A successful business puts a lot of time and effort into appearing attractive to the customer – high tech web sites dazzle with flash files, professional photography, and even entertaining videos. While these components are important to the face of a business, without meaningful content the customer walks away without being educated on your products and services. Properly communicating the benefits that your business offers to customers may be as simple as looking to a ghostwriter for hire to develop your “voice.” A well trained writer will be able to take your thoughts and ideas and transform them into solid copy that will support you in both customer enticement and search engine results.
Insurance You Can Read
Digital creations such as online shopping frameworks and product photos engage customers visually, but fail to truly communicate the message behind your business. When you use content to open up a conversation with your customers, you can ensure that your images truly communicate what you want them to, rather than hoping the customer “gets” what you’re trying to provide. The touch of an expert writer is a kind of insurance against misinterpretation that could later cause unsatisfied customers or even loss of revenue. Chances are, you already buy insurance to safeguard business resources like your storefront, warehouse, vehicles—even employees. Content acts as a sales version of insurance, strengthening your message and keeping it from being misinterpreted during the journey from your business’s mouth to the customer’s ears.
Shaping the Path
Even customers that are truly motivated to purchase still need guidance. If you fail to partner with a ghostwriter for hire, even those customers that already have a wallet out are given a chance to wander to one of your competitors. A copywriter essentially provides those customers with a set of instructions on how to get their money sent to you in exchange for your goods or services. This includes outlining the benefits of upsell items like maintenance kits, accessories, and customized options. There may be items in your inventory that are languishing in sales, but a few well crafted paragraphs will convince browsers that these are must-have products, even if they realistically aren’t.
Are You Undercover?
In the absence of a physical storefront, content acts like a large sign on the side of a highway—a highway named Google. With content geared towards keywords, you will lure customers that already know what they want, but not where to find it. Even if your competitors have more stock or better prices, high search engine placement through targeted content can elevate your business beyond these obstacles to overtake them. The minimal cost of a professional copywriter is far less financial effort than adding to your stock or reducing profits to keep up with your competitors. After all, in online business, everything essentially comes down to who has the louder digital “voice.”
If a recent visual renovation isn’t providing the uptick in sales you were hoping for, it’s time to look to your content. Clear your throat and start talking to your customers by hiring a ghostwriter today.
Delany M is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
