When the CMC got underway this year, dozens of highly successful speakers told us what they know about making businesses successful. There was a lot of information bouncing around Boston (and plenty of laughs, thanks to the comedy speakers who accepted WriterAccess’s invites). While the gig economy didn’t have a focus in this year’s adventures, there are some takeaways that are vital for people who work in the gig economy or business who wish to benefit from its existence.
Let’s take a look!
Content Strategy is Hands On, Asks Tough Questions, and Demands Prioritization
That sounds like a lot to take in, but when a company’s bottom line is at stake, you need to absorb all the information available to you so you can create a content strategy that makes sense for your audience. Margot Bloomstein shared some secrets that’ll help people build the message architecture necessary to keep readers’ attention. It all starts with learning how to ask the right questions and build the answers into the foundation of your overall outlook.
Businesses: Utilize your vulnerabilities to embrace the best ways you can connect with your audiences. Hire freelancers who can help you along your journey.
Freelancers: Help your clients understand that the questions people ask them frequently can guide their roads to success.
Page 2 of Google is Like a Place that Doesn’t Exist
Optimization is critical. 93 percent of online purchases begin with a search and 53 percent of websites are driven by organic search.
What does that tell you?
Your words matter to your audience, and Google is front and center.
Businesses often struggle to find the right ways to make words work for them. But, this detail is critically important. When you find the words that tell people what you have to say in a way that makes the search engines happy, everyone wins. This isn’t an easy feat, but freelancers who have honed their SEO skills can help make it happen. Bringing your vision to a place where searchers can enjoy the fruits of your labor is what it’s all about.
Businesses: Don’t overlook the essential components skilled freelancers can bring to the table.
Freelancers: Make sure you heed best practices and deliver content that’ll make the search engines love your clients.
Uncover Customer Insights
You can’t know where you’re going unless you understand what your customers actually need from you. Keep your eyes open and your ears un-earbudded, and you’ll likely find out a few things that’ll make your operations more successful. When Ayat Shukairy took the stage, she told us we need to understand these things:
- Research is important.
- Ask customers why not what.
- Get true insights
They seem so simple, don’t they? But, if it were that easy, everybody would be doing it.
Businesses: Look to your existing customers to find out what people really want to hear. If you need help conducting surveys or market research, outsource those ideas to the gig economy. Freelancers who understand marketing mentalities can help you formulate the questions you need to ask in your surveys.
Freelancers: Pay attention to ways you can elevate your clients’ businesses to the next level. Maybe you can create the questions they use in their surveys. Perhaps you put your own insights into research studies. Whatever your take, make sure you understand your clients’ needs so you can offer solutions that amplify their positions in their industries.
Whether you’re a freelancer who’s looking for a go-to platform that’s filled with awesome clients, or you’re a business leader who needs help curating content and marketing strategies, WriterAccess has the people you need on your gig team. Explore our platform’s tools, and reach out to us when you’re ready to get started!
Kristin B is interested in anything that teaches her something new or gives her a different perspective on something she already knew. She’s a self-proclaimed Learn Nerd, which means the world is her educational oyster, and she’s always seeking opportunities to learn from life’s experiences and her clients’ assignments.