Distribution Dilemmas? 10 Ways to Effectively Move Your Content
Creating consistently great content takes loads of wiping-the-sweat-from-your-brow, brewing-another-pot-of-coffee work. It’s no surprise that it can be monumentally frustrating when your publishing doesn’t generate the results you had hoped for. When content falls short of expectations with lack-luster results, marketers often point the finger of blame at the content itself, wondering whether it was funny, interesting, or fresh […]
Be a Comma Comma Chameleon
Comma, comma, comma, comma, comma chameleon! You come and go, you come and go! Culture Club reference aside, isn’t that the truth? As a writer, you constantly have comma questions when creating content. Does the client want you to go Oxford or sans what you consider to be excessive? Or are you working with an […]
Content Marketing Strategy is Stupid
Content marketing strategy is stupid. There, I said it. Everyone knows the internet is just a fad, so developing a content marketing strategy is a gigantic waste of time. Yeah sure, research shows that content strategy produces three times more leads per dollar, but who really needs to triple their return on investment? Raking in […]
Customer Success Required
Spend a hot minute online and it doesn’t take long to figure out that much of it — if not most — is marketing. With the possible exception of disseminating explicit materials for free, it is arguable that the primary purpose of the world wide web is to distribute marketing materials. But how can that […]
Meet Grammar Moses, Your Favorite Comic Villain You’ve Never Heard Of
Now that the Avengers movie that everyone’s been waiting on…since half of the whole comic character base was killed off in the first one…I’ve got a Marvel character I bet you haven’t heard of. Under the guise of Grammar Moses, you have one of the least known about, albeit coolest characters in a comic book […]
The Boston Writing Scene
When it comes to literature, Boston enjoys a long and storied history (no pun intended). It’s considered by many, for instance, to be the birthplace of transcendentalism, a philosophical movement of the mid-1800s championed by acclaimed writers like Ralph Waldo Emerson and Henry David Thoreau (of Walden Pond allure). The city was also home to the likes of Nathaniel […]
Talent Q&A: Writer and Strategist Rachel P.
We are on a mission to get to know our talent better. This week we caught up with 4-star strategist Rachel P., an indie game developer with a passion for amphibians. Rachel is also a 6-star writer with WriterAccess! Q: Where did your attraction to video games come from and what are some of your […]
Try our Writing Style Contests, and See Why Everyone Wins
Need assistance in finding the best writer for your next project? WriterAccess’ Writing Style Contests can help! What’s a ‘Writing Style Contest’? When you select a freelancer at random, there is a chance you’ll receive content that is lackluster or doesn’t measure up to your standards. That’s why our writing contests are the ideal way […]
Talent Q&A: Writer Miranda B.
Miranda B., a librarian practitioner with a passion for travel and trucking. “I can always switch gears if I feel like my writing is stagnant. The last thing I want is to write when bored because then the content reflects that mindset.” Q: It looks like you have experience in many different areas. How has […]
How to Stand Out by Writing with Bullshit (When to Use Profanity in Email Marketing)
**Warning: Mild profanity ahead. If minor curse words offend you, you may want to stop reading now. Consider this your Ozian “I’d turn back if I were you” sign.** Last week we hosted one of our new favorite authors, Josh Bernoff, on our #WriteOn webinar series. His bold session How to Stand Out by Writing […]
WriterAccess Weekly Round-up: Introducing Mia
Hello, I’m Mia, a “newb” here at ideaLaunch. I come from the editorial industry, but I’m very new to the world of content marketing. Honestly, these worlds aren’t far apart. Where I come from, I’ve learned that words are powerful. I’ve seen companies use them, many abuse them, and others, well … get completely frazzled […]
WriterAccess Weekly Round-up: On Focus and Second-grade Comebacks
Welcome back from the weekend! And welcome back to the Round-up, in general. After Hurricane Irene, Labor Day, and a few guest posts by Associate Content Strategist Corey Eridon (who graciously filled in for me after some personal matters), it has been awhile since I’ve been able to dispense link-filled merriment. So without much further […]