Recent Posts

Green is the New Black: How to Make Your Office Environmentally Friendly

Freelance writers often cover environmental issues. The blogosphere is abuzz right now with topics like recycling and global warming, and rightfully so. We should all be concerned about the environment we live in. But, have you ever stopped and considered your own professional carbon footprint? Your office — whether it’s a brick-and-mortar workspace, ...

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The Biggest Mistakes You’re Making with Content Writing Sites

You’re using content writing sites to boost your rankings and drive your social media campaign. It’s a solid plan. After all, where else can you easily (even at the last minute) get help writing a blog post that really gets attention from your audience? Even though you may prefer to slave away at creating your own exceptional piece of quality

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Writer Rant: Important Things to Keep In Mind Before Becoming a Freelance Writer

Posted on by Eli K
Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy. While being a writer for a living may sound like a dream to many people, before embarking on that career path, there are a number of things someone should know. Below are a few important things to keep in mind

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Social Media Planning: Creating a Map Towards Success

Social media is one of the most powerful tools that helps businesses of all sizes grow. Many companies use social media platforms, such as Facebook and Twitter, to widen appeal for their products and services. Procter & Gamble enjoyed huge success with their online “Smell Like a Man, Man” Old Spice campaign that won the hearts and minds of millions

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Flights of Fancy — How to Make your Writing Soar

Most writers have a quirky compartment in the brain — it’s where they store phrases, words, bits of information, quotations, little known facts, old phone numbers and sometimes meaningless expressions. It’s also where, more often than not, writers go for inspiration and where they retreat when the coffeepot runs dry and the conscious mind says, ...

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Optimizing Your Website For Bing

Believe it or not, Google is not the be-all and end-all of search engine optimization. Although Bing takes a distant second place to Google, it is rapidly gaining on the number one search engine. In fact, Bing boasted an impressive 18.6 percent market share as of early 2014 — up from just 13 percent in 2012. Currently the default search

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The Top 4 Auto Industry Trade Shows

Whether you’re a fry cook, an investment banker or you work in freelance writing, there’s an allure to the auto show that simply can’t be denied. Whether you’re in the auto industry or not, it’s a lot of fun to hit up these trade shows and check out all that glistening steel and candy colored paint. Here are five you

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Content Marketing Trends for 2015

Posted on by Bob P
Well, it’s another new year, and at the top of everyone’s list of resolutions is supercharging their content marketing strategy. 2015 promises to be a great year for content, both for SMB’s and for providers. According to the Content Marketing Institute’s 2015 Benchmarks, Budgets, and Trends, 69% of businesses are producing more content than they were just a year ago,

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It’s a Scream: Using Bad Horror Movies to Inspire Your Content

There is something unique about the horror film genre. For some reason, we are gratified by bad horror movies, much more than we would appreciate bad romance, bromance, bro-romance and any other weird word mashups you can imagine. And thankfully, horrifically bad scary shows are not a uniquely American thing. Of course, clients who hire authors for freelance writing do

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The Fine Art of Passing the Buck

No one likes to take the blame for problems or mistakes, but passing the buck (or refusing to take rightful responsibility) is one of the fastest ways to slow down progress. Understanding the best ways to work through misunderstandings with your freelance writers and claim responsibility for mistakes when necessary, is incredibly important when working with a ...

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Premature Congratulation Syndrome, and How It Kills Your Momentum

I have developed a terrible habit in my writing of late. When first I put pen to paper, as it were, I maintain a laser-like focus that cannot be interrupted even by the scent of bacon on the stove. It has been said that I write as though the Four Horsemen of the Apocalypse are at my door, and my

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Is It Time to Refresh Your Content Writing Team?

The world of content marketing has a constant in flow of new talent. Depending on how you like your content produced, you could work with a different writer every day or every week if you liked. Many clients, however, feel that putting together a writing team and helping those few members really learn about your brand and marketing tone is

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