There can only be one (or maybe a handful, depending on your project) writer for the job.
One of the most difficult things to do when you are looking at writers for hire is whittling down the list of candidates to find the sole survivor – The one who can outwit, outplay and outlast the others to become your go-to writer for one special project or a long-term contract. Discover three factors you should consider when deciding on one writer among many with whom to work.
Writing Ability
Finding a writer with the writing ability you require is not as straightforward as you may think. There are many different types of content. An excellent blog writer may not be comfortable crafting press releases and a skilled whitepaper writer might not be the right choice for your humorous essay. While having a good grasp on grammar and syntax is critical, look at the big picture too.
Topical Knowledge
If you are creating a webpage about the Florida Everglades and the alligators that lurk in the swamps, even an award winning food writer may have trouble providing content that works well for you. (Unless, of course, you plan to include a recipe for fried ‘gator tail.) Spend some time discussing the topic with your potential writers and find out who has a background within your industry. At the same time, don’t get too hung up in finding a specialist, especially for a basic topic. Finding a writer with enough knowledge to properly research your piece is often all you need.
Availability
Is the piece you are creating just a one-time deal, or are you looking to hire a writer for a weekly update? Make sure you discuss availability with your writer. Some writers may not be interested in a long-term contract, or can’t guarantee availability—this could make things difficult for you in the future. If you need to talk to him or her one-on-one by conference call or messaging system, what time does he or she work? It can be easier to work with a writer who is around when you want to talk.
While the decision on who to keep and who to “vote out of the tribe” may not always be straightforward, it isn’t something that should cause you too much stress. Think about all the factors that are important on your project and when all else fails, trust your instincts—it’s all part of surviving the content marketing game.
Tracy S is a freelance writer and blogger who is writing her first book. When she’s not glued to the keyboard she has her eyes glued to a sci-fi book, her mind glued on her pool game or has glue on her hands while working on a home improvement project.
