Recent Posts

Writer Podcast: Bryan Kramer

Growing up, children learn that sharing is caring. How are we applying this elementary aged concept to the real world as adults? More so, do we still believe that sharing is caring? According to Bryan Kramer, sharing says a lot about our online culture, more than we dare to realize. Kramer is a social strategist and author of “Shareology: How Sharing Powers

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How to Enter the Global Marketing Sandbox

Posted on by Ilona K
Often companies with highly-successful marketing plans in the US look toward entering the international playground. Before climbing into the global marketing sandbox; however, there are steps that need to be taken to avoid tripping and stubbing your toes. All of them require that you embrace the cultures you will encounter along the way. It’s nearly impossible to ...

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Writer Webinar: 7 Tips That Will Help You Succeed as a Professional Writer

According to the Bureau of Labor Statistics, there were approximately 136,500 professional writers and authors working in the United States in 2014. If you expand that category to include technical writers, that number grows by an additional 52,000 people. And yet, anyone who has tried their hand at writing can tell you that making a living can be a lot easier

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Writing for the Health Conscious

As a content writer, I am often asked what my passion is, what subjects I prefer to write about. The answer is simple for me: health and fitness. Why? Because when I’m not writing, I’m either working out or teaching classes. I have teaching certifications in Spinning, Pilates and group fitness, and I’m currently working on my 200 hours in

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Relieve Your Content Performance Anxiety: Tips from CMC Experts

Posted on by Alana M
Have you ever gotten a performance review from the powers that be? Have you ever given your own content the same treatment? Understanding where we stand is an important part of content marketing. We need to know what we’re doing right and what we’re doing wrong before we can decide how we want to proceed. We learn from our past,

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Turn Good Content for Your Small Business into Big Profits

Posted on by James B
For small businesses, online marketing is no longer the future, it is the present.  Making your small business relevant online is crucial in today’s world to not only flourish, but to survive.  While there are some great techniques your business is able to utilize such as email auto-responding, search engine pay-per-click or media-buying, one of the least ...

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Agile Marketing Theory: How to Improve Results While Minimizing Burnout in Content Marketing

Posted on by Sandy B
Content marketing isn’t a new concept, but it can be one of the most important ways marketers and their businesses reach consumers, develop relationships with customers, and build brand success. It’s easy to see the value of this form of marketing. In fact, 88 percent of B2B marketers today have the goal of producing content directly for lead generation, with

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Crafting Content For Teachers: Taking Lessons From “Dead Poet’s Society”

Posted on by Sylvia L
Like many others, the first time I saw Robin Williams in Dead Poet’s Society, I was enthralled. As he perched himself atop the desks proclaiming, “O Captain, My Captain,” his students (and I) couldn’t help but stare with halted breath. What words would he speak next? How would he change his tone, his voice, his gestures to keep the ...

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Improve Your Content Planning With Tips from CMC Speakers

Posted on by Alana M
The content planning process starts well before fingertips begin to tap on the home keys. How we view our audience, organize our content creation teams, and position our brands helps to frame our entire content marketing strategy, whether we like it or not. There is no one great and magical way to ensure you’re planning properly, which is why the

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Translation Blunders: From Silly to Serious

Posted on by Ilona K
Interacting in a foreign language can often be funny as you navigate your way around a foreign tongue, learning pronunciation and correct word usage. Among friends, the oft-hilarious mistakes can lead to laughter and a lifetime of memories, but when globally- minded businesses make mistakes in translating their product names, messages, logos, and slogans, the ...

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How to Create Travel Content for Discerning Readers

You may have noticed the recent market influx of curating service startups. These companies, like Stitch Fix, Beauty Box, Blue Apron, and Club W, all provide busy professionals who are low on time, but just fine on expendable income, with the chance to purchase quality, stylish items without spending their time shopping and sifting through the rejects. Customers ...

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Proven Native Advertising Tactics to Maximize Your Content Promotion

Currently, the vast majority of businesses do not believe they are using their content effectively. The statistics are not good. Looking at B2B, the number is 70% who think the content is not being used efficiently. B2C is not much better with only 37% believing they have used their content effectively. As content marketers, we must do better, both to

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