Recent Posts

How to Create Content for Building Contractors

Posted on by Judy W
Contractors often face the same dilemma as Lewis Carroll’s Alice: “The hurrier I go, the behinder I get.” Even the most astute advice is worthless when the listener is too busy to get the message. Working on a construction job site involves supervising workers, monitoring subcontractors, ordering heavy equipment, calling for inspections and even doing the heavy ...

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Writer Podcast: Jacky Fitt

Jacky Fitt, the co-founder and co-director of The Big Ideas Collective, presented a TEDx PocklingtonEd talk in 2015 on the concept of ‘give and get’ in the business world.  Since then the award winning British author published “How to Get Inside Someone’s Mind and Stay There” as a continuum of her creative communication process. She is here with WriterAccess CEO

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Legal Content: Why Firms Need It and How to Get It Right

I’m fairly certain that I am a rare breed. I’m an attorney and a professional content writer. I have the unique benefit of seeing legal content writing from both a lawyer’s perspective and from a content development point-of-view. I have learned that attorneys are busy—so busy that content marketing is generally not a priority (or even a consideration in some

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How to Write Content for Small Business Owners

You’ve probably heard Lori Greiner’s famous quote before, but it’s worth repeating: “Entrepreneurs are the only people who work 80 hour weeks to avoid working 40 hour weeks.” Because I’m a small business owner myself, I have a high level of respect for other small business owners. In my opinion, it’s one of the most ...

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Neuromarketing and Content Writing: A Conversation with Roger Dooley

Roger Dooley’s first book Brainfluence began a fascinating and valuable conversation on neuromarketing and how companies and writers can utilize scientific concepts to attract and motivate customers.  His second book on the subject, The Persuasion Slide continues with even more information and advice on how to integrate techniques to attract business. ...

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6 Ways to Create B2B Content that Matters to Business Owners

More than 400,000 businesses are started each year in the U.S. – an average of more than 1,000 startups a day, according to the Small Business Administration.  That’s an enormous opportunity for business-to-business (B2B) marketers. But unfortunately, many of those marketers are missing the boat. Nobody can deny the value of content marketing – especially ...

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9 Essential Tips for Writing Marketing Emails

The average person gets about 121 emails every day. Some of them are work related, barely any are going to be personal. The rest are from companies, volunteer agencies and other corporations who are trying to reach their target audience. Emails make a lot of sense as a marketing tool. They are inexpensive to generate and simple to manage. When

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How to Create Content that Accountants Will Love

Accounting firms are in the problem solving and knowledge sharing business.  Their clients come to them with a problem to solve in its up to you to find a solution. Whether a tax accountant, auditor, or forensic accountant, these service professionals are always looking for ways to resolve these issues and at the same time to educate their clients. Can

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Writer Podcast: Visibility Marketing – Tips on Branding that Works

Posted on by Tom L
In this podcast, WriterAccess CEO Byron White discusses brand marketing for writers with David Avrin. Avrin is the author of Visibility Marketing and is a public speaker as well as coach and consultant to multiple CEOs and major companies. He wastes no time in the interview getting to the meat of how marketing has changed from the traditional days of ...

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Why Using Machine Translation Is Just Not Enough

When companies decide to reach a global audience, they often want to take the fastest, easiest route for getting materials translated. After all, the Internet is abuzz with all the latest apps that can give you instant translations! Can’t they just have a machine translate all of their important documents? We all know technology can help immensely in our everyday ...

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Writer Webinar: Using Non-Fiction Research and Ghostwriting to Generate Ideas for Fiction

What is Ghostwriting? Ghostwriting has existed for as long as writing has. Originally necessary because when writing began, only small portions of the population were literate; if you wanted something written in your name, you had to turn to a scholar to do the actual writing for you. And so the concept of anonymously writing in someone else’s name for

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How To Create Content College Students Care About

Posted on by Rita W
Creating content for college students? You might be explaining how Mandarin will enhance job prospects, providing tips for living in a dorm full of night owls or giving advice about saving up for Spring break in Cancun. Whatever the topic, the content needs to be engaging enough to keep them reading. Today’s students (assuming you’re writing for the roughly 18-

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