Anatomy of the Keyword and How it Works in Your Content
Most people who deal with online content at all know something about keywords. They might know that they need them or have a vague idea of how to use them, sprinkling them throughout their blog posts or articles. The truth is, though, they usually don’t know how to fully optimize keywords to do the job […]
700,000 Royalty-Free Images Available with WriterAccess
Did you know that when an image is paired with content, people retain 65% of the information three days later, compared with only 10% when no image is included? Or that blog posts with images get 650% better engagement than with posts that are text only? Clearly, your content needs images to perform at its […]
Why Consistent Publishing Means Better Search Engine Rankings
Champions of SEO are always adding updates and new webpages. And for good reason. A key draw for search engines is the “freshness factor”—the newness of a site’s material, and its rate of posting. That’s why publishing consistently is the key to achieving search engine rankings. Search Engines Reward Websites With Fresh Content. The websites people visit and rely on […]
Legal Content Marketing Insights by Edgar L
Legal content marketing has long challenged and confused new and veteran lawyers. In the early days of the web, most SEO practices involved little more than cluttering web pages with keywords, leaving readers lost and frustrated. Thankfully, Google has made great strides in penalizing keyword stuffing and rewarding quality content creation. However, these changes have left many […]
Long Tail Content Planning
In Hollywood, movies live and die on their opening weekend. A director who earns the studio’s money back in two days will go on to make another film. A director who doesn’t, doesn’t. This sounds like a solid (if harsh) way to do business, but the truth is that it doesn’t make a whole lot […]
SEO in the Age of Panda
Google turned the search engine optimization (SEO) world upside down back in 2011, when it released a do-over of its results ranking algorithm. Known as “Panda,” it left many web designers, developers, and marketers feeling like they had just been mauled by a bear. The change plunged millions of high-ranking sites into utter obscurity, except […]
Tips and Tricks of SEO Copywriting
Why a headless chicken in Cambodia has nothing (and everything) to do with SEO This post is not about a headless chicken in Cambodia; it is about SEO. But when you engage in Search Engine Optimization, chances are you will eventually run across a headless chicken in Cambodia, hot celebrity names that have absolutely nothing […]
WriterAccess Weekly Round-up: Non-Bruins Related Links
Welcome back from the weekend! Well. There has been a bit of hubbub here in The Hub. (Our offices are beautifully located in the Italian North End of Boston.) You see, we have been dealing with the aftermath of this whole thing. Parties, celebrations, parades—the whole shebang. And boy are we out of sorts and […]
Buy My Product!: How to Compose Effective, Compelling Product Descriptions
You have a great product, and you know it is going to sell. All you have to do is string a couple of sentences next to your product and—bam!—you have made a sale. Right? Wrong. Effectively creating a compelling product description seems like a simple task even to the experienced writer. You sit down to […]
The Importance of LSI After Google’s Panda Update
How do you make SEO consultants and content writers panic? Tell them that Google just updated their algorithms. This is certainly the case with Google’s latest “Panda” update. There’s a lot of panic going around since a good part of this update targets “content farms.” The thing of it is, there are certain content providers […]
WriterAccess Weekly Round-up: Googling and Grammar
Welcome back from the weekend! Google is back at it. At the end of March, Google announced an addition to its search engine called Google +1. With the recent release of the Panda update, Google is making it known that it will not tolerate poor content anymore. Adding a social media aspect to SEO, Google […]
Dos and Don’ts of Keyword Use: Keyword Stuffing
Budding writers sometimes assume that keyword stuffing is the best tactic to achieve SEO. Ah, there was a time (can you say “1997”?) that stuffing your copy with keywords did achieve a goal of high search engine rankings. Alas, those days are but a fond memory. All major search engines now penalize a creative writer for […]