Recent Posts

A Peek Over The Fence: Scoping The Competition

The web is fast, versatile and fickle, but it also never forgets. The persistence of marketing data can be troublesome when dealing with outdated coupon code aggregate sites, but it can also be extremely useful for checking out what your rivals are up to. While you don’t necessarily want to copy their content marketing analytics or approaches, researching ...

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Agency Post: Top Web Based Project Management Tools

Posted on by Erin M
Your agency’s top graphic designer is based in London, your creative director is on a business trip to Tokyo, and your account team is headquartered in New York City. Sounds like a logistical time-zone nightmare, right? Thanks to web-based project management software, that’s no longer the case. Whether your project team members are five time zones ...

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Optimize for Dark Social

Dark Social springs forth, sounding as if it were the long lost cousin of the Deep Web, that seedy place on the internet where only drug dealers, pimps and black marketers frequent. To think that would be a devastating mistake as a business owner. Dark Social is that part of the social web where businesses often avoid, only because they

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Writing Effective Press Releases

Posted on by Paula A
Press releases are one of the most traditional forms of promotion. The name itself comes from the newspaper industry which is slowly being overtaken by digital periodicals and news magazines. However, the notion of a press release is still quite popular for announcements of new products and events. Press releases are used as early promotional tools to build ...

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How Much Content Do I Need?

Posted on by Bryan B
The appeal of content marketing is abundantly clear to anyone who takes the time to take a close look at the strategy. Branding yourself as an expert, giving people answers that will encourage them to buy your products – who wouldn’t want to be part of that? Content marketing is the solution to the proverbial question for how to advertise

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No More Missed Connections: How a Content Marketing Calendar Helps You Win Buyers’ Hearts

Posted on by Lara S
You: surfer who searched for spring HVAC maintenance before landing on our blog. You arrived, but you bounced right away. We know that we have exactly the service you’re looking for, but you left too soon. Can we reconnect? Have you ever wondered how many customers you aren’t snagging because they don’t click with your content? If you handle criminal

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Revving Up Content Performance

Posted on by Paula A
There are several ways by which you can increase your website performance — whether it’s a new website or one that you’ve had for several years. Because the Internet and search engine technology is constantly changing, site performance can be affected. Monitoring performance on a consistent basis can alert you to underperforming pages. And since ...

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Writer Rant: Counting Words, Not Sheep, in My Lame Attempt to Sleep

Posted on by Laura W
Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy. I am not one of those clutch writers who does her best work under stress, with a deadline an inch away, or with pressure to perform breathing down her neck. I can’t even freakin’ write with music playing! If a

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Focusing Content on User Intent

Posted on by Paula A
When working to implement SEO techniques into a website and creating content that is optimized for search engines, it is easy to forget that SEO is not the goal of writing content. It is easy to get swept up in all the changes that Google makes to their algorithm or worry about whether a website uses enough on-page SEO to

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Mobile Optimization Equates to Volume Optimization

Mobile this, mobile that. A year ago mobile device usage for Internet searching surpassed desktop searching for the first time ever as reported by CNN Money. Since then you’ve been made all too aware of how valuable mobile optimization is to your SEO game. You aren’t alone. Everyone from professional writers for hire to daily commuters on subways have picked up

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Today’s Trends – How About Tumblr?

Posted on by admin
  Want to try a new social media platform to engage more consumers with your business? Why not try Tumblr? Tumblr is a website that houses more than 140 million blogs – mostly belonging to millennials (also known as “Generation Y”), so it’s a great way to connect with young people who go crazy for anything social media related.   It’s

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Developing Content for Various Stages in the B2B Sales Funnel

Posted on by Erin M
Are your agency’s clients struggling to close B2B deals? They’re not alone. In the last five years, the average sales cycle has grown 22 percent longer, typically with three or more decision makers participating in the buying process, according to Sirius Decisions. Only three out of every 10 leads are ready to convert; the other seven require careful cultivation prior

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