Recent Posts

Eleventh-Hour SEO: Improving Your Odds Against Established Competitors

It is the frustration of every new small business owner. You open up your shop and now you have to convince new customers to trust you over your online competitors. But, unlike a storefront, online browsers cannot simply drive by your site. You have to start prepared, if you want them to find you. With these tips, you can enter the SEO

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Freelance Political Commentary: Social Media’s Germination of Writing Niches that Never Existed Before

Social Media and World Politics – Old Man Time Sprinting to Keep Up with the New Sheriff No other technology in history has changed the political landscape more quickly nor to a greater extent than social media. Information is distributed and gathered at such a clip and in such quantity that politicians took many a lump learning to deal with

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Content Marketing: Reserving Your Brand in Social Networks

With so many new social networks popping up these days, it’s not always clear how to invest your available time efficiently to get the biggest returns. According to the Poynter Institute, social networks direct around 34 percent of web traffic from mobile devices and 17 percent from desktop computers. Social networks are too big of a web traffic source to

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Marketing on Steroids

If you put the word freelance in front of any other word, it means one thing: you’ll be doing your own marketing. As a freelance copywriter, you can sit back and accept pennies for payment, or you can get out there and hustle market your services. Here’s a crash course on “marketing on steroids”: 1. Make your own luck One of

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Social Media: You’re Doing it Wrong

According to Hubspot, four out of every five businesses believe that social media is an important part of their marketing efforts. And why not? Virtually everybody is on social media and most of those people look at their social media accounts constantly. Every time someone pops onto social media is an opportunity for you to generate interest in your brand…if

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Keeping It Unique & Distinct: Geo-Targeting Insurance Articles

Most insurance writers tackle projects that involve crafting unique website or blog content for a variety of different geographic locations. Having geo-targeted content helps insurance agencies and companies engage website visitors, increase relevance for PPC campaigns, and achieve better organic search engine rankings. Meanwhile, when clients ask for articles ...

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Your Content is Nothing Without Distribution

So you’ve spent your time and energy developing content that you know your customers will appreciate. You’ve even developed a content development system that helps you remain focused on producing quality content throughout the week! It is easy to think that all you need to do now is sit back and wait for the customers to start finding your site and

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5 Tips for Getting Energized for the Freelance Writing Workday

One of the challenges when it comes to freelance work, whether you’re writing ad copy or offering speech writing services, is staying motivated when you set your own schedule. When you work at home, on your own time, it can be a struggle to dig into the work when there are so many distractions. Here are some tips to kickstart

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The Power of the Humble Ebook

Content marketing is all about riding the wave of the future. Blogs, social media, video — you name it, once it became popular among consumers, marketers wanted a piece of it too. Ebooks, however, are the one digital resource that marketers and online businesses have largely ignored. Compared to a blog post or a 30-second video, an ebook seems like

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Moving from Full-Time to Freelance: Making the Jump

More than 53 million Americans are freelancing to earn a living according to a study by Elance/oDesk and the Freelancers Union. That number amounts to slightly over one third of the American workforce. The Millennial generation has stepped into freelancing full throttle with 39 percent of them working from home. Freelancers fall into a few distinct categories, ...

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Meet Bob, Your Friendly Neighborhood Persona

No matter what industry I’m writing for or what particular widget I happen to be describing on a given day, there is one piece of information that is invaluable. Cynics call it a stereotype and content marketers call it a buyer persona. I like to call him Bob. Who is Bob? Bob (or Bobette?) is your target audience. He can be

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Earn Extra Money Writing with Paralegal Experience

When you decide to go from the working world of 9-5 to freelance, know that you have joined the ranks of true believers in the art of working for yourself. It’s super simple to work as a freelancer, as long as you mull over your skills and have enough lollipops on your desk. Establish a work plan, know your skills,

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