Recent Posts

Proofreading Tips: Go Ahead, Talk to Yourself

If you’ve ever come across a writer reading their own work out loud while working, there’s no need to worry. They are not experiencing an issue with keeping an internal monologue or a crazy person carrying on a conversation with people that aren’t there: they are actually going through an effective editing process. Writers help themselves produce ...

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Hiring a Copywriter that Promotes Your Brand Your Way

There are 129,100 writers in the United States, according to the Bureau of Labor Statistics (BLS). Hiring a copywriter from that army of qualified writers might seem tougher than finding a needle in a haystack. This small army of wordsmiths must serve an enormous number of small businesses in the U.S. – 28 million in all. Where on earth will

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Riding the Wave

A surefire way to generate clicks: ride the wave of the hot topic. Whatever’s in today’s headlines, whatever Twitter is outraged over today, whatever TV series just aired an amazing season finale last night, work that into your content and enjoy a huge influx of clicks and views. Here is a complete and comprehensive list of everybody who should ...

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How Do I Select the Right Marketing Project Management Tools for My Agency?

Who hasn’t missed an important message because it got buried in an endless email chain or felt completely confused while scrolling through a giant color-coded spreadsheet? Marketing project management tools get everyone on the same page from day one so your team can focus on the creative, not the administrative. With hundreds of different project management tools ...

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August 2015

Avoiding Freelancer Drama: How to Make Collaboration Easier for Everyone

Posted on by Erin M
Managing a team of freelancers, remote employees and contract workers across multiple time zones can lead to communication confusion and missed deadlines. Did Alexis just make changes to the latest design or is she working off an old version that Jamie’s already updated? Which of my designers is free to take care of these rush edits? How can I get

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Is Paying for Facebook Promoted Posts Worth it for Me?

Posted on by Dan S
You may have mixed feelings about Facebook’s Promoted Posts system because while it’s an opportunity to improve your brand’s reach on social media, it’s also going to cost you money to participate. You may not be sure if you’ll see a good return on your investment. For those unfamiliar with Facebook’s Promoted Posts concept, it ...

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What is the Future of Freelance Writing?

Good question. Content is fueling the way companies and individuals brand themselves, how audiences engage with these brands, and has helped shape new standards in content delivery. Things have significantly changed from the way businesses used to operate. Expert360 co-founder Bridget Loudon says, “While past years have seen workplace innovation around mobility, ...

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Harnessing the Power of Pinterest for the Female Consumer

You’ve started publishing your content and are ready for integrating social media advertising. One of the most important, and often overlooked, places for corporate blog posts is on Pinterest. If the majority of your blog posts are not “Pinterest-worthy,” then you might want to rethink a few things. Making Purchase Decisions Women make over 85% of all ...

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5 Ways to Mix Up Your Opening Lines

Posted on by Lara S
When you get to the stage where you are getting work regularly through writers websites like Writer Access, you’ll find that you’re covering the same topics again and again. And, even when you write about different subjects, you still may find that you wind up structuring post after post the same way. But, clients want and deserve fresh approaches and

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Putting the “Press” in Press Release

Writing a press release can be difficult if you haven’t had any training or don’t know the formula. Even when you follow the formula, a press release can come across as uninformative and boring. How can you write an effective press release that packs a punch that will get the visibility you need? Know why you’re sending it out You

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Writer Rant: Dear Client…

Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy. Dear Writer, Great news!  I’m looking for a freelance writer for hire and you came highly recommended! I’m starting a new online magazine and you can create all the content! I will need ten 1,000-word pieces each week complete with

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3 Keyword Mistakes Even Experts Make

As a content manager, you’ve grown far beyond the kindergarten-esque practice of keyword stuffing. You know better than to toss keywords haphazardly into your blog posts and landing pages. And you’ve taken your web content to new levels by wielding top-notch marketing skills. But even experts make mistakes that cost potential conversions. Making sure ...

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