How to Put Your Content Marketing on Autopilot in 5 Steps
Today’s business owner or marketing team has a lot to do in a short amount of time. Feeding content to your readers and potential customers is a critical component of the process, but it can become too time-consuming. Let’s face it – you’re probably short on time and keeping the content flowing can get difficult. However, you can keep up the consistency when you put your content creation process on autopilot. It’s easier than you may think.
#1: Setup Recurring Orders
This is perhaps the simplest step to take. Take a few minutes to create a recurring order template. This takes all of the work out of explaining details every month or week. Then, set it up to launch on the timeline that’s right for you, such as weekly or on a specific day. Right on time, the order launches and the content is created.
#2: Turn on Topic Pitch
One of the most important components to creating content for your website, blog, or other content marketing efforts is creating interesting, newsworthy, and unique content. That’s never easy to do. The good news is – you don’t have to do it. With Topic Pitch on each of your orders, you can let the writer develop the topics for you. In short order, you’ll have topics worthy of your audience to choose from, and you didn’t have to spend the time researching them.
#3: Drop Your Keywords into the Non-Required Area
One of the best ways to optimize your content is with keyword use, but overdoing it is common. Finding the balance can seem like a challenge, but you can streamline this by placing all of the keywords you wish to target into the non-required area of the template. This way, the writers can use those that fit naturally into the content. It’s never stuffed, and you still get keyword-targeted content that makes the search engines happy.
#4: Create a Small Group of Talented Writers
Spend a few minutes creating a group of writers that can provide you with incredible content that’s right on the mark. Then, focus on that group every month. They will create the quality you need so you don’t need to double back and worry about questions, concerns, and delays. With just two or three writers on hand, your content keeps flowing. Keep in mind that most writers can handle 20 to 40 blog posts each month for you.
#5: Reward Writers to Keep Them Happy
Keep that team working hard for you motivated with a bit of a reward. One way to do this is with the tip feature available. Provide a thorough review of the writer, which can help them to secure more work from other clients like yourself. This keeps them focused on providing you with quality work month after month.
Autopilot saves you time and frustration. And, it could save you money by ensuring your content marketing efforts never fail. With consistent content marketing, you’ll reach more of your clients and prospective clients. And, with more time on your hands thanks to automating your content marketing, you can give those leads more attention.
Sandy B is a full-time, professional freelance writer and copywriter with more than 10 years of online experience. She is also a published author of seven, top-reviewed, in-print books on Amazon. These focus on financial topics such as retirement planning, bankruptcy, business finance, estate planning, and personal credit health as well as organic gardening and clean living. She’s ghostwritten content for hundreds of clients on topics ranging from health to finance, business services, online and offline marketing and much more.