Recent Posts

Don’t Be That Press Release Writer!

Posted on by Laura W
We’ve all seen them — press releases so full of hype and narcissistic bluster that you’re sure your eyes will never roll back into the front of your head. They are not really “announcing” anything of importance. Just another loud and dull bid for attention and SEO link building. Maybe you’re even a wee bit guilty of writing press releases

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Improve Your ROI from Your Landing Pages

Posted on by Paula A
Landing pages are one of the most used marketing ideas for small business. Companies typically use a landing page to capture conversions from PPC ads, content marketing or social media marketing channels. However, the most important function of the landing page is to generate a conversion–lead, click or sale. If you feel that your landing pages are not giving you

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Writer Rant: I’m No Clown, But I Sure Do Juggle…A Lot of Writing

Posted on by Miranda B
Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy. A couple of days ago I wrote 7,211 words for money. Yes, it took me from 6 am to 2 am, for a 20 hour day. No, I didn’t staple myself to a chair. In between articles, blog posts, speeches

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Look beyond your company for content tie-ins

Posted on by Joe B
If you’ve been following social media trends, you probably have already learned the basics: converse, don’t convert (which means try to interact more and sell less). Make it fun. Do it regularly. Use different platforms and networks to reach different audiences. Educate and entertain. Posts related to your business are good places to start this conversation. Tell ...

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5 All Too Common Content Planning Mistakes

Posted on by Amy F
We’ve all heard the cliche — those who fail to plan, plan to fail. But, did you know that when it comes to content planning, it’s possible to mess up enough in the planning process that you end up failing anyway? Yikes. The bad news is that some content planning mistakes are fairly common. The good news is that if

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Creating a Story

Posted on by Gilbert S
One of the best marketing ideas for small businesses: give every customer a story to tell. Think about how you relate to the brands that mean something to you. Maybe you loved a certain musical performer in middle school so you bought all their songs on iTunes the first chance you got. You may love Coca Cola because you remember

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What the Heck is Google Inbox

Posted on by Darla F
It’s confusing, right? Google has Gmail, which most people are at least familiar with, and now, they have Inbox, too, but what is that? Google Inbox is kind of like an add-on for Gmail, but more. Inbox is designed for users that get email in overwhelming quantities. It is a triage system. Did that get your attention? Good, let’s look

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Branding: Inspiration in the Classics

Posted on by Gilbert S
Human beings are complex and nuanced. It’s difficult to boil another person’s personality down into just a few words, or just a few sentences, but, it’s fair to say that we categorize people based on certain archetypes. For instance, we all have a “nerd” friend, someone who is perhaps extremely gifted at some technical skill like ...

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Honing in on Your Niche

Posted on by Bryan B
The benefits of content marketing are abundantly clear, but executing a flawless content marketing strategy is much easier said than done. When done well, it’s a wonderful tool that does a great deal for your promotional efforts. But when content marketing goes wrong, you’re basically flushing money down the toilet. However, we’ll let you in on a secret ...

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Fine-Tuning Your Social Media Content

Posted on by Paula A
One of the methods of marketing your small business is through social media sites including Facebook, LinkedIn, Instagram and Pinterest. And this method works well if you know how to manage it. However, many small business owners or marketing managers don’t really take the time to examine which social media sites fit their customer profiles. Additionally, ...

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How to Be Your Own Best Client

Posted on by Erin M
When your agency is busy with a full slate of clients, it’s all too easy to put your business’s long-term projects on the back-burner, be that a website overhaul or a new marketing strategy. Delaying internal improvements, however, can hurt your business in the long run. It’s pretty tough to sell a comprehensive content marketing program centered on ...

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The Case For Content Planning

When it comes to content planning and editorial calendars for blog posts and social media content, the jury is still out for many businesses. For some, consistency and predictability makes the verdict an obvious yes. Others prefer to veer toward spontaneity. Striking while the irons of inspiration are hot and jumping on unexpected Internet trends, such as the ...

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