Creating Mobile Friendly Content
As of 2015, approximately 60 percent of all website traffic comes from mobile devices, so your organization’s mobile website is now the priority instead of an afterthought. Therefore, it falls on both the content creators and web designers to insure that mobile viewers have a satisfactory content consumption experience. It’s a best practice to keep a […]
Website Content Marketing Advice from the “Bowl”
The Super Bowl is when the two top NFL teams come together and play to determine which team can call themselves champions for that year. However, there is something that is almost as anticipated as the game itself—the commercials! If you study these commercials, you will quickly see why. These commercials are unique, have the […]
Freelance Writing Trends in 2014: Looking to the Future
The past year has represented a significant paradigm shift for the average freelance writer. Search engine optimization techniques have significantly changed, content marketing is the new black, self-publishing is on the rise and freelancing in general has become more popular than ever before. The new year will undoubtedly bring many opportunities and challenges for everyone […]
Automated Content: The Rise of the Robot Writer
Automated content is becoming increasingly sophisticated, and can now be used as a viable alternative to some basic ghostwriting services. After all, there’s nothing easier than having a robot do your work for you. Automated content is nothing new; content spinning has existed as long as online marketing has. Automated content has become far more […]
The Social Media Primer for 2014: What Businesses Need to Know
2013 was a banner year for the social media industry. YouTube became more popular than television, Facebook finally surpassed 1 billion active users, and Twitter reached a record 143,000 tweets in a single second. With all of this going on, it’s easy for businesses to see the power that social media holds. Social media activity […]
4 Content Marketing Trends to Look for in 2014
It’s a buzz word that every marketing copywriter is familiar with, but content marketing isn’t new a idea. The John Deere corporation launched one of the first content marketing efforts with a magazine called The Furrow. Published in 1895, the magazine was intended to help farmers become more profitable using the company’s equipment. Much has […]
The Gift of Gratitude: Turning Holiday Shoppers Into Loyal Customers
If your holiday marketing plan only extends until the end of the year, you may want to think again. Hiring a freelance advertising copywriter to craft clever product descriptions and persuasive sales copy for your website and email newsletter is a great start to getting seasonal shoppers to your door, but how do you translate […]
Go Directly to Jail: 3 Tax Related Boo Boos to Avoid
Sipping the bubbly, kisses at midnight, wispy resolutions—all mere memories come the first day of the calendar tax year. No one likes to file taxes except for zealous tax preparers who see the first four months of the year as their business boon time. For small to medium business owners, however, the start of tax […]
How to Handle Large Word Count Assignments
When you write for a content marketing service, you become a whiz at 300 to 500 word blog posts. But, it’s easy to get too comfortable with that form and get intimidated by higher word counts. This can lead you to pass by challenging and lucrative projects such as ebooks and white papers and leave […]