Does your business tend to source its content from out-of-house freelancers?
If so, perhaps you’re wondering if you should hire them for longterm positions. Here are some of the pros and cons you may encounter when employing freelance writers.
Pro: A Writer who Understands Your Industry
Employing freelance writers who possess knowledge of your industry ensures that your company’s content will be accurate, and therefore valuable.
Pro: High-Quality Content Writing
Working consistently with the same freelancers will give them a strong grasp of your brand, goals, and content needs, allowing them to deliver the quality of writing that you expect. You’ll also see a reduced turnaround time as they become more familiar with your business.
Pro: Content Writers With Frequent Availability
In an ideal world, your favorite writer will be able to handle all your content needs; if there’s a problem with their availability, you may consider adding additional writers to your team.
Con: Recruiting New Writers
Onboarding content writers who aren’t familiar with your brand can be a difficult process. Create an in-house style guide to get new writers off to a strong start and ease any headaches during the transition.
Con: Juggling Schedules
Is your favorite writer across the continent, making communicating between time zones a pain? Are your freelancer’s skills in high demand, making his or her availability scarce? Juggling schedules can be stressful, especially if you have a project with a set deadline. The solution? Add more writers to your team!
Ultimately, the job of a freelance writer is to add value to your content while making your life easier. That’s why we created the WriterAccess Mobile App; the app makes it simple to find content writers for your business and connect with them on-the-go. Download it now to transform your business into a content marketing machine!
About the author
A successful freelancer for over 10 years, Lindsey D has demonstrated experience with technology, information retrieval, usability and user experience, social media, cloud computing, and small business needs.