Recent Posts

Don’t Hire a Blogger to Do a Grant Writer’s Job!

Posted on by Tracy S
When you are looking to hire a writer, you likely check out the profile or resume to find out how much experience he or she has with writing in general, as well as with your particular topic. However, do you think to check into your writer’s experience with different asset types? It could be that you need to narrow your

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Find Your Content Count Sweet Spot

Posted on by Dan S
You’ve probably heard the expression “content is king” for attracting web traffic and pertaining to how to advertise small business online. Providing high-quality content that your target audience wants and can’t easily acquire elsewhere is a powerful way to bring attention to your brand through both search engines and social networks. ...

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A Word on Collaboration

Hiring freelance writers is an act of collaboration. On paper, you’re putting up the money and distribution while they do the actual work of putting the words on paper, but you’re not funding some novelist to write whatever they please, here. When commissioning work, you’re setting up the guidelines and putting some of your own creative energy ...

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3 Social Media Marketing Management Hacks

Posted on by Erin M
Visual content marketing via social media is quickly becoming this year’s “must do” for marketing agencies. In the last twelve months, marketers who utilize visual content like videos, images and infographics report a significant increase in virtually every key metric for measuring marketing success, including social media engagement, visitor-to-lead conversion ...

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Creating a Content Marketing Mission Statement

Posted on by Dan S
Developing a content marketing mission statement for your brand or business establishes the basic framework your content uses and helps steer the decision making process for coming up with new ideas. A generalized “create content that brings positive attention to our brand” philosophy is so open-ended that it lacks focus which can lead to content ...

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Top 3 Travel Writing Faux Pas

You’ve got your coffee in hand, laptop at your fingertips, and if you’re lucky, an ergonomic office chair. You’re dreaming of that next big vacation–and maybe if you hit this travel client’s sweet spot, you’ll be able to explore a few exotic destinations of your own, rather than Googling them for your research. What many travel ...

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What’s Dragging Your Writing Down?

Posted on by Amy F
Your career as a freelance journalist or writer is chugging along nicely. You’ve landed a few steady clients and people seem interested in continuing to work with you. Some have even given your information to colleagues or clients who also need writing. But, sometimes people don’t respond to your writing the way you hoped they would. Or, an editor passes

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Take Control of Your Writing Schedule!

As a writer, you’ll find that work is cyclical. There are times when you are bogged down with work and don’t know if you can come up for air, and then there are times when you wish there were a trickle of something to do. There are a number of reasons this could be happening: You had to accept a number of

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Choosing the Right Keywords for Your Project

Posted on by Lynn H
Have you ever been ambushed by a deadline? Like most freelancers, you have probably experienced the white hot streak of terror as you remember a massive project mere moments before the deadline. In some cases, a flurry of apologetic emails to the client can save the day. At other times, unfortunately, poor scheduling of freelance jobs can cost you money

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Writer Rant: Why Don’t “They” Understand Freelancing?

Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy.   I don’t know how many times I run into writers who are frustrated because their friends and families don’t think they have any work to do. As a matter-of-fact, I’m one of them! The funny thing about it all

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Essential Steps for Effective Content Planning

Distributing content after it has been created is easy, but planning for the right content takes strategy, knowledge of your industry and the needs of your audience. When researching small business marketing tips that can make an impact, effective content planning should be high on the list. Why? As content marketing continues to dominate the way businesses do ...

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Is Your 100th Curveball Still a Curveball?

Posted on by Delany M
“Switch it up!” It’s the battle cry of a thousand marketers, it’s the lifeblood of conversion – it’s about giving the customer what they don’t expect and sneaking in your elevator pitch while they’re still stunned by your brilliance. On the other hand, consistency is also a holy grail of sorts, with everything from ...

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