Benefits of Using Humor in Content Marketing
Q: Why did the marketer get fired as a tap dancer? A: She wanted to get paid per click. Does comedy belong in content marketing? Well, that joke probably doesn’t belong in any content marketing strategy, but humor can boost your content marketing efforts and raise brand recognition. Infusing your marketing with some lighthearted comedy […]
The Evolution of Content Marketing
Do you ever wonder why Benjamin Franklin is smiling on the $100 bill? It’s because he made a boatload of money as the founding father of content marketing! In addition to his hobby of writing Declarations of Independence, Franklin was a writer, newspaperman, and inventor. He was also the publisher of the Pennsylvania Gazette, and […]
The Marketing Minefield: What to do when it just ain’t working
Is your marketing strategy working? How can you tell? The best, and probably only way to truly measure the effectiveness of your marketing strategy is very simple: leads. If your strategy isn’t generating leads, then it isn’t effective. It isn’t working. After all, the point of marketing is to generate leads which turn into conversions. […]
Don’t Make These Five Blog Faux Pas!
Using a blog is a tried-and-true method of increasing your search engine optimization, drawing clients in, and potentially increasing your sales. That’s why this method is one of the most popular forms of content marketing. Unfortunately though, many business owners make mistakes when writing and posting blogs to their websites. Here are five of the […]
How to Build a Small Business Content Strategy: Where to Start Your Journey
Here’s what’s great about online marketing for a small business owner: you don’t have to have a large budget, a lot of experience, or even any clue where to start to be successful. Because it is an ever-changing landscape, though, it’s important to create a path, a journey you want your customers to follow to […]
Automation in Content Management: What to Try & What to Avoid
Automation in content marketing can be a great asset. After all, marketing can be time-consuming and even confusing, so automating some elements is advantageous for an over scheduled entrepreneur like yourself. Keep in mind, though, that there are some aspects of the marketing process that lends themselves well to automation, while others should always be […]
Did your marketing campaign crash and burn? Here’s the good news.
It happens to the best of us. You create a marketing campaign and launch it with high hopes of success. It looks great on paper and you sit back, ready to reap the rewards of your hard work. Then it happens. That great campaign falls flat- like a lead balloon. Now you are left with […]
5 Reasons Smart Marketers Look Toward Successful Gig Workers to Fill Skills Gaps
57 million people are part of the gig economy in the United States right now. Let that number sink in for a second. 57 million people! While that number certainly encompasses tons of people who aren’t contributing to marketers’ overall well-being by doing things like driving folks around or delivering food, there’s still a gigantic […]
Making Content Marketing Work as a Startup
There are many elements to consider within the scope of content marketing. Today we will look at the blog aspect. As a startup, you are facing many challenges when it comes to marketing in general as well as promoting your blog and making it work for you. Thankfully, by following the tips listed below, you […]
Opening the Lines of Communication: How to Encourage a Long-Term Relationship with the Right Freelancers
Freelancers can be a powerful resource for today’s business professional or startup founder. With the use of the right freelancer, it’s possible to free up more of your time, improve the finished product you provide to your customer and do it all on a tight schedule. However, the only way for you to get the […]
Distribution Dilemmas? 10 Ways to Effectively Move Your Content
Creating consistently great content takes loads of wiping-the-sweat-from-your-brow, brewing-another-pot-of-coffee work. It’s no surprise that it can be monumentally frustrating when your publishing doesn’t generate the results you had hoped for. When content falls short of expectations with lack-luster results, marketers often point the finger of blame at the content itself, wondering whether it was funny, interesting, or fresh […]
Lessons Learned: Applying Big Business Content Strategy to Your Small Business
If you have a small business, chances are you are constantly on the look out to up your marketing game. And face it, marketing, building your brand, and developing your brand culture are time consuming. Juggling them while running your business can be exhausting – and overwhelming. Just researching effective marketing strategies can drain your […]