target audience, but prefer to devote your energy to running your company. Or, you may be committed to regularly providing engaging and interesting content, but your team lacks the time or the advanced writing skills to rapidly generate material for publication. Hiring a ghostwriter […]
Legal Content Marketing Insights by Edgar L
Legal content marketing has long challenged and confused new and veteran lawyers. In the early days of the web, most SEO practices involved little more than cluttering web pages with keywords, leaving readers lost and frustrated. Thankfully, Google has made great strides in penalizing keyword stuffing and rewarding quality content creation. However, these changes have left many […]
4 Things You Need to Know About Technology Content Marketing
Technology is the driving force in modern society, and that doesn’t seem like it will change anytime soon. Tech companies are plentiful—so plentiful, in fact, that the competition is incredibly fierce. For every new tech innovation we get, such as smartwatches, virtual personal assistant devices, and even smartphones, there are hundreds of companies that create spinoff […]
Medical Content Marketing Insights by Jacob C
Keeping up with marketing trends is essential for all marketers in the line of health products. Today, drugs are a pretty big deal. It is important to consider the way they are presented to customers, the professionalism of the team involved, and the degree of personalization that is involved in selling them. If you are in […]
Shorter is Better: Why Your Readers Prefer Simple Writing
Writers take note. In the world of content marketing, size matters. Regarding the size of the paragraph, the size of the sentences and the size of the words – shorter is better, according to Nancy Harhut, a speaker at Boston’s 2017 Content Marketing Conference. Humans Like Shortcuts In his book, “Thinking Fast and Slow,” Nobel Prize […]
Real Estate Content Marketing Insights by Jacob C
The real estate market is a competitive industry. Every day, new technology and new agents join the market. You need to be wise to survive in this industry. But do you ever feel like there is a way out there to improve your marketing strategies and you just don’t know what it is? Well, you […]
Weekly Round-Up: How To Make People Love You (& Your Content)
Life isn’t always fair. Kim Kardashian West has a total of 101 million followers on her Insta, and you can’t even scrape together a hundred likes for one of your company ‘grams. But rather than wallow in self-pity, why not take a few steps towards getting your content the attention it deserves? It just so […]
12 Principles to Appeal to Big-Time Publishers: A Free WriterAccess Webinar
Getting big-time editors and publishers to view, read, AND mention your content in the next big story is challenging. It’s even harder when publishers tend to cling to content-rich sites and established authors that they already trust for reliable information. So, how do you break the ice with publishers and editors and get your great […]
Content Marketing – Taking a Professional Writers Lesson From The History of Art and Song
In the Beginning, Man Drew Pictures They say a picture is worth a thousand words. If ancient cave-scribble is the accepted evidence, our oldest ancestors believed and practiced this inaccurate statement. However, the concept is too simple, the application to limited in scope. It ignores the proven value of written content marketing. Professional writers understand […]
WriterAccess Weekly Round-up: Introducing Mia
Hello, I’m Mia, a “newb” here at ideaLaunch. I come from the editorial industry, but I’m very new to the world of content marketing. Honestly, these worlds aren’t far apart. Where I come from, I’ve learned that words are powerful. I’ve seen companies use them, many abuse them, and others, well … get completely frazzled […]
What We Can Learn From Groupon About Quality Writers
How many times have you looked at a website and were underwhelmed by the copy? Straightforward, unemotional copy may be the backbone of copywriting, but it often doesn’t leave a lasting impression. There are plenty of websites that offer discounted deals online, and most of them concentrate on communicating clearly and without offending anyone who […]
Is Content Rewriting Merely Another Method of Article Spinning?
Reflect on the similarities between content rewriting and article spinning. Both emulate original source materials. Both clone existing ideas. Both are common practices applied to the creation of Internet content. Either approach can produce worthless information. Perhaps you disagree with these points of similarity. Perhaps you conceive a vast difference between article spinning and content […]