Need Creative Content? Tack Down the Details With Your Copywriter
You have a vision of something spectacularly creative—a piece of flash fiction for the classroom, a funky poem for your business blog, or a comical eBook relative to your profession. Luckily, creative writers are available on WriterAccess to help you inject that spark you can’t seem to generate all on your own. Perhaps, Anaïs Nin said it best when she said:
“The role of a writer is not to say what we all can say, but what we are unable to say. “
But how do you transmit what you have in mind across the internet and into the mind of the talented writer you hire to say what needs to be said? It’s not as tough as you think! Here’s a list of tips to help you out when partnering with a creative writer to bring your ideas to fruition in the most precise way possible.
First and Foremost, Find the Best Possible Writer Match
WriterAccess has over 18,000 writers waiting to tackle pretty much any type of project, but the key to getting precisely what you want is to look for a writer who is skilled in your particular industry. From pets and pests to big business and building codes, every industry is well covered. If you’re in need of a cool new creative piece, try narrowing down your search for the right writer by choosing one who is familiar with your business industry and also has creative writing listed as one of their fields of expertise. Yes, they do exist, and these are the perfect talented agents to help you with your project.
Once you have found a list of qualified candidates to help, get a little more personal with those you select by reaching out to them through our easy messaging platform. Sometimes, all it takes to decide if you like the way a writer communicates is a few basic lines of written interaction. If you prefer to have the writers come to you instead, you can also use the casting call feature to post an outline of your project. Those writers who are interested will apply to the casting call and include a short introduction. They will even give you samples if you ask. From here, you can further communicate with writers that pique your interests, check out their profiles and read their samples, or go ahead and assign the order for your creative piece.
Show the Writer the Personality You Want to Convey
Once you have narrowed down your choices and have the best candidate for the job at hand, fill your writer in on the personality you want to convey in your creatively written piece. Open up, talk to them, get to know them, but most importantly let them see who you are, what it is you have in mind, and what you want to achieve with your written piece.
The more openly you communicate with your chosen writer, the easier it will be to get a feel for your personality and inject some of that into what they create on your behalf. If it is not necessarily your personal personality you want to reflect, dig out a few reference links online or upload some samples to provide a general idea of what it is you are going for personality wise.
Give a Detailed Brief of What You Want the Creative Piece to be When it is Finished
Some questions to consider answering in your initial communications include:
- What tone should the piece be? Do you want something humorous, quirky, sincere, or emotionally provoking, for example?
- Who will be the audience for the piece? What age group, type of professionals, level of education, etc.
- Does the piece need to convey a certain message? Do you want readers to step away with a new perspective about your company, brand, or maybe life in general?
- What is the intended purpose of the piece? Are you needing something sheerly for entertainment purposes? Is this a fun way to build rapport with blog readers/employees/clients/partners?
- Do you have specific ideas that must be included? Character ideas, plot lines, themes, twists, slogan integrations, etc.
WriterAccess writers are some pretty amazing individuals, no doubt, but remember, they don’t have extrasensory perception. To make sure your finished creative piece aligns with the general outline you have rolling around in your mind, you have to be willing to give as much detail as possible right up front.
Collaborating with a good creative writer when your own creative flow is a little short-winded is an excellent way to get the content you need completed effectively. If you’re ready to get started with your shiny new creative piece, reach out to our Talent Management team for help–and be sure to ask them about the content strategy products like buyer personas that help your writers on their path to success.
Sheena H has more than ten years of professional writing experience and during this time has gained the trust of her clients. She holds a degree in Psychology, with a minor in Family and Consumer Sciences, and has been recognized for her writing in various publications. Additionally, Sheena has a strong background in consumer marketing, having held positions in online retail, big business, and even her own small business marketing firm. She is dedicated to helping her clients obtain content that is interesting and informative with a creative spin, which means her works stand out above the rest.