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My Top 12 Sessions at B2B Forum 2016

Ginna HallB2B Forum is this week (yay!) and after setting up our booth tomorrow, I plan to hunker down for some serious learning.

The problem is there are so many great speakers! It’s enough to make me feel like the proverbial kid in the candy store. Yes, cliched but true. How to choose? I thought about both what I want to learn and how I can help our clients.

We’ve just added Content Strategists as a talent type, so I decided to focus on sessions that could shed some light on the process of planning, creating, optimizing, distributing and measuring the effectiveness of content.

Here are the twelve talks I would attend if there were two of me. Until we get our teleporters, I’ll do the best I can to fit in as much as possible. I hope you can join me there!

Meet us at B2B Forum!








Wednesday 8:30am – 9:15am
Opening General Session Keynote: Ann Handley
The one and only Handley is sure to wow in her opening remarks.

Wednesday 10:45AM – 11:45AM
Janet Driscoll-Miller
What You Don’t Know About SEO Ranking Factors CAN Hurt You: The Most Important SEO Ranking Factors Today In B2B
This session will cover the most important SEO ranking factors today—a moving target we all need to keep tabs on.

Wednesday 10:45AM – 11:45AM
Michael Brenner
Content Marketing Strategy For Any Size Budget
I saw Brenner speak at Forward 2016 and he offers a great mix of “why” and “how” to find the resources to execute a successful content marketing strategy.

Wednesday 1:30PM – 2:30PM
Matthew Grant
Are You A Marketer Or A Mind-Reader? How To Know What Your B2B Buyer Is Really Thinking
It’s more important than ever to know what your buyers want, and where they want to find it. Plus Matt Grant is a FOW (Friend of WriterAccess).

Wednesday 3:00PM – 4:00PM
Ardath Albee
How To Scale B2B Content Marketing To Drive Downstream Revenues
Marketers who find themselves consistently challenged to produce more content (as in all of us) will find the answers they’re longing for in this session.

Wednesday 3:00PM – 4:00PM
Andy Crestodina
Advanced Analytics & Optimization: How Writers Can Use Data To Research And Rank
I tend to take a minimalist approach to data, but every content marketer’s got to make sure search engines and readers can find your amazing content. Plus Crestodina’s keynote wowed at CMWorld.

Wednesday 4:15PM – 5:15PM
A New Content Marketing Approach: Marketing As A Profit Center
Joe Pulizzi
No one should miss seeing Mr. Content Marketing speak in person.

Thursday 10:00AM – 11:00AM
Scott Monty
The Broken Promise Of Digital: Making The Customer The Center Of What We Do
I’ve been thinking a lot about the customer journey and how we can help our clients resolve their pain points. This session is all about building deeper relationships with customers.

Thursday 11:15AM – 12:15PM
Heidi Cohen
Teach Me How! Not One And Done: How To Turn A Single Marketing Asset Into Content That Keeps On Giving … And Giving … And Giving
I’ve been a fan of Heidi Cohen’s Actionable Marketing Guide for a long time and this is a super smart strategy I want to learn more about.

Thursday 2:00PM – 3:00PM
Mathew Sweezey
Smarter Content Distribution: Three Ways To Systematically Rise Above The Noise
I’m looking forward to hearing one of this year’s Content Marketing Conference speakers bring it with tips for content distribution and amplification.

Thursday 3:15PM – 4:15PM
Chris Moody
How To Be Insanely Effective When You Don’t Have Enough Resources, Budget, Or Time: Lessons From The Trenches
How can I resist a session that says, “Join us for what promises to be one of the most entertaining and informative sessions in the history of sessions with extremely long titles”?

Friday 8:45AM – 9:45AM
Jay Acunzo
Unthinkable: Content Creativity For The Hopelessly Uncreative (Yes You Can!)
Another great session from a speaker who killed at CMWorld promises to help us rethink our ability to create high-quality, high-quantity original work during a fast-paced (and hilarious!) session.

Stop by the WriterAccess booth #412. Say hi and let me know which sessions you’ll attend!


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