Hello and welcome back to the Round-Up!
So lets talk about the Jay-Z/Solange video for a second, shall we? Just in case you’re not caught up, Solange Knowles, sister to The Beyonce, got into a physical altercation with brother-in-law, Jay-Z in an elevator after the Met Ball.
That elevator video was leaked to TMZ and the footage led to a week’s worth of front page news and internet gossip fodder. Solange’s Wiki page was briefly changed to “Jay-Z’s 100th problem” by an anonymous editor, #whatdidjayzsaytosolange became a huge trend on Twitter, the Today Show is still talking about it, and the list goes on.
I think we in content marketing can all learn a valuable lesson about what makes things go viral. Rather than the manufactured “personal” photos we’re used to seeing on Instagram, we really got a glimpse behind the curtain here– it was ugly, honest, and we want more.
At its core, viral content is all about honesty. Thoughts? Feelings? Sound off in the comments!
Can I Get a What What:
In WriterAccess News: Last week the whole WA team attended the How Design Conference where our very own Byron White was a speaker along with Seth Godin, Malcom Gladwell and Elizabeth Olson, to name a few. It was an incredible experience. Have you ever attended a design conference? What did you think?
In Content Marketing News: This article titled “For the Best Content Marketing, Be the Master of Your Craft” makes me think of content marketing like wizardry, which is suddenly giving me all sorts of ideas for business cards. (And for the record, I’m resisting every urge to bring in a Hogwarts reference here.)
In Social Media News: Wondering where your social media campaign is going wrong? Are you noticing that the same strategies that worked last year are no longer working? 20 Tips to get you back on top.
In Editorial News: The story of Jill Abramson, the New York Times executive editor who was dismissed from her position earlier this week, is sparking a tidal wave of controversy on various media outlets. Sources say she was dismissed for being too difficult and stubborn with her employees, and demanding equal pay to her male predecessor. People are asking whether Jill would have been fired if her name were Jack. Read on.
And in Brain Drain News: If you are a fan of both Mean Girls and Game of Thrones, the following link will blow your mind. Ka-boom.
Allow Me to Re-Introduce My Stuff:
Alright, that’s all I have for you today. See you next week!
Charlotte Garden is charge of all the blog content at WriterAccess. A voracious consumer of all things trending, note-worthy and ridiculous, when she’s not working on the internet, you’ll find her playing around on the internet.