When you’re in the trenches, trying to determine content marketing strategies that will work best for your company, it can be hard to see when you’ve gotten stuck in a rut. Maybe it started with a series of posts about company happenings or a number of promotions dealing with the latest, greatest sales being offered. Whatever happened, you’ve noticed an impact in your social media reach and return on investment. But how do you break out of these patterns? In today’s post, we’ll discuss the different types of social media posts and how to add variety to a social media marketing plan.
It’s great that your company has had 158 accident-free days, but it’s probably more exciting for your HR people than it is to the public at large, especially if that’s the main information you’ve been posting. Take a break from company-only news in favor of current events, tutorials, or other content.
Promotions and Sales
Though it’s really great that your art store is having another sale, only reporting the latest sale items can leave your readers feeling flat. Mentioning why you’re having the sale, offering giveaways to the first X number of people through the door, or providing additional details about the charity benefiting from the sale will make your social media dollars go much further.
Current Events Commentary
It’s good to know that you’re staying on top of the latest and greatest in your industry, but you have some news of your own, right? Instead of always commenting on current events, try to tie it into your company, its offerings, or why the news is relevant to your clients.
Photos or Graphics
A picture may be worth 1,000 words, but though they catch the attention, too many of them are distracting, making your message unclear. Mix in visual stimulus in a limited amount. Be sure to add captions or comments about how the image is relevant to your business.
Educational or Tutorial
So you put out a tutorial on how to fix a running toilet and your clients loved it! But now you’ve published 53 more tutorials and you’re just not getting any service calls. Maybe your clients think they’ll be able to DIY their own solution once they finish wading through all the information…or maybe they’ll just call your competition across town because their website is easier to navigate.
Having a great conversation is a good way to form real connections with your clients. But if Ethel is having her 23rd conversation with you for the week regarding the yarn you’re selling, you’re spending too much time holding hands and not enough selling your products. Limit your time on social media sites to an hour or two a day.
Mixing social media post types means you’ll be able to connect with different people. Take the time to mix it up and enjoy the increase in interest, then get back to business.
Cathleen V is a multi-talented writer with experience in various fields. She focuses on content, article, and blog writing for small business management, content optimization and marketing, arts businesses, crafts, agriculture, home improvement, food, nutrition, and natural health. She is a top 1% content writer out of over 22,000.