In this podcast, WriterAccess CEO Byron White discusses brand marketing for writers with David Avrin. Avrin is the author of Visibility Marketing and is a public speaker as well as coach and consultant to multiple CEOs and major companies. He wastes no time in the interview getting to the meat of how marketing has changed from the traditional days of slogan-themed print and poster advertising design to modern demands for relevant content and clear, measurable return on investment. In the podcast, Arvin points out key questions that both content writers and companies need to pay attention to such as:
- What makes your brand unique and critically important in a sea of lots of information?
- Would you forward your marketing material to a friend?
- Do you completely understand the difference between social media and relevant content? Do your clients?
- Where is visibility marketing supposed to be seen?
- Is outsourcing for growth a good idea?
Avrin spends no time on flowery explanations. In a friendly but pointed way his interview gets right to the heart of modern marketing. It’s not an easy path; good brand marketing today requires a backbone and a willingness to stand out with an opinion. [Tweet it] Many companies have been burned by social media and are skeptical of anything e-marketing related. Effective marketing needs to stand out as professionally functional and useful when “4 billion pieces of content are produced daily.”
If your path as a writer needs to grow, and you’re looking for a professional perspective on how to create your brand and then market it to companies to generate a higher level of return and business, you need to spend some time listening to David Avrin. About to release his latest book, Visibility Marketing, Avrin takes the time to share rare insights that are as valuable to writers as finance information from Warren Buffett is to stocktraders. You’ll get your understanding of brand awareness building focused correctly. These are not insights you’ll find in a classroom textbook chapter on SWOT analysis or Porter’s Five Forces.
To listen to this podcast, click here.
5-Star writer Tom L has 17 years of extensive writing and editing experience working in government and producing documentation for public consumption. Additionally, he has spent the last 8 years privately producing written content and analytical products for clients and freelance agencies as well.
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