The Pros and Cons of Outsourcing Content Creation
Nearly three-quarters of B2C and B2B content marketers say they plan to produce more content this year.
Considering millions of pieces of content are produced every day, that adds up to a lot of content that’s created, published, and distributed year in and year out.
With those kinds of numbers, it’s easy to see why a lot of content marketers struggle with producing enough content for their clients—and not just any content, but high-quality, targeted content that’s poised to drive conversions and increase ROI.
What’s the answer? I have one word for you (and no, it’s not “plastics”): Outsourcing.
Outsourcing content creation lets marketers and businesses produce great content without overextending their own resources, but there are other benefits too:
- New writers mean new ideas: Whether you’re an agency or a business owner, it’s all too easy to get into a predictable rut when it comes to marketing tactics and content ideas. When you hire writers from outside your own agency or department, you have access to lots of novel ideas and perspectives that can breathe new life into your content and other aspects of your marketing plan. In fact, this is one of the major benefits of outsourcing content creation.
- Free time to explore and create: Outsourcing at least some of your content creation needs lets you free up some time to explore new marketing ideas or distribution channels, revisit and maybe update your audience data or customer personas, or scrap your entire content marketing strategy and start from scratch. That means instead of getting mired in the same-old, same-old marketing tactics that spell stagnation for lots of SMBs, you can remain innovative and responsive to emerging trends and focus more time on growing your audience, your authority and your brand. And while all that work is going on behind the scenes, your content will continue to be produced so you never miss a beat and your loyal followers are none the wiser.
- Added perks, bells and whistles: Working with a full-service content creation company like WriterAccess also means you have access to content strategists with the skills to help you hone your own marketing plan or create an entirely new one from scratch. Plus, the account managers are skilled in helping agencies and businesses identify and refine their content needs for more customer-focused deliverables and improved ROI.
Those are a few of the top benefits of outsourcing content creation.
Now for a couple of potential disadvantages.
- You may lose some agility: When a time-sensitive event occurs that affects your business or industry, having an in-house content team means you can turn around content with lightning speed. Likewise, if an event requires local on-the-scene coverage, an in-house team offers obvious advantages. But by outsourcing some of your content creation needs and handling more emergent needs with in-house staff lets you capitalize on the advantages of each – kind of like having your cake and eating it too.
- It can take some time to find the best writers for your needs: And even more time getting them up to speed. Of course, at WriterAccess, we make it easy to find just the right writers with our responsive search features, casting calls and Match Me Up option that turns the search over to one of our account managers so you don’t have to lift a finger. And because WriterAccess has — literally — thousands of writers, there’s an excellent chance you’ll find plenty of candidates for your needs, candidates who can “get up to speed” pretty quickly.
Today, content marketing success depends on the ability to create vast amounts of high-quality content on a consistent basis. If you’re feeling overwhelmed by your marketing objectives and obligations, WriterAccess can help.
Take the tour then reach out to a customer support specialist and find out how to start creating more content in less time, without sacrificing style or quality.
Karen Z is a freelancer at WriterAccess who creates engaging content for clients and us!