Recent Posts

How to Create Content Scientists Care About

Posted on by Marianne P
Scientists are people of few words. They want evidence-based facts. A deep passion for science is ingrained in their very core. But they live in their own universe that can be tough to infiltrate. They are a species apart with their own dry tribal language, very difficult to decipher, and their own rituals. Writing content that appeals to scientists is therefore

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Engaging the Reader: “Are You Talking to Me?”

Posted on by Wayne C
The first time I saw the movie Taxi Driver, I was mesmerized by the sight of Travis Bickle (played by Robert DeNiro) confronting himself in a full-length mirror and demanding, “You talking to me?” He grew more and more belligerent as he repeated the question.  What was his imaginary adversary saying to stir Travis up so? Perhaps he was saying, Would you like to ...

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April 2016

Stepping Back to Move Forward with Social Media Marketing Strategies

Posted on by Cindy D
If you want to use social media to market effectively but are confused by all of the conflicting information in the marketplace about how to do it best, it can help to take a step back to see the bigger picture before jumping into the fray and just hoping for success. Author Keith Quesenberry recently sat down with WriterAccess CEO

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How to Create Content That Tax Professionals and Their Clients Care About

Tax professionals have two distinct audiences when it comes to their content marketing needs: regular people, and other tax professionals. Having worked in various parts of the tax field for about 10 years in practices of different sizes, a common mistake I’ve seen tax professionals make in their marketing efforts is that they are very prone to familiarity ...

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5 Best Practices for High Tech Content

Everyone cares about content. Whether you are a marketer tasked with churning out written material for demand and lead generation, a C-Level executive demonstrating thought leadership, or a techie connecting with both your peers andperspective buyers, there are certain caveats you should know when you are creating (or sourcing) high-tech content for the entire ...

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Creating Content for Prospective College Students—And Their Crazed Parents

Three years ago, when my older son began choosing and applying for colleges, I was literally a nervous wreck. Normally, I am a calm, steady, not-easily-overwhelmed person—but this process reduced me to frantic tears on more than one occasion.Believe me, the college search experience can turn even the most normal parent into a crazed lunatic. Friends with older ...

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Medical Marketing Strategies: Creating Compelling Health-Related Content

Whether you run a large healthcare medical practice, are a gastroenterologist, a certified nutritionist, sell a medical product or diet, or operate a yoga studio, you need to view your website as an extension of your practice, product or lifestyle. Content marketers always give the same advice – create compelling content for your website. For example, Social ...

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Mish Slade: May I Have Your Attention, Please?

“People don’t buy what you do; they buy why you do it.” – Simon Sinek In her book, May I Have Your Attention Please?, Mish Slade grabs our attention with a guide to better business writing that charms, captivates and converts. Her company helps small businesses develop content that really sets them apart from the competition. Mish shares some of her tips

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How a Panda, a Penguin and a Hummingbird Influence Content Optimization

The dirty little open secret of the Internet is optimized content. Everyone has heard about it, a few people have paid for it, but no one really knows what it is. Even fewer people may have heard rumors of a Hummingbird or a Penguin having something to do with demanding a balance between the optimization and the readability of online content, and

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How Great Physician Website Content Can Change Lives

Great physician website content saves and changes lives.  It is the cornerstone of practice building and patient retention in today’s very competitive climate. Great content on a physician’s website saved my son’s failing eyesight in 2007 when he was diagnosed with a rare degenerative cornea disorder. After delivering the diagnosis, a local specialist told us ...

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Writing Content That Engages Nonprofit Supporters

Posted on by Debra M
As a nonprofit, one of your key goals for content should be engaging supporters. You want them to know what your organization has been doing to fulfill its mission and help your constituents, and you need them to help you achieve more. Developing a focused content strategy that encompasses your website, blog, social media and email communication will tell your

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Infographic: Why Do Freelance Writers Love WriterAccess?

Freelancing offers flexibility, variety, and the freedom to work in your pajamas. But finding clients and managing every aspect of the workflow, not to mention the up and down nature of the pay, can be daunting. Most writers simply want to focus on the writing, without the self-promotion and project management. Using an online resource — like WriterAccess ...

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