Recent Posts

What to Cut?

Probably the most important key to editing: If it doesn’t hold your interest, it won’t hold your reader’s interest. Are there exceptions? Well if you’re producing content on a subject that you don’t care about in the first place, then none of it’s going to hold your interest, but that aside, you can generally trust your own ...

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Content Marketing Strategies with Stephanie Diamond

Content creation took off like a rocket with the rise of Internet marketing. The number of blogs, web pages, white papers and articles surged as businesses leveraged this new route for raising their visibility online and communicating with customers. The next wave of content creation is measuring performance. Stephanie Diamond helps companies take a good look at ...

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More Than You Can Chew?

When running a small business, it can be a real challenge to try to find that balance between getting a little deeper into the water, and getting in over your head. The good news is that getting in a little over your head is how building a business works, it’s how you keep pushing forward. A wise man once said that if

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Planning Your Content for your Outsourced Blog

You hire a design firm to handle creating your business’s website and hire contractors to remodel your office, so it’s not that much of a stretch to want to outsource your writing to a professional on your company’s blog. When working with outside writers, it’s typical to get better content when you give the writer more to work with. This ...

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It’s Got To Sell

When you’re trying to make a sale, your ad content should do one of two things: Push towards a sale. Close the sale. We see a lot of spammy blogs that overwhelm the reader’s senses with sleazy, salesy language, flashing “BUY NOW!” buttons and not a scrap of informative or entertaining content. You don’t want to produce that sort ad

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6 Crucial Content Marketing Hacks for 2016

Keep it simple people: bang out great content to bring in great customers. Period. In Martha Stewart’s keynote at Inbound 2014, she explained the model her editorial staff uses to select the best articles they hope will connect with subscribers and fans. The team gathers monthly to review all the potential pitches and topic ideas, and picks the winners that

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When it Just Ain’t Gonna Work

You hear it again and again on the subject of content optimization: Stop producing content that doesn’t work. Easy to say, tough puzzle to solve. How do you know content just isn’t working? How can you be sure it won’t work in the future? How do you identify why content isn’t working so that you can be sure that you can address

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Upping Your Optimization Strategy with QUART

Several years ago (July of 2013, to be a bit more precise), I read an article by SEO guru and noted industry consultant Alan Bleiweiss wherein he discussed the idea that the weaknesses of underperforming websites can all be summed up by assessing QUART: Quality, Uniqueness, Authority, Relevance, and Trust. It’s a theory that stuck with me, and I now

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5 Ways to Better Utilize Subheadings and Write Listicles

Posted on by Dan S
Effectively using subheadings and listicle-style structures in your blogs and articles can help make them more enticing for people to read and also make the content easier to understand.  A listicle is a type of article that presents its information in a list-oriented structure. It is structured in a way that features additional content along each list point with a

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Clarity First

In writing, nothing comes before clarity. Put simply: It doesn’t matter what you have to say if you don’t know how to effectively communicate it. Here’s how you can get your ideas across more clearly: Write Like You Speak… Only Better The best way to create clear, readable content is to simply write as you speak, with the words you

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Tailor Your Social Media Content to Each Platform

So your company has a social media campaign, and you consistently deliver content to your followers. But are you posting the same pieces of content on every platform and calling it a day? That’s probably not getting you great results, is it? Social media can be confusing and overwhelming as you try to navigate a bunch of different platforms and

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Shifting Gears and Rebranding

A dramatic and complete rebranding isn’t an easy process, and it’s not always worth the effort. Here’s the thing about branding: The branding itself is less important than the brand’s visibility and the trust it has earned with customers and prospects. A brand is not a logo, a slogan, and a color scheme, a brand is real estate in the ...

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