There are many individual pages that come together to form a full website. Blog posts, home pages and service descriptions are very important, of course. However, there is one page that gives customers and visitors a personal connection with you and your staff—the “bio” page.
This page is more important than you may think, and not something that you should glaze over or ignore. You can either take pains to do it yourself or hire writers to create or adjust these pages. By doing this, you will build a personal connection between staff and visitor. Do not ignore the bio another day; keep these bio writing tips in mind and create content that wows.
- Be Consistent – If one of your bios is written in first person (ie, using I, we, us) then they all should be. Bios are generally written in either first or third person and either is perfectly acceptable—as long as you are consistent from one page to another.
- Don’t Be Afraid to Brag- Writing content that makes you sparkle is one reason that it may pay to hire writers to create a bio. It is very hard to write about yourself as it may feel like you are bragging. As long as you’re telling the truth, there’s nothing to worry about as far as this is concerned! You want to impress those who take the time to read about you.
- Offer Further Connections – If you have a personal blog, public social media page or other online page, offer a link to this in your bio. This can show a more personal side and allow visitors to connect further—if this is something that you desire, of course.
- SEO? – Believe it or not, a bio page is a great page to optimize for the search engines. It should be easy to include industry-specific keywords within the text on these pages. Don’t go crazy, but you can accomplish quite a bit of optimization on a simple biography page.
- A Picture is Worth 1000 Words – Don’t forget a picture! While many of us don’t like having a picture taken, a professional photo is a great addition to the bio page. Choose your pose carefully and smile for the camera!
A page detailing information about you and your staff is often one of the shortest, simplest pages on your website. However, if you check your analytics, you’ll find it is accessed more often than you may think. Take advantage of this page and get the most out of it that you possibly can. Creating a great bio is not as hard as it may seem and it is something that will pay off well now and in the future.
Tracy S is a freelance writer and blogger who is writing her first book. When she’s not glued to the keyboard she has her eyes glued to a sci-fi book, her mind glued on her pool game or has glue on her hands while working on a home improvement project.