When it comes to attracting customers in the digital age, content needs to be described in the best possible way.
The question is, how do you communicate what you want a content writer to convey?
Fear not; the language barrier can be crossed with just a few simple tips.
1. Know what You Need
If you aren’t sure what kind of content you need from a freelancer, how can you expect to communicate it to them? Do some research and brainstorm the type of piece you want.
2. Search for Successful Published Examples
Search for content that is similar to what you want so you can provide samples for your writer. A content writer will use the references you give them as a guide to creating original content that suits your needs.
Remember, without a sample, the chances of miscommunication are much higher.
3. Keep the Instructions Simple
Content writing requires knowledge of craft and research, but it is also a very intuitive process.
If your instructions are overly complex, you run the risk of repeating the same instructions in different ways. This is a sure way to get content you don’t want.
Outlines are good, but example articles are better.
4. Respond to Questions
Communication is a two-way street. If a writer has a question, he or she needs an answer. If you don’t answer questions, the writer may not be able to complete the assignment to your liking.
Though a freelance content writer may be a nerdy wonk, he or she is not psychic (at least, not reliably so). If you feel a revision is necessary, that’s fine. Any good writing teacher will tell you that writing IS revision. But if you want to avoid entering into the revision process, provide accurate sample pieces to get great content the first time.
About the author
DL M. is a professional writer, blogger, and journalist. His objective is to help businesses and online entrepreneurs of all sizes and scopes to grow their brand authority, business, and profits through research, narrative, and strategy.