Recent Posts

Dressing Up Your Writing Style

Happy Halloween and welcome to a special edition of Writer Rants – where our intern, Erin, lets loose on whatever the heck is bugging her this week. Enjoy. So, here we are. You’ve been asked to write a blog post on chocolate-coated cheeses, a detailed summary of John Bowlby’s Attachment Theory, a series of captions, describing the photos your roommate

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Why Leave Amazon Out of Your Social Media Strategy?

According to a recent article in Forbes Magazine by Ken Makovsky, social media has become fundamental to the content marketing plan of a majority of corporations all over the world. After all, companies produce great content to attract and educate potential customers, but they need some way to promote the content before the content can help promote their ...

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When Writers Don’t Play Nice: Writers Blogs and War!

We dare to to dream of a world in which writers must support one another, join forces in the common cause of literacy, and be as one sharing writers blogs…but then we wake up and smell the printer’s ink. When dealing with writers who have egos as fragile as eggshells, along with arsenals of words that will most certainly break bones,

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Top 5 Things to Look For in a Content Writer

Posted on by Eli K
Content writing is a booming trade, as just about every website needs content of some kind, and more and more need content that is entertaining, engaging and just generally sticky, to use a marketing term. In other words, if you’re building a website for your business and plan on having a social element for it — Facebook, a blog, Twitter —

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Merlin’s Beard!: Making the Most of Movember

“Merlin’s beard!” is a fabulous line taken from Harry Potter as a fictional exclamation similar to “Great Scot!” or “Oh Lord!” But what exactly is it about Merlin’s beard that causes such commotion? Perhaps the excessiveness of the old wizard’s facial hair, that long and wispy white flange growing from his chin, provides a sort of excitement? Facial hair ...

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Google’s Growing Cute Zoo of Animals: Penguin, Panda and Hummingbird

If you’re a marketing manager of any kind who uses the Internet to advertise your employer’s products or services, then you’ve probably heard a thing or two about the cute little zoo that Google has acquired for itself over the past few years. It’s lovey-dovey little animals consist of a Panda, a Penguin, and a Hummingbird. But how exactly do

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What’s Hurting Your Productivity? Count the Hours with RescueTime

Did you hear about that ginger boy on the Ellen show, that Apparently Kid? What about Paris’ Hilton’s latest play-pretty: 15 grand for a white fluff puppy, the size of a Furby? What about the latest viral video on YouTube or the most recent pin loves on your Writer’s Wishes Pinterest board? If you can answer “yes” to any or,

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Google SEO Ranking Factor Report Results

Keeping up with Google’s improvements and trends can be a full-time occupation, especially for writers involved in content writing for websites, blogs, and articles. One of the best tools available to understand current trends is a yearly report put out by Searchmetrics. The complete whitepaper can be downloaded for free in English and German. Google SEO ...

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Technology Writing: You Don’t Have to be a Geek to be Successful

Contrary to popular perception among writers, you really don’t need to be a geek to write about technology. Often, authors who offer freelance writing services shy away from writing about technology because they do not have a technical background or assume they won’t understand the technology. That’s a mistake: writing about technology really is not very ...

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The Impetus Behind Content Marketing

Content marketing is the heart of branding on the internet today and it is essential to your growth as a business to have a sound content marketing strategy. No matter what size your business, it is important that you keep up with your competition by using content marketing to your advantage. But how exactly does content marketing drive sales? It all

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Leave Them Hungry For More: The “How To” Article Brings People Back

The Internet has become a mecca for people who want to learn how to do something. Businesses are using how-to articles and videos to capture the attention of consumers and draw them to their website. Look for a particular niche in which you can become the expert and develop your own library of how-to information. The Basics of How-To Writing

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High-Quality Content: At the Heart of Successful Content Marketing

Content marketing has changed a lot, mostly as a result of Google making update after update on what’s okay and what’s not in content writing. But one thing is for sure: the need to hire writers to create and distribute great content for a site will never change. Let’s face it: as a business, you don’t have time to write for a living. You

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