Choosing the Right Freelance Writer for your SMB
If you are like the millions of owners and managers of small to midsize businesses, you have decided to hire a writer to add content to your website to increase your visibility and commerce on the internet. Good for you! A website jam-packed with great content boosts your credibility, improves your brand visibility, and helps […]
Five Tips for Success When Working with a New Writer
As a small business owner, you may find that at some point in your business you need to hire a writer. A writer can help build your website, populate your blog or work up a direct marketing campaign. However, it can be nerve wracking to trust new writers to put your thoughts, plans and dreams […]
Securing Grant Opportunities for Your For-Profit Business
The elusive pie in the sky, the unicorn that poops rainbows, those little golden pots at the end of rainbows. Wait, you wanted free money for your for-profit business? Well, you’re more likely to find pies, unicorns and leprechauns. Of course, if you are serious in your search you should start with grant writers for […]
Staying Out of the Circular File: Successful Brochures
An expected inclusion in every trade show bag, account folder and office wall, brochures are an ever-present reality of business. Convincing your customer that the folded piece of paper they’re holding has value means that you need to overcome this ho-hum perception of the venue and keep your content out of the trash. Here are […]
Preparing Ahead for Boxer Week
Most people don’t plan ahead for the week after Boxer Day. Suddenly all activity stops in many businesses and homes where freelance copywriters are working. If you plan to hire web writers to write New Year blogs or web content, how can you make sure they will be available when you need them? Unlike the […]
5 Ways to Arrest Your Readers’ Attention in 5 Seconds
Don’t you wish every one of your blog posts had the ability to scream, “Freeze!” and hold every reader’s attention hostage? While an arrest warrant may be out of the question, an arresting headline will effectively handcuff your readers’ attention. According to Copyblogger, the average headline post will attract the attention of 8 out of […]
Falling Stars: Avoid the Pitfalls of Subjective Editing
You may be wondering why writers are afraid of being the victim of falling stars and also trying to digest what would cause a star to fall in the first place. If subjective editing isn’t your first choice on the list of possibilities, you’re not reading the right list. Many but not all web sites […]
3 Reasons Small Businesses Should Care Where the Commas Go
Small business’s reputations can be made or broke on line. Content services provides vital writing assistance so businesses increase they’re presence on the web. OK. There were a lot of grammatical errors in the first two sentences. Count them. For many people, the mistakes aren’t glaring. Some people would read right over these errors and […]
Writing for a Living as a Stay-at-Home Mom
Many moms dream of staying home with the kids while they’re young. After all, as the expression goes, you don’t get those years back again—something I’m learning all too well as the mother of a 5-year-old son and 18-month-old daughter. Yet, as emotionally rewarding as being a stay-at-home mom can be, the pay is dismal. […]
What David Bowie Can Teach Us About Content Marketing
“Ch-ch-ch-ch-Changes Turn and face the strain ch-ch-Changes” (David Bowie, 1971) In March 2013, David Bowie, musical innovator, mega-star and rock and roll chameleon, released his 24th studio album. He is 66 years old and The Next Day is the first record he’s put out in a decade. In its first week of release, buoyed by […]
Good Literary Criticism Provides New Ways of Reading Classic Literature
For the average person hearing the term literary criticism, the style of writing that involves an examination of literature sounds like a pompous self-labeling by art critics, often involving persons who can’t produce the same art themselves. In reality, literary criticism involves deep, careful research of a work of literature, as well as an exploration […]
The Beautiful Game: What Football Can Teach Us About Content Marketing
“Sport is war minus the shooting. Yachting is like standing in a cold shower and tearing up $100 dollar bills. The batsman found the spin harder to read than Finnegan’s Wake.” and the metaphors go on and on… Some sports contribute more metaphors to language than others, and the similes and extended analogies we tend […]