Recent Posts

Finding Common Ground: How Empathy Can Drive Powerful Content With Enduring Appeal

Empathy is one of the most often overlooked resources in a content writer’s arsenal, but it is essential to effective, enduring content written for an increasingly customer-centric marketing climate—in fact, studies show that writing to evoke empathy can be up to three times more effective. Empathetic writing identifies a problem, focuses on a common value ...

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CMC All-Stars Share What They Know About Creating Content That Connects

Posted on by Alana M
Content creation is simultaneously the most freeing and the most daunting step in the content marketing process. You may stumble on ideation, struggle to optimize, stress out over distribution, or be disappointed by performance, but create something subpar and the rest doesn’t matter. Creation is so much more than simply putting words to paper – or fonts to file, as

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How to Create Content That Project Managers Care About

Posted on by Ruth S
In its 2016 “Pulse of the Profession: The Strategic Impact of Projects” report, the Project Management Institute (PMI) noted that 40 percent of respondents indicated a senior executive would identify how a given project might benefit the company. That is, the executive must know at the start of a project how it will support the company’s overall ...

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How to Create Content That Will Hook Any Target Audience

Posted on by Paul H
Successful content marketing relies on four key factors: integrity, passion, contribution, and creativity. How many of these does your content convey? Because as long as these four elements are communicated, the type of services or products being sold matters not.  Indeed, the rule finds ready application to any products or services being sold. Integrity: You ...

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How to Go Viral: Lessons from the Most Shared Content of 2015

The internet is a hotbed of information, but it is also a cluster of social networking and amusing outlets. So what is it that makes one piece of content go viral while another piece of content barely gets a view? Marketing power and website traffic play a huge role, but even on an even playing field there are some posts

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Turn Readers into Customers with a Business Profile

The key to attracting customers to your website is having content that interests your target audience. SEO techniques are great for drawing people in, but you also need engaging content that turns readers into customers. A great profile piece can accomplish that. What is a profile? A profile is an informative article that showcases a business, product or service. ...

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How to Create Content Scientists Will Read

Writing for your intended audience is always a priority in creating quality content. However, when that audience is made up of research scientists, you’ll be facing a tough crowd. Whether you’re a copywriter marketing the latest in biotech tools or a science writer working on an informational article, keep the following in mind when courting a ...

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How to Create Content Marketers Will Care About

Posted on by Rob B
No matter the field, a good writer should always cater to the needs of their audience, but there may be no more fickle reader than a dedicated marketer. Well-versed in all the tricks of the trade, these folks are both less susceptible to click-bait tactics, and more even more likely to be frustrated if the content they’ve been steered towards fails to ...

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Writer Webinar Recap: How to Find Your Voice As a Copywriter

Posted on by Scott B
Voice. Every piece of writing has one. Sometimes it’s flowery, and sometimes it’s brief. Sometimes it’s engaging, and sometimes it’s boring. The goal with every piece of writing is to capture the right voice. Writers often spend years, even lifetimes, developing the voice of their writing. In fiction, the ability to tell a story with an effective voice is essential

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Nine Ways to Create Mouth-Watering Content That Foodies Care About

Posted on by Hilary L
Food is a glorious thing. It simultaneously engages all five senses and brings people together for any occasion –or excuse– we can muster. We’re obsessed with it. Millennials, the demographic largely responsible for the growing digital food movement, spend $174 million a month on restaurant food. The Instagram hashtag #instafood has more than 57 ...

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What Donald Trump & Great Digital Content Have in Common

Posted on by Amanda S
First things first – this post is not intended to be political. Whatever your political leanings, however, we can all likely agree that Donald Trump has been, at least, a controversial figure in the presidential primaries. For that fact alone, you may have clicked to read more. In fact, a post is likely to achieve greater notoriety based solely on

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Why Should I Care? Creating Content that Connects

Posted on by Lynn K
It pops up in your inbox. An email with the subject line “Exciting News!”. You eagerly open it only to discover the company is tooting its own horn. “We’ve won the such-and-such award. Aren’t we awesome?” Okay, in most cases it’s not that blatant, but the result is the same. Disgusted, you delete the email. You might even ...

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