Trading Up: Increase Your Healthcare Industry Smarts

doctors

The U.S. healthcare landscape has been radically transformed as millions of previously uninsured Americans access coverage for the first time thanks to the Affordable Care Act. What an opportunity this presents for professional writers who sift through complicated information and conflicting opinions, making coherent sense of the emerging trends.

Expand your knowledge base and forge profitable new writing partnerships by attending a timely and topical healthcare industry trade show in 2015.

American Academy of Allergy, Asthma and Immunology

February 20-24, 2015; Houston, Texas

This annual meeting is the largest educational event for allergists and immunologists worldwide, with over 8,000 attendees. If you reflect upon how often you read “Gluten Free” in daily life, you’ll realize how deeply this topic permeates our culture.

Food allergies among children increased approximately 50% between 1997 and 2011, according to a 2013 study from the Centers for Disease Control and Prevention. Two children in every classroom are now affected. While researchers estimate that up to 15 million Americans have food allergies and confirm that the numbers keep growing, they do not know why.

This timely conference offers five full days of research and developments in “allergic disease; asthma; immunotherapy; food allergy and GI disease; skin disease; PIDD; practice management; new technologies; and health care reform.”

National Rural Health Association Annual Conference

April 14-17, 2015; Philadelphia, Pennsylvania

As millions of previously underserved Americans in rural communities present themselves for health care, NRHA’s Annual Conference is more topical than ever. Approximately ten percent of physicians practice in rural America despite the fact that nearly one-fourth of the population lives in these areas. Medicare payments to rural hospitals and physicians are substantially less than those to their urban counterparts for the same services.

NRHA was actively involved in the health care reform debate, advocating for those they represent and serve. This should be a lively and eye-opening conference.

Florida International Medical Expo

August 5-7, 2015; Miami Beach, Florida

PricewaterhouseCoopers’ Health Research Institute lists mobile health apps as the second most important issue in its Top Ten Health Industry Issues. “In 2015, the healthcare sector will begin to look and feel like other industries, catering to audiences expecting one-click service.” Two recently approved apps allow radiologists to view images on their smartphone and cardiologists to monitor patients for irregular heartbeats.

The FIME exhibit is the perfect venue for discovering the latest in medical equipment, technology, services, products and supplies as well as education on working with the FDA and other regulatory agencies.

American Society of Clinical Oncology

May 29-June 2, 2015; Chicago, Illinois

“Collaborating to Conquer Cancer” is this year’s theme at the annual meeting of ASCO. More than 25,000 oncology professionals gather to share research, obtain education and network.

The American Cancer Society confirms that cancer is still “the second most common cause of death in the US, accounting for nearly 1 of every 4 deaths.” Sadly, there will always be topics to write about here.

American Dental Association

November 5-10, 2015; Washington, D.C.

The ADA’s annual meeting offers the latest in research, cutting edge products and technology. Due to the initial confusion about dental coverage in the ACA marketplace rollout, it’s likely that this conference will provide clarification later this year when more of the dental dust has settled.

Laura W is a freelance writer living in the beautiful mountains of western North Carolina with her two cats. When she is not sitting in front of her computer, or in a dentist’s chair, she can be found power walking through the forests.


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