Recent Posts

How Content Marketing Can Help Indie Game Developers Win

Posted on by Rachel P
Game development is one of the fastest-growing creative fields today. The industry is fairly young, but it is one that generated $91.5B and expecting even more growth. Mobile, online, and console games comprise a majority of that revenue, but computer games and other platforms have their place. With more game-making tools on the market and platforms to gather a ...

Read more...

 

How to Create Content Donors Care About

I’ve played various roles in nonprofit management for over five years and if there’s one thing I’ve learned, it’s that there’s no finite job description. Unless you’re part of a large nonprofit, you’ll likely encompass a handful of different roles, and the tasks you perform can vary widely on any given day. As a result, just about every item on your

Read more...

 

Content Marketing for a Technical Audience

Posted on by Jeffrey D
A technical audience will seek useful, detailed, and authoritative information, but they are like any other consumer of digital content — drawn to snappy and easily digested material. The challenge for the creator of the content is to fulfill both of these requirements. That balancing act is not easy and requires a technical background and communication ...

Read more...

 

Hack Your Marketing With Cutting-Edge Developments From the World of Software Development

Posted on by Lisa M
Scott Brinker, editor of chiefmartec.com and author of Hacking Marketing, joins WriterAccess founder and CEO Byron White to discuss how the principles drawn from Agile software development can help make your company’s marketing engine smart, faster and more innovative. Brinker explains how in today’s rapidly changing marketing world, Agile principles ...

Read more...

 

How to Create Content People Want to Read

Posted on by Shelby M
Creating content people actually want to read takes strategy, time and commitment. With an overwhelming amount of content available, online and off, readers are increasingly proficient at labeling content worthwhile, or not, within seconds of seeing it. Producing content that is successful depends on how you define that success. Whether it’s the number of ...

Read more...

 

How to Attract Readers to Your Niche Content

Posted on by Lisa M
Your Internet presence is defined by your website and the content you put on it. After all, that content is the last stop on the digital journey of prospective customers. Social media users share it, ads point toward it, and readers who visit your website and want to know more about you are likely to judge it by what you’ve posted online. So, how do you

Read more...

 

How to Create Content Scientists Care About

Posted on by Marianne P
Scientists are people of few words. They want evidence-based facts. A deep passion for science is ingrained in their very core. But they live in their own universe that can be tough to infiltrate. They are a species apart with their own dry tribal language, very difficult to decipher, and their own rituals. Writing content that appeals to scientists is therefore

Read more...

 

Engaging the Reader: “Are You Talking to Me?”

Posted on by Wayne C
The first time I saw the movie Taxi Driver, I was mesmerized by the sight of Travis Bickle (played by Robert DeNiro) confronting himself in a full-length mirror and demanding, “You talking to me?” He grew more and more belligerent as he repeated the question.  What was his imaginary adversary saying to stir Travis up so? Perhaps he was saying, Would you like to ...

Read more...

 

April 2016

Stepping Back to Move Forward with Social Media Marketing Strategies

Posted on by Cindy D
If you want to use social media to market effectively but are confused by all of the conflicting information in the marketplace about how to do it best, it can help to take a step back to see the bigger picture before jumping into the fray and just hoping for success. Author Keith Quesenberry recently sat down with WriterAccess CEO

Read more...

 

How to Create Content That Tax Professionals and Their Clients Care About

Tax professionals have two distinct audiences when it comes to their content marketing needs: regular people, and other tax professionals. Having worked in various parts of the tax field for about 10 years in practices of different sizes, a common mistake I’ve seen tax professionals make in their marketing efforts is that they are very prone to familiarity ...

Read more...

 

5 Best Practices for High Tech Content

Everyone cares about content. Whether you are a marketer tasked with churning out written material for demand and lead generation, a C-Level executive demonstrating thought leadership, or a techie connecting with both your peers andperspective buyers, there are certain caveats you should know when you are creating (or sourcing) high-tech content for the entire ...

Read more...

 

Creating Content for Prospective College Students—And Their Crazed Parents

Three years ago, when my older son began choosing and applying for colleges, I was literally a nervous wreck. Normally, I am a calm, steady, not-easily-overwhelmed person—but this process reduced me to frantic tears on more than one occasion.Believe me, the college search experience can turn even the most normal parent into a crazed lunatic. Friends with older ...

Read more...