MarTech and the Internet Minute
The internet is a pretty busy place. With 4.1 billion internet users worldwide as of July 2018, you can rest assured that there is plenty going on – and plenty of fantastic marketing opportunities. When wielded correctly, content marketing can make the most of your internet minutes and it’s a great, cost effective way to reach new prospects and engage existing customers. After all, cost-wise it beats traditional marketing, hands down, with a whopping 62% price drop while getting you three times more leads. So, when you marry martech and content marketing you have a near perfect marketing machine that will save you money and get you leads. Are you up for the challenge?
Let’s start by taking a look at a few internet minutes.
187 million emails sent by individuals and businesses
If you aren’t automating at least a portion of your email campaigns then you’re missing out. Services like MailChimp can send your newsletters, sales notices, and other important messages. Constant Contact and similar services allow you to automate your campaign to follow up abandoned carts, inquiries, and other actions from your website. All you have to do is create killer content, set up your campaign, and the service will do the rest.
18 million text messages are sent and viewed
SMS text messaging has become a very popular marketing tool for many businesses. It is a quick way to reach customers and is often considered to be less invasive than email. You can send updates, promotions, notifications, and discounts, target your audience, and schedule when the messages will be sent. Find a clever content creator to craft your message in just a few characters and you’re golden. All you have to do is set up your campaign and let the automation service do the rest.
973,000 people log in to Facebook
Facebook is a community focused social media platform that is very relationship centric. Many businesses use the site to provide customer service, attract prospective customers, and engage their followers with great content that leads back to their company website. Automating your Facebook posting can save a great deal of time while allowing you to maintain your inertia. Using sites like Hootsuite let you schedule several posts at once on the days and times you select.
4.3 million videos are viewed
When it comes to digital marketing, you can’t get much hotter than video. Many people don’t realize that video is content too and adding it to your marketing toolbox will definitely boost your traffic and conversions – if it’s done right. In fact, 85% of people who watched a product video were more likely to make a purchase. Creating a video script is a highly specialized skill. There are only around 130 words spoken in a minute and you usually have a considerable amount of information to put in there. Start with a hook, keep your message focused, and include a compelling call to action.
25,000 Messenger users send GIFs
In any given internet minute there are 25,000 GIFs sent via messenger, the instant messaging application on Facebook. While it has long been used for communication between friends, Facebook has automated many aspects of Messenger and savvy businesses are taking full advantage of it. You can set up scheduled messages and create automated responses when someone visits your company page or send a message from your company page. You can really tap into this and use it to encourage engagement, even direct visitors to your website. You can also add a button that will take your visitors directly to a specific product on your website.
375,000 apps are downloaded from Google Play and the AppStore
Applications, or apps, are one of the first things you think of when you think of martech. There are so many different ways you can use an app for your business. Create a rewards program, a membership program with special deals, or a shopping assistant app that allows users to scan products and view reviews, specifications, price check, and more. When it comes to apps for your business, the sky’s the limit. Just develop something relevant to your customers and is of value to them.
481,000 Tweets sent by users
Twitter is the home of the micro-message with the traditional 140-character limit. However, in certain parts of the world, the U.S. included, that count is now 280 characters. In addition to your message, you can attach video, infographics, and photos along with your message – and we can’t forget the hashtags that the site made famous. Social media automation sites like Hootsuite can be used to schedule your tweets and reach your followers. Some major companies are even using Twitter as a customer service tool to interact with customers and even resolving issues.
174,000 people scroll Instagram
Instagram is one of the hottest social media properties for businesses right now. Early on many companies wrote the photo sharing platform off because you could not include links in posts, but a few pioneers soon discovered that didn’t matter. Advertising on Instagram is now a thing. They simply include a link to their website in their profile and create great posts to the delight of their followers. The sales keep rolling in. With 1 billion active users monthly and 500 million active users daily, Instagram presents an outstanding digital marketing opportunity.
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If you need content for your company’s internet minutes, we can help. Reach out to one of our stellar representatives and let us help you get the content you need for your business.
Stephanie M is a writer living in East Central, Alabama, but she didn’t always lead such a peaceful, carefree life. A few years ago she made a daring escape from the “cube farm” at a Federal Agency in Washington, D.C. (after eight very long years) where she worked. as an analyst focusing on disaster response, technical writing, program management, and FOIA.