Press releases are just straight facts, right? Wrong! When you use press release writing services, you’ll find that subtle persuasion through word choice, phrasing and writing order helps create subtle marketing messages in your company’s press releases. Here’s why hiring a press release writer helps improve your marketing and your bottom line:
There is nothing as embarrassing as a typo or mistake in a press release. Sure, there are retractions and corrections that can be made, but they’re in Section C, page 28 under the speeding ticket grandma got. Above and beyond good grammar and spelling, a well-written press release helps build your organization’s professionalism and credibility.
Helps Build Links
By including particular keywords in the press release, your organization will start being associated with those keywords and it will start ranking higher in search engine results. But how do you know which keywords to use? Which ones are trending and which ones are fading fast? A good press release writer knows enough about search engine optimization to select the right keywords for your press release.
Increases Brand Awareness
If an editor at a newspaper is getting ready to assign a story discussing a particular service and your company was the first one that came to mind for an interview or quote, would the opportunity to create free publicity through that story interest you? You bet it would! By issuing regular press releases, your organization’s name will be one of the first ones editors will think of, because they’ve seen your information come across their desk before and associate you and your organization with quality, professional work.
Create a News Story
Maybe your company has just finished a charitable effort helping raise funds at a local children’s home. But do you know how to make that information into a captivating and engaging news story that will make people want to check out your website or buy your products? A good press release writer creates a story out of your information to keep people interested in finding out more about your organization and its products and services.
Whether it’s because your website was specifically mentioned or the interest that was generated through the press release, a good press release drives more traffic to your website. Because the new visitors to your site already know something about your new product, service or concept, the time and the ratio to turn a hit into a lead or sale is drastically reduced. What’s more, press release writing services know how putting the appropriate images into your press releases that 73% of reporters want to see.
Now that you have an idea of the difference well-written press releases can make for your marketing strategy and bottom line, why not take a look at some of the options available in press release writing services? It will not only save you money, it can gain you some in the long run.
Cathleen V is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.