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Tag Archives: style
How many times have you looked at a website and were underwhelmed by the copy? Straightforward, unemotional copy may be the backbone of copywriting, but it often doesn’t leave a lasting impression. There are plenty of websites that offer discounted
Reflect on the similarities between content rewriting and article spinning. Both emulate original source materials. Both clone existing ideas. Both are common practices applied to the creation of Internet content. Either approach can produce worthless information. Perhaps you disagree with
Many of the most successful products and services are largely recognized and respected because of their brand. Companies including Tide detergent, Coca-Cola, or Google all convey a positive method through their brand. Customers or potential customers all have certain expectations from
You have a great product, and you know it is going to sell. All you have to do is string a couple of sentences next to your product and—bam!—you have made a sale. Right? Wrong. Effectively creating a compelling product
Using bullet points may be one of the most important tools of quality content writing. A well thought-out bullet point can make your customers buy, increase your SEO and entice your readers to read more. Bullet points: Are psychologically appealing
As a writer, there are times when my words ooze out naturally onto the paper; other times they are unavailable. When that happens, my initial response is frustration, but inevitably that only turns into moderate writer’s block. Indeed, there have
The most engaging storyteller I ever heard only spoke to friends in a lounge I once visited. He spoke about nothing of great significance or social relevance, just personal chat. I recognized him as a prominent local author. An aspiring
The famous author F. Scott Fitzgerald once wrote “Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.” Though I slightly resent the implication that writers don’t have
The peacock is an impressive-looking bird and the weasel is a shrewd little predator. They certainly have their place in the animal kingdom, but do they have their place in the writing world? Peacocking and weaseling may sound like strange
One of life’s simplest pleasures is laughter and the ability to create laughter through your own writing is an accomplishment. But writing humor effectively isn’t easy. It takes time, effort and skill. Don’t fret though. There’s tons of information out