WriterAccess Weekly Round-up: Reading, Writing, and Rocking
Welcome back from the weekend! I am really bad at titles. I’ll admit that. Sometimes I spend longer trying to think of an effective, creative, thoughtful title than I do creating the content itself. (And yeah, sure sometimes I just throw something on there.) Instead of giving us some awesome formulae for creating exceptional titles […]
WriterAccess Weekly Round-up: Can You Hear That Feedback?
Welcome back from the weekend! First off, I want to thank Corey, our Associate Content Strategist over here at ideaLaunch, for helping fill in writing the Round-up for me while I had some personal matters to attend to—and for her Leonardo Dicaprio shout out, too, of course. I could again talk about how important guest […]
The Pros and Cons of Google+ that an Experienced Writer Needs to Know
Everyone, including every amateur and experienced writer, is abuzz about the launch of Google’s new social media platform, Google+. China has already banned the use of this social media platform – no big surprise there. There are many features that people will love, but there are still a few bugs left in the system. Even though […]
Wipe Up the Tears: Coping With Rejection as a Writer
Rejection is part of being an experienced writer. Quality content, such as children’s books, non-fiction novels, short stories, poetry and Internet articles are rejected every day. Sometimes rejection letters or rewrite requests come as a blanket email with no personalization; lacking feeling or explanation, but other rejection letters or rewrite requests offer insight in the […]
Writing for Facebook: Funnel from Jurassic Park
Let’s talk about dinosaurs. They went extinct. End of story, out of business. Now let’s talk business. Your business. If you want to attract new clients and customers, you have to go where they go. Forget the mall. Social media, especially Facebook, has become prime real estate. It offers crowds of foot traffic and high […]
WriterAccess Weekly Round-up: Non-Bruins Related Links
Welcome back from the weekend! Well. There has been a bit of hubbub here in The Hub. (Our offices are beautifully located in the Italian North End of Boston.) You see, we have been dealing with the aftermath of this whole thing. Parties, celebrations, parades—the whole shebang. And boy are we out of sorts and […]
Buy My Product!: How to Compose Effective, Compelling Product Descriptions
You have a great product, and you know it is going to sell. All you have to do is string a couple of sentences next to your product and—bam!—you have made a sale. Right? Wrong. Effectively creating a compelling product description seems like a simple task even to the experienced writer. You sit down to […]
Shot Through the Heart: The Power of Bullet Points
Using bullet points may be one of the most important tools of quality content writing. A well thought-out bullet point can make your customers buy, increase your SEO and entice your readers to read more. Bullet points: Are psychologically appealing to both men and women and that = money. Are great places for adding links and […]
WriterAccess Weekly Round-up: What do Dr. Seuss and Groupon Have in Common?
Welcome back from the (non-long) weekend! I have one important word for writers this week: Trampoline. Finally. Finally Fuel Your Writing has found a reason for me, as a writer and editor, to get that one beautiful piece of equipment dreams that I have been asking Santa for since I learned how to say the […]
WriterAccess Weekly Round-up: Best and Worst of Blogging
Welcome back from the weekend! What I am going to talk about today is … how not to start blog posts incredibly boringly. (Step one: Don’t say “What I am going to talk about today is ….) People have short attention spans. People on the Internet have even shorter ones. If you don’t start off […]
WriterAccess Weekly Round-up: Jimmy Dugan Supports Content Marketing
Welcome back from the weekend! “Is content marketing worth the effort?” asks Copyblogger. And as this directly pertains to the nature of WriterAccess’ business, I eagerly anticipated the answer. And of course, the answer is “Yes”— but Copyblogger added some kick-in-the-pants knowledge to make sure you get it. As the great, fictional Jimmy Dugan once […]
The Acting Side of Writing
There has been much said at one time or another about a writer’s “voice.” You know, the way that a writer “speaks” on paper, finding their own way to express themselves, show their colors and come across in their unique way to their audience. We all need that special voice to make us stand out […]