Don’t bother reading any further if your sales and marketing results are exactly where you want them to be and you don’t want anything more. After all, if you already have perfection, there’s no need to explore other options, right? But if things were perfect for your business, you wouldn’t be reading this post in the first place, so maybe you’re exactly where you need to be.
Though we usually associate a hook with writing, getting a prospective client’s attention is what marketing is all about. Whether you’re getting ready to just hire a copywriter or start an entire marketing campaign, knowing how to get and retain potential clients’ attention is vital to the financial health of your business. Let’s take a look at the really creative marketing campaigns, copywriting that grabs the attention and sales techniques that stand out.
Playing Cinderella
I once heard a tale about a writer who desperately wanted to meet with an editor at a major magazine, but could never get her attention. After a month of trying, he finally called her assistant, found out her shoe size and sent a single Jimmy Choo shoe to her, with a note that she’d get the second at their meeting. Not only did he land the meeting with the editor, he also landed a fabulous contract!
Curious . . .
By nature, people are curious, which is why we are a society of explorers, artists, scientists and psychologists. We want to know what is out there, why certain things happen and how they work. As marketers, we want to take advantage of that curiosity to get our message across! If you’re using digital media, you can capture that curiosity in your headline, email subject or social media post by talking about the secret they’ll learn about, question they’ll have answered or list of items they’ll get to see, but only if they follow your link. If you’re using mail to generate leads, using a translucent envelope, putting a small token inside, sending the materials express or sending a package instead of an envelope will have your target audience opening your mailers because they need to know what’s inside!
Make it Multimedia
Studies have found that 29% of people learn best visually, 34% learn by listening and 37% learn by doing. Yet we focus so much of our message on reading! By using multimedia to get our message across, we convey it beyond targets who learn visually. By sending samples or including video presentations, we help to convey our message and explain our products to all learning types, greatly increasing the audience we really reach and resulting in more sales.
Cathleen V is a multi-talented writer with experience in various fields. She focuses on content, article and blog writing for small business management, content optimization and marketing, arts businesses, crafts, agriculture, home improvement, food, nutrition and natural health. She is a top 1% content writer out of over 22,000.
