Recent Posts

Landing Page or Conversion Page

Posted on by Wendy H
Conversion optimization, part entrancing art and part concrete science, may seem elusive to attain. Many times it seems as if a skilled conversion optimizer can read the minds of the target consumers; however, with a little forethought, you can reproduce the results and turn your landing page into a conversion page. Put aside the dull split test results. How to

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Nurturing Both Casual and Intensive Relationships

To put it very simply: Moby Dick nurtures an intensive relationship with the reader, The Wire nurtures an intensive relationship with the viewer, Buzzfeed nurtures a casual relationship with the reader, the Sunday comics page nurtures a casual relationship. Somewhere in between you have, say, a movie like Fast & Furious 7, an action film that you can sit down ...

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Get Interactive: How to Add a Little Sexy to Your Next Campaign

Posted on by Darla F
Roy H. Williams said, “In marketing you must choose between boredom, shouting and seduction.” It is up to you to decide where you fit into that scenario, but let’s face it; no agency can afford to be boring these days. Shouting is better than boring, but not by much. That leaves seduction. As a savvy marketing professional, you know seduction

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Optimizing Your Process

The actual process of producing content and publishing it can be a bit of a grind. It can be even more of a grind if you’re not able to do it efficiently. Don’t be surprised if, the first time you launch a major web content campaign, you wind up feeling a little overwhelmed, struggling to get the content from the

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Increase Your Productivity With A Freelance Work Schedule

One of the best parts of freelancing in not having a boss lurking around your cubicle asking for the TPS report, a nosy coworker clocking your lunch break or an IT guy peeking into your computer history to see how many times you’ve checked Facebook. For freelance copywriters, there are no time clocks to punch and you are the only

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How to Promote Your Work After Signing a Non-Disclosure Agreement

Posted on by Bryan B
So you’ve decided to become a freelance writer. You’ve spent some time honing your craft. You’ve found a few clients, and you’re starting to get paid by those clients. Now you want to show the world just how good you are, so you decide to share a piece you’ve written with your friends on Facebook. Not so fast. Freelance writing

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Recipe for Success: Tap into Urban Trends for Healthy Food

If you’re a food writer, you already know there’s more to “chew on” than the latest recipes for healthy brownies and the newest sushi bar opening. These days, it’s almost impossible to get through the evening news without hearing about which fast-food chain is ditching what ingredients, how many people have fallen ill from food-borne ...

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Taking it to the Streets

“Print is dead” has been said so many times that it’s almost a cliché at this point. Certainly, if you try to advertise your business solely with a print campaign, you may as well just take that advertising money and donate it to a charity of your choice so that it will actually do somebody some good. However, there’s something

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Writer Rant: My New Rental Home

Posted on by Laura W
Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy.   Was it St. Hildegard of Bingen or Julian of Norwich who said, “Hell is other people?” I’ve always believed I enjoyed a past life as an English anchoress visionary mystic living with a cat or 12 in some 14th

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A Quick Quiz: Why Aren’t You Making Them?

Quizzes are amazingly powerful pieces of viral content that can take your brand to the next level. Whether you use them to spread awareness of your services or to directly sell products through a funnel setup, quizzes disrupt the narrative and capture attention, and you can’t afford to pass that up. As small business marketing ideas go, pulling together a

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5 Things You Can Do Every Day to Improve Your Reach

Social media advertising is a little bit like rolling a snowball down the hill. First comes the hard labor of packing a ball of snow in your hands, then as you watch it roll down the slope, it starts out small, but the bigger it gets, the bigger it gets, picking up more and more snow with its immense size.

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Turning Your Customers into Your Advertisers

One of the best ways to advertise your business is to increase the size of your marketing team. What you need is a marketing staff numbering somewhere in the area of a few hundred to several thousand, depending on the size and scope of your brand. That sounds crazy, right? But let’s stop and consider who the real marketers are

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