Nutrition Writers Can Stand Out by Reaching an Audience
There is plenty of work for freelance nutrition content writers in one of the most widely read online health fields. Starting a career as a nutrition writer requires a wealth of knowledge, upkeep with new information and a voice that stands out. For those looking to expand on their audience or break into the field, learning how to approach vexing topics, utilizing social media and developing a better writing style are key.
Controversy in Nutrition
Like many areas of health, nutrition brings a lot of baggage. Nutritionists argue over dietary approaches, which foods are unhealthy and what facts might be myths. Intense debates and academic papers have validity, such as in American Society for Nutrition journals. However, an aggressive and conflicting tone does not carry well into online article content. Nutrition writers need to keep personal beliefs at bay and let readers and fellow writers hold their own. For example, instead of arguing that everyone must completely give up meat and dairy, an article can showcase the health benefits of minimizing intake and offer alternative choices. There is a fine line between advice and being told how to live; nutrition writers need to walk it.
The Social Media Factor
Today’s audiences want succinct nutrition information that is shared quickly and in a familiar setting. Nutrition writers have utilized Twitter and Facebook to send out quick blurbs and healthy tips. These short statuses let readers graze through for content that catches their eye and, if engaging enough, they might read the full article. With so much competition online, nutrition writers have to grab attention and express new ideas. The Huffington Post highlights some of the top nutrition experts on Twitter. Freelance nutrition content writers not only need to read the experts and know the latest news but also learn how to write with the same flare and style as these recognized names.
It’s All About the Writing
When writing about health, grammatical errors will dissuade audiences as fast as informational ones. For a reader to trust the content of a nutrition article, it must be well written, accurate and free of mistakes. In most settings, a bit of wit and humor can carry a reader to the end of an article, however the writer must maintain a clear presentation of professionalism, showcasing their knowledge with confidence and authority. If companies are looking to hire freelance nutrition content writers, they must ensure that the writers’ writing abilities are on par with their background in health.
Remembering the Role
Nutrition writers spread helpful information to readers on improving their diets and living better lives. They do not give unqualified medical advice or attack personal beliefs. By focusing on providing interesting content with a captivating style and utilizing social media tools, nutrition writers can reach more readers while building their reputation.
Daniel M is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.