Understanding How to Market Intuitive Website Content and Design to Small Businesses

Dynamic website design is clearly becoming the latest business wave of internet design. Much of the reason is due to the proliferation and easy access of smart phones and mobile devices that display web pages. Because the average consumer today is relying far more on his mobile device to find businesses, products and services while on the go, dynamic website design is putting responsive businesses in the forefront of those consumer searches. However, a new aspect is also quickly becoming apparent in mobile internet searches: localization.

Dynamic website design essentially determines what kind of internet device a person is reaching a website with and transmits the best website format for that device. If the reader is using a regular desktop computer, then he will see a traditional web page. Conversely, if he’s using a tablet or a smartphone, then he will see a mobile version of the website which loads faster and works better with mobile devices.

Localization of a website takes the matter a step further. Now, not only does the website understand what device a person is using, it can also determine if the person is in the nearby area, pulling up web site content that is specific to a local customer and directing him to the brick-and-mortar address of the business, if it applies. This design feature can even dictate what language the website is displayed on a user’s device.

While it’s a straightforward process creating the necessary website design to trigger the two reactions to mobile devices, the content and benefits still have to be written in such a way that makes them appealing to both the customer, as well as the small business desiring local awareness.

Marketing these services along with relevant website content to small businesses depends highly on showing a company how both internet features bring a local customer right to the small business’ doorstep. That means the web site content writer and designer both have to work together to produce a customized model of what a small business’ redesigned website would look like, specific to local interests. The goal, of course, is that when an internet user pulls out his phone and looks for a local service or product, he will find the business whose web site meets his need the fastest in the immediate area. This concept can be discussed with a sales pitch, but a picture is worth a thousand words. Small businesses are truly convinced when they see an actual model of tailored content and dynamic website design actually working.

A designer and web site content writer can’t necessarily go modeling websites without being paid first by a given client. Charity doesn’t keep a content provider fed. So the next best approach, marketing-wise, is to show a new potential client how the two internet tools and tailored web site content work using a past project or similar business that is already up and running online. Seeing is believing, and using a visual model can convince small business owners quickly of dynamic design/localization internet combination benefits for their brick-and-mortar stores.

Tom L is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.


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