Recent Posts

Tips from the Talent Team: Communicating to Maintain Positive Relationships with Clients

Happy Friday, folks!  The ending of this week heralds the beginning of August—the last month of the kids’ summer holiday, your spontaneous beachy escapades, and those nights spent sleeping across two chairs on the porch because your third-floor apartment’s too hot for human habitation and A/C is expensive, darn it. Perspiration struggles aside, the ...

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Don’t Be a Slave to the Spellchecker

Posted on by Amber K
Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging her this week. Enjoy. Few things can derail an otherwise productive day the way my spelling and grammar software can. Sometimes the words and phrases that these fickle programs highlight are just silly. In one such case, I wrote a sentence that contained this

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WAW August 2014

Greetings from Boston WriterAccess WAW V5 is here. It’s live. And it’s more sublime than watching fireflies dance on a steamy summer night, sipping chilled Sancerre in the midst of a three-week vacation. OK, that may be going a bit too far. But we are indeed excited about the launch, and do welcome your feedback along the way to making

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Small Business Savvy with Social Media

Let’s face it. Every business needs to have an online presence, no matter how small or large you are. Effectively using social media tactics to your advantage can help your brand and increase traffic. When putting together your digital marketing strategy, it’s time to get creative! Before you get started, here are a few things you should know: Your purpose

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July 2014

Freedom from Mediocracy: Understanding the World Through an Artist’s Eyes

Posted on by Paula A
Famous performance artist, Laurie Anderson, was quoted as saying that “talking about music is like dancing about architecture.” The meaning behind her words is clear. Music, like visual art, is a feast for the senses. To truly experience art in any form, you must immerse yourself. Art is subjective; each person views art from their own history and ...

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Crawlers Crave Microdata: SEO Tips for Tomorrow

 Search engines are constantly evolving and becoming more discriminating of the content they present to users. While content writing has previously been focused on keywords, which are still extremely important, search engine crawlers have developed a new appetite for munching Microdata. What is Microdata? Microdata is one of the three variations of data used by ...

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Confessions of a Content Hoarder

Posted on by Amber K
You’ve probably seen the shows about hoarding on A&E or TLC. If not, don’t click here or here lest you become hopelessly addicted. In a nutshell, both programs document the lives of those who are prisoners of their own possessions — literally trapped in giant piles of stuff with no idea how to escape. My life is not so dissimilar

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Writer Spotlight: Spencer D

Meet writer Spencer D from Santaquin, UT! Q. If you had a catchphrase, what would it be? A. It’s better to seek forgiveness than permission, especially from the wife!  Q. What is your day job super power? A. Listening to talk radio and writing at the same time.  Q. Best advice you’ve ever received? A. Don’t ever spend a day in the office that you ...

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Peat and Repeat Got Into a Boat: Creating a Unique Content Angle

Longer, louder — what is better when it comes to content marketing? Writing articles that simply restate what everyone else is saying are certainly not it! Surprise your audience and give them a twist in a direction they didn’t expect. Hire a Professional Writer Who Knows Your Audience There are many studies out there reporting on the best time to

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Recycling College Work in Freelance Writing

Posted on by Tom L
Just about any college program worth its salt requires students to produce periodic research, analysis, and term papers in almost every class. This is a surefire way to confirm whether a student has really understood the principles of a given instruction as well as how to apply those principles in a real-time example. By the time a person is done

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The 411 on White Papers

Posted on by Bryan B
In today’s cluttered marketplace, giving customers something they can’t get anywhere else is more important than ever. Increasingly, companies are turning to unique educational content, often composed by outside content marketing services, as their way to attract new customers and educate current ones. Content typically comes in the form of written material, such ...

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Weekly Round-Up: WEIRD ALways wins

Hello and welcome back to the Round-Up! Today’s Round-Up has been taken over by Weird Al Yankovic news, because as it turns out, Weird Al rules the world. WEIRD ALways wins In Weird Al Content Marketing News: Weird Al Yankovic should be renamed Wildly Brilliant Al Yankovic, as a combination of his amazingness and marketing efforts recently launched him to ...

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