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Tag Archives: style

What We Can Learn From Groupon About Quality Writers

How many times have you looked at a website and were underwhelmed by the copy? Straightforward, unemotional copy may be the backbone of copywriting, but it often doesn’t leave a lasting impression. There are plenty of websites that offer discounted deals online, and most of them concentrate on communicating clearly and without offending anyone who could ...

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Is Content Rewriting Merely Another Method of Article Spinning?

Reflect on the similarities between content rewriting and article spinning. Both emulate original source materials. Both clone existing ideas. Both are common practices applied to the creation of Internet content. Either approach can produce worthless information. Perhaps you disagree with these points of similarity. Perhaps you conceive a vast difference between ...

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Building Consistency With Your Writers Through Branding

Many of the most successful products and services are largely recognized and respected because of their brand. Companies including Tide detergent, Coca-Cola, or Google all convey a positive method through their brand. Customers or potential customers all have certain expectations from these companies because they have consistently presented themselves as ...

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Buy My Product!: How to Compose Effective, Compelling Product Descriptions

You have a great product, and you know it is going to sell. All you have to do is string a couple of sentences next to your product and—bam!—you have made a sale. Right? Wrong. Effectively creating a compelling product description seems like a simple task even to the experienced writer. You sit down to write about how awesome your product is and you draw a blank. ...

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Shot Through the Heart: The Power of Bullet Points

Using bullet points may be one of the most important tools of quality content writing. A well thought-out bullet point can make your customers buy, increase your SEO and entice your readers to read more. Bullet points: Are psychologically appealing to both men and women and that = money. Are great places for adding links and increasing organic SEO. Save space ...

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Looking for Your Voice: How To Excel at Writing Like Yourself

As a writer, there are times when my words ooze out naturally onto the paper; other times they are unavailable. When that happens, my initial response is frustration, but inevitably that only turns into moderate writer’s block. Indeed, there have been times when I felt tempted to throw in the towel. From years of research, however, I discovered this is not ...

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Active Voice: Every Writer’s Secret Weapon

The most engaging storyteller I ever heard only spoke to friends in a lounge I once visited. He spoke about nothing of great significance or social relevance, just personal chat. I recognized him as a prominent local author. An aspiring writer myself, I futilely tried identifying what secret storytelling weapon demanded my attention when he spoke only of washing ...

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Top 5 Quality Content Ingredients for a Tasty Social Media Campaign

Social media has revolutionized the world of marketing by providing a targeted channel from which to broadcast brand messages and gather customer intelligence. While it may seem easier to grasp and accessible to all, that doesn’t mean that just any old content will connect with your intended audience. Just because the quantity of your available audience has ...

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The Importance of Knowing Your Audience

The famous author F. Scott Fitzgerald once wrote “Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.” Though I slightly resent the implication that writers don’t have personalities of their own, I couldn’t agree more with the notion that a good writer ...

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Avoiding Peacock and Weasel Terms

The peacock is an impressive-looking bird and the weasel is a shrewd little predator. They certainly have their place in the animal kingdom, but do they have their place in the writing world? Peacocking and weaseling may sound like strange terms when we’re talking about writing, but they should be understood if you’re on a quest to become a better ...

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5 Tips for Better Humor Writing

One of life’s simplest pleasures is laughter and the ability to create laughter through your own writing is an accomplishment. But writing humor effectively isn’t easy. It takes time, effort and skill. Don’t fret though. There’s tons of information out there to help you develop techniques you can use to get even the sourest of sourpusses rolling on the ...

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