WriterAccess Launches Content Strategy Certification with World-Class Marketers
Visionary marketers are leading a revolution, and you’re invited to join. What’s the cause? We’re in a content marketing crisis: The industry is short on experienced strategists with tools and techniques to delight customers and search engines. Part of the problem is securing budgets for the tools and training. But the real problem is today’s […]
Keep Content Marketing Merry for the Holidays and Beyond
Yeah, it’s been a rough year. But the good news: it’s nearly over. And the even better news: we have a sleigh-full of content marketing ideas designed to keep spirits high while delighting your readers, customers, and dedicated employees. Enjoy a few content creation ideas below to engage your fans and deliver on your content […]
Finding the Best Freelancers: Images Crucial for First Impressions
Let’s say you’re scrambling to find the perfect freelancer for your next project. Which freelance writer would you be more inclined to hire? A. Blurry profile selfie and short, blocky text samples to showcase their work B. Crisp profile photo, eye-catching images with their work, and problem-solution descriptions Here at WriterAccess, we’re hedging that you’ll […]
Crisis Communication Plan: Creating and Implementing a Plan that Works
Fire, flood, storm, scandal, faulty products – when things go wrong you need a plan to keep your business in a positive light while communicating key information to the people who need it. In a crisis every second counts. As a small business, you often have several groups that you need to communicate your message […]
Metadata for Content Marketers: A Quick and Easy Guide
As a content marketer, you might be more of a writer-who-spends-spare-cash-on-new-releases-creative-type than a spend-your-free-time-writing-code-in-the-basement-type, and that’s okay. Content marketers are like the ice cream flavors to a web developer’s ice cream maker. But there’s an odd little thing located at the cross-section of web developing and content marketing, and it’s called metadata. You don’t have to know HTML […]
Why Repurposing Content May Be Your Secret Content Marketing Weapon
Evergreen content is the kind of content your visitors keep coming back for. But what about those articles that slowly grow irrelevant because their details aren’t up-to-date? Evergreen content can age out. Luckily, there is a pretty easy fix. And, even better, one that saves you time in your current marketing strategy. Repurposing and updating […]
Long-Tail Keywords: Why They Matter in Content Marketing
You’ve spent hours – nay, months upon months – researching keywords with hopes of improving your content marketing strategy, but you’re still not seeing results. If this sounds like you, then maybe you haven’t been focused on finding the right kind of keywords for your SEO strategy. What? There are different kinds of keywords! Yep, that’s […]
Have Them at Hello: How to Write Headlines That Grab Your Readers’ Attention
Today we’re focusing on how to write a headline. Why? Because without an attention-grabbing headline, your content marketing efforts will be for naught. According to Copyblogger, 80% of your visitors will read your headline. However, only 20% will go on to actually view the rest of the content piece. Viewers instantly judge your work by […]
Content Marketing Trends: Introspection, Optimization, & Optimism
This week’s most captivating content marketing trends ask us for some introspection, optimization, and optimism! For the marketers making a few content marketing mistakes and those who already killing it with a rock-solid strategy, this week’s roundup has a little something for everyone. I EAT Acronyms Like Those for Breakfast! How to Improve Your Website’s E-A-T via […]
Where Can I Find Free Images for My Blog?
Images are so important for your blog (and social media, for that matter). You can use images to help break up copy, illustrate your content, and keep readers engaged. But, creating images can be hard—especially if you want a professional look on your blog. Most of the time, an iPhone photo or screenshot is just […]
Humor Marketing: Can Comedy Make You a Better Content Marketer?
If laughter is the best medicine, comedy could be the cure for all your digital marketing woes. Humor has a way of attracting and retaining even the most ambivalent Internet users. From cat videos to reaction gifs, people go gaga for Internet humor. But can comedy really make you a better marketer? In short, yes. […]
25 Content Marketing Strategy Mistakes You Might Be Making (And How to Fix Them)
I see most things, and I emphasize most, on a spectrum rather than good/bad, right/wrong. But when it comes to content marketing strategy, as an individual from the Southern U.S., it’s hard not to have a “bless their heart” moment. I say that despite the fact that, like most people, those three words make me cringe. But […]