How to Market Your Law Firm on Instagram
While social media channels like Facebook, YouTube, LinkedIn, and Twitter seem to garner more attention, Instagram is quietly becoming an effective digital marketing channel for many businesses and law firms. With its focus on short content, visual images, and video posts, this communication opportunity appeals to a society that is dependent on mobile devices for […]
Content Marketing Trends: It’s All About Your Audience
Another week, a zillion more happenings in content marketing (and a few you shouldn’t miss). Why spend all your extra time reading through every single piece of news and advice on the internet when you could have someone else do it for you? There’s no need to beg; we’ve already rounded up all the best content […]
Write Better Emails Using Comedy Writing Strategies
Despite the proliferation of digital marketing resources, email remains one of the most effective tools for engaging with customers and clients. Unfortunately, given the constant inundation of today’s inboxes, many brands struggle to make an impression — or to convince recipients to open and read messages in the first place. The good news? Email marketing […]
How to Hire Legal Writers Who are a Good Fit for Your Law Firm
Professionals in the legal industry need technical legal writers that have an in-depth understanding of the legal system, bar association rules for attorneys, legal research, and marketing restrictions placed on law firms. Additionally, a legal writer must know how to avoid any complications that could arise due to incorrect writing and writing that gives legal […]
B2C Copywriting Tips That’ll Have You Writing Like a Pro
People are looking for you. They want what your company has to offer. They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. So how do they find you? How do you make yourself visible to prospective clients, to those people who are looking […]
Content Marketing Trends: Get Up to Speed
Working from home? Distracted by the news? Traveling in outer space? Whatever the reason is that you feel slightly out of touch with today’s trends, this week’s roundup of the latest and greatest in content marketing will bring you up to speed. The Most Powerful Search Engine for Bloggers and Optimizers How to Increase Blog Traffic […]
Confessions of a Professional Health Writer: What Most Health and Wellness Brands Get Wrong About Content Marketing
I’ve been a professional freelance writer and copywriter for close to six years now, and nearly all the work I do involves research and content marketing for wellness brands. I’m also a former co-owner of a CrossFit gym on the east coast, where it’s not unusual to find multiple gyms within a few minutes of […]
How Hiring Freelance Legal Writers Can Help Law Firms Build Trust with their Audience
When you have a law practice, you need to make sure potential clients see you as a trusted partner. Primarily, this means you must find innovative ways to build trust with those new clients. One way to do this is to make sure you hire legal writers who can effectively communicate your message, develop a […]
Humor Marketing 101: Funny Marketing is Serious Business
Have you ever tried to research new content marketing techniques (or new products, services, recipes, lifestyle hacks, or home haircuts), but found yourself so disinterested in the content that your eyes glazed over and suddenly you were more focused on wondering whether a Care Bear or a My Little Pony would win in a dance-off […]
Planning Your B2C Content Strategy: How to Create Content That Attracts and Engages Customers
A wise grandpa once said, “failing to plan is planning to fail.” And while the mysterious author of this quote probably wasn’t talking about B2C content marketing, failing to have a plan in place for your content sets you up for wasting time, money, and resources on content that isn’t successful. And if that’s not a content […]
Content Marketing Trends: Don’t Make an Epic Fail
We’re back with another weekly round of content marketing trends and another opportunity for you to find out what all the cool marketing kids are up to nowadays. So, read on, trend on, and get ready to watch your content marketing strategy soar! Those Marketing Trends Are Like So Last Season 4 Marketing Trends That […]
Humor in Social Media Marketing: How a Good Chuckle Can Increase Engagement
Laughter is the ultimate marketing tool. Its value has long been understood, as evidenced by early print ads, radio messages, and television commercials. Today, comedy’s greatest potential can be achieved on social media. From captioned memes to TikTok videos, humor in social media marketing brightens our days when we desperately crave distraction. In doing so, […]