Recent Posts

The Mini Content Plan

Posted on by Darla F
How is it you don’t already have a content marketing plan in place, Grasshopper? Perhaps you didn’t get the memo – content is king. The good news is it’s not that difficult or time consuming to generate a workable plan to offer clients, so you don’t look like an Internet caveman. Start with a simple project management template and customize

Read more...

 

Tips for Getting a Business Site to Rank Higher

When it comes to website performance, there are new and old strategies that both small and medium sized companies should be implementing in their marketing strategy. In order to rank higher in Google and grow your website’s organic traffic, it’s critical that your on-page SEO is on target. With up to 40 percent of organic traffic coming from mobile devices

Read more...

 

March 2015

Is It Worth Your Time To Invest In Yourself?

Posted on by Sarah R
There are two stages to the writing/freelancing life. In the first stage a writer longs for paying work. It is all you can think about; the day when you can support yourself with your keyboard and your talent. The next stage may come quickly, or may come after years of slowly trickling into a steady income stream. But eventually you

Read more...

 

Business Agility — It Applies to Content Creation Too

Posted on by Paul F
An efficient business devotes only the proportional cost and effort to any given business goal. Much easier said, I know. Even more difficult, the agile business gauges customers needs and industry climate, and can respond to them quickly. No matter the goal, successful businesses align their business goals and corresponding strategies with new circumstances. ...

Read more...

 

How to Find the Story Within Your Client’s Company

Posted on by Erin M
I have a confession to make. I spent the weekend in the most unproductive (yet secretly fulfilling) way possible: binge watching House of Cards, Season 3. Don’t worry, this post won’t be an in-depth analysis of Kevin Spacey’s accent or give away any spoliers for those of you who are rationing the episodes. But our tendency to binge watch shows

Read more...

 

Surprise! Email is NOT Dead

If you are like many marketers, you may view email as very ‘spammy.’ You know how dangerous spam can be to your brand’s reputation and you do not want to run the risk of becoming a viral joke. What if I told you that email is NOT dead for marketers? In fact, your customers prefer it as a form of conversation.

Read more...

 

Real Estate Trends: Reaching Readers in a Settling Market

Posted on by Robin K
The key to creating content that leads to successful conversions is understanding the audience to find the right angle. In the real estate industry, market conditions fluctuate continuously. There is a constant push and pull from a buyer’s market to a seller’s market and the needs of any individual change with the markets. For freelance finance ...

Read more...

 

Do I Really Have to Optimize My Facebook Page?

When you read the title, you might have groaned. It can be exhausting enough to worry about optimizing your website without worrying about Facebook. When you think about a global content delivery network, however, you want to make sure that the tools you have in place help you get your content in front of the right people. A well optimized

Read more...

 

Avoiding “Biz-Blab” in Your Press Releases

Posted on by Janet A
Throughout our academic and professional careers we have faced expected length requirements for our written work. Whether it was the two-page, double-spaced paper on the Civil War we wrote as a student, or the 500-word trade show press release we are producing as a professional press release writer, word requirements are a way of writing life.   Focusing on that ...

Read more...

 

Can You Hear Me Now? New Ways to Amplify Content in 2015

Posted on by Sarah R
So you have been in the content game a while, and you feel like you are finally getting a grip on how to market your small business in the internet landscape. Then, wham! Another new content marketing term keeps turning up in the chatter. Amplification. Do you amplify? No we are not talking about what you do with old Bon

Read more...

 

Writer Rant: A Day in the Life of a Fulltime Freelancer

Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy. Freelance writers come in all shapes and sizes. Some are stay at home mothers, others are part time to earn some extra cash, and some are fulltime. Everyone works with their lifestyle. As for me, I’ve been a full time

Read more...

 

Develop A Theme, Build An Audience

Posted on by Dan S
Trying to build an online audience with a series of one-off articles is a lot like selling your small business brand name over and over again starting from scratch each time. Instead, you may find it much more efficient to establish a theme around your content and sell that overarching theme to your audience instead. Marketing ideas for small business often

Read more...

 

Join Our Newsletter