Hype it like Apple: Building Buzz for your Brand
Even if you don’t own an Apple product (yet), chances are you can name at least a few. The Apple brand has long been held as a marketing icon, particularly for their hype and innovative promotion. It is a media darling and has loyal customers who span the globe. So how did they get there? […]
Writer Tools for Success: Industry News
Background knowledge in the latest marketing techniques is often what separates a mediocre writer from a great writer. It might not seem like you need to understand much about the customer journey or search engine optimization when you’re writing content for a home builder or a toy store, but any knowledge you do have will […]
7 Head-Turning Gig Economy Statistics
In this world of everyone’s-connected-to-their-devices-at-all-times, it seems like business leaders are supposed to be wearing more hats than you’ll see at the Kentucky Derby. They have to answer questions, engage with their social followers, create content, and…run their businesses. You’re supposed to be in a thousand places at one time, and the people who are […]
Customer Success Required
Spend a hot minute online and it doesn’t take long to figure out that much of it — if not most — is marketing. With the possible exception of disseminating explicit materials for free, it is arguable that the primary purpose of the world wide web is to distribute marketing materials. But how can that […]
Boost Your Bottom Line When You Upgrade Your Email Strategy
Inboxes today are overflowing with content of dubious interest to the recipient. Are you guilty of adding to the spam factor, or are you truly sharing something that your audience cares about? Each time you send an email to your list, you’re forming an impression of your organization. That impression could be “Wonder where the […]
Thursday Trends 4/4/19
If your content strategy is having an existential crisis, this edition of Thursday Trends will help it find a purpose once again. Give meaning to your marketing campaigns with lead generation tactics, expert advice, and 2019’s hottest marketing movements. Plus, take a break in front of the television, while you learn from some of the best fictional […]
Actualizing Your Content Marketing Strategy: Five Ways to Get it Done
After formulating a new content marketing strategy, the next step is implementing it into your day-to-day routine. A task easier said that done, to be certain. Thankfully, the Content Marketing Institute featured a few of the “paragons of productivity” as they call them, (you know the professionals who show up on videos, podcasts, social media conversations, […]
Thursday Trends 3/28/19
This week, create better content! Learn to romance readers, out-smart robots, and see into the future for a content strategy with real longevity. Also, warm up your cold fish content and serve it for dinner. This Just In — Headlines Matter! The Easy A-to-Z Guide to Writing Great Headlines via Content Marketing Institute To write good […]
How to Put Your Content Marketing on Autopilot in 5 Steps
Today’s business owner or marketing team has a lot to do in a short amount of time. Feeding content to your readers and potential customers is a critical component of the process, but it can become too time-consuming. Let’s face it – you’re probably short on time and keeping the content flowing can get difficult. […]
Expand Your Reach: The Best Social Media Strategy for Your Business
Whether you’re in marketing or running your own business, it’s always a good idea to play to your strengths. We’ve all wasted time and money fighting uphill battles in our businesses. It’s always easier when you align your business with what you do best. Your social media strategy is no different. When you align your business with a platform’s […]
The 4 Biggest Secrets Behind Data-Driven Marketing You Need to Know
To an outsider, it may seem as though marketing is done with a combination of dumb luck, finger-crossing, and some midnight chanting. In reality, there is accurate data behind every successful marketing campaign. In fact, 78% of marketers confess to using data to develop their marketing strategies. Here’s the insider’s scoop on the four biggest secrets of data-driven […]
WriterAccess Weekly Round-up: Introducing Mia
Hello, I’m Mia, a “newb” here at ideaLaunch. I come from the editorial industry, but I’m very new to the world of content marketing. Honestly, these worlds aren’t far apart. Where I come from, I’ve learned that words are powerful. I’ve seen companies use them, many abuse them, and others, well … get completely frazzled […]