Recent Posts

The Essential Elements of Mobile SEO

You’re knee deep in the trenches of search engine optimization, figuring your way through Google’s algorithm changes for the 10th time. You get yourself to a great search engine ranking when you hire copywriters to help with your content and positioning. Then your marketing department comes around the corner, waving their tablets, asking “What ...

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How Not to Lose Your Mind When it Comes to Your Writing Career

It can be just as easy, if not easier, to place too much emphasis on your work when you’re working in the freelance copywriting field as in the traditional job market. It is important, therefore, to learn how to keep yourself from going crazy when it comes to your freelance career. Set Boundaries in Terms of Hours Although the nature

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The Benefits of Thought Leadership Content

You spend a significant amount of your marketing budget on content marketing, working on white papers, blog posts, social media messages, and more. You have a web content writer who nails your message and your voice every time, but you want more than talking about your industry trends. You want to be the one making the trends, driving the conversation,

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Boost Your Focus With A Little Noise

Writers, as a general rule, either love or hate the idea of writing in cafes. Those that love it expound upon the joys of sitting with the blank page (or, nowadays, the computer screen) in a bustling environment, the excellent people-watching opportunities in most coffeeshops, and, of course, the caffeine jolt that stimulates the brain to write. For many, it

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A Galaxy Far, Far Away: 4 Tips for Reaching the Millennial Crowd

The Millennial generation (or those who were born after 1981 and came of age in the start of new millennium) is becoming an important part of the consumer make up. Brands who plan to reach this audience need to understand what attracts a generation that has been steeped in technology and social media from a very young age. Knowing the

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Inflection Deflection

Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy.   As a freelance writer, I have private clients with whom I have frequent in-person interaction. After years of face-to-face contact, we know and understand each other’s intentions instinctively. At the same time, I have clients ...

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Case Studies: Whitepaper’s Amped Up Cousin

White papers and case studies — is there a difference? Is one better than the other? If you have a product or service to sell, there are many marketing tools you can use. A case study is like white paper’s older, amped up cousin. If you have the data on hand to create case studies for your products, you’ll find

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Why Your Product Descriptions Aren’t Converting — And How to Change That

To write an effective, interesting product description, you have to take basic information about the product and make it both relevant and engaging to your target audience. When you’re just starting to write product descriptions, or stretching your skills in a new topic area, this can be difficult to do. You might not know the purpose or potential market ...

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Can You Repeat That? A Guide to Successfully Repurposing Content

When you develop an outstanding piece of content, you want to shout it from the rooftops! It’s exciting to publish a case study that presents an excellent argument for your product or to discover that your fledgling blog post has page visitors chatting away. Sometimes, the only potential drawback of having such a spectacular piece of content is the ...

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Expert in a Can: How to Learn Fast and Write Faster

One of the most common obstacles that freelance content writers face is the demand for articles in subjects they know very little about. By the time you sit down to write, someone has always taken the article about visiting the part of the United States you could write pages on and you’re stuck writing about the reproduction of plant cells

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How Can Social Media Assistance Help Your Business?

Once you’ve taken the plunge into the world of marketing-focused social media, you might find yourself with a good problem on your hands: too much social media activity to keep up with. This is exactly what content managers and others who handle marketing hope to accomplish. The entire purpose of your online marketing campaigns is to get people talking about

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Where Do You Rate on the Creative Writing Scale?

Creativity comes in all shapes and sizes, from a masterfully created visual work of art to an interactive video game with no holds barred. Words also hold their own when it comes to creative entertainment: think about the last oral presentation or speech that had an impact on you, or a well-written best seller that kept you hooked from the

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