Customer Success Required
Spend a hot minute online and it doesn’t take long to figure out that much of it — if not most — is marketing. With the possible exception of disseminating explicit materials for free, it is arguable that the primary purpose of the world wide web is to distribute marketing materials. But how can that […]
Say Hello to the WriterAccess Mobile App
With your busy schedule, it’s no wonder it’s difficult to keep content flowing to your readers and fans. But we’ve got the solution. Our mobile app for content services is fully functional and tested for the high speeds at which you orbit every day. The app makes it easier than ever to … Find the […]
As if You Needed Another Reason to Go to Content Marketing World…
Fangirls and marketing experts alike, rejoice. Content Marketing Institute has just announced that Joseph Gordon-Levitt is the closing keynote speaker of 2017’s Content Marketing World conference. We just thought we’d inform you in case you needed another reason to go (besides the fact that it’s the biggest content marketing event IN THE WORLD and includes tons of cool […]
Travel Content Marketing Insights by Alexandra M
Who doesn’t love the excitement and adventure of exploring new places? And as far as content marketing for the travel industry goes, there are so many opportunities to be imaginative and create innovative content. Here are 10 travel content marketing campaigns that we love. 10 Travel Marketing Campaigns That Stand Out JetBlue Reach Across the […]
Byron Tip #1: Less is More
When it comes to marketing, we all want more. More performance. More conversions. More results. More, more, more. But less is often more when it comes to content marketing. POP QUIZ: What is the ideal number of sentences for a paragraph of web content? A. 1-2 sentences B. 3-5 sentences C. 6-8 sentences If you […]
Construction Content Marketing Insights by Robin W
In the construction industry, is the old boys network still the best way to get new business? According to the latest trends, there are alternatives to the age-old marketing practice of “Who do you know?” While networking remains a great way to land business in the construction industry, firms of all sizes are taking advantage […]
Insurance Content Marketing Insights by Alexandra M
When it comes to content marketing for insurance companies, there’s a general rule that is held up as the strategy to follow. The more you spend, the better the results you get. That’s why you can’t turn on the TV, watch a YouTube video or listen to the radio without hearing an advertisement for car […]
Finance Content Marketing Insights by Alexandra M
When establishing the brand of a business, trust is always an important component. And there is no industry where that is more true than in finance. LearnVest, a company that teaches people how to manage their finances, positioned itself as a trustworthy and knowledgable service using a strategy that combined innovative content marketing with top-quality articles. The […]
10 Tips for Better Social Media Writing
Social media is meant to be consumed quickly. Therefore, it should be comprised of meaningful, interesting content. Unfortunately, many writers get caught in the trap of long paragraphs, which will lose a reader’s attention after the first two sentences. Here are 10 ways to avoid this problem: 1. Look at the content feed for a site […]
Auto Content Marketing Insights by Alexandra M
There is a lot of formulaic strategy in the content marketing that car companies use. It’s heavily based in SEO. It’s data-driven, and it wants to impart the technical and logistical information as efficiently as possible. These are important things for content marketing to accomplish, but from a writer’s perspective, it means to finding ways to […]
Home Living Content Marketing Insights by Sandy B
Are you looking for content ideas for home living? Perhaps you have a blog or website that hasn’t been updated in a few weeks (or longer) and you’re ready to create some attention-grabbing, shareable content. Take a look at the home living industry today to get some ideas for your content. What’s changing? What’s new […]
3 Unconventional Ways To Improve Your Web Content Writing
Whether you’ve fallen into the trap of stale tropes or just want to challenge yourself to write better, you may be wondering how to improve the quality of your web content. Fortunately, it can be as simple as making some basic changes to the way you read, write, and research. By moving out of your comfort zone, […]