One of the challenges of content marketing is sharing all of the attributes that your product or service offers. You need to catch the customer’s attention in a way that is meaningful, memorable, and engaging. Humor allows you to shine a light on what you do best without resorting to bragging, which has its place mind you but lacks a certain subtlety and, even more problematically, charm.
This is one of the many reasons that you don’t allow your mother to write your Tinder profile. Of course, to be fair, your mom didn’t seek your counsel when she set her own Tinder account.
Use Your Platform
You believe in the efficacy of the product or service that your company offers. It is your duty, honor, and responsibility to tell the world about it. You have many assets that will help you in the challenge of sharing your good news.
You have access to a perceptive and media-literate audience. There are more platforms for evangelicals to shout out about your story. And if you could only help people to discover what you’re presenting, then it will make their lives better, their smiles brighter, and set their minds at ease. So let’s explore the best way to share your message with fanboys and fangirls.
Go Ahead, Grab It!
On average, an individual is hit on (so to speak) by up to 5,000 ads a day. That is a lot to think about. Then consider the fact that peoples’ attention is pulled by myriad petty distractions, such as career, interpersonal relationships, politics, and other minutiae. As if that weren’t enough, an Instagram account isn’t going to update itself, and there’s a great sale on shoes right now.
Yes, it can be daunting to get folks to pay the attention that they should be paying to the essential things. Vital matters, such as your content marketing presentation, which without the proper care can get lost in the sheer inundation of facts, faces, and specs out there. One way to pull focus and to stand out from the crowd is to do something special: tell the truth.
According to the online dictionary (and you can trust it, because it’s on the internet!), content marketing is a form of marketing that involves the creation and sharing of material such as videos, blogs, and social media posts that while not explicitly promoting a brand is meant to stimulate interest in its products or services.
Content marketing unites the words marketing, which utilizes media, and content, which is a rich vein of ideas, experiences, language, and images. To go old school, media is the envelope, content is the message. Humor makes a sensational slingshot to catapult your presentation to evangelicals, guiding your message to where you need it to go.
You can’t humblebrag. Well, you can, but you shouldn’t. Humblebragging can come back and bite you on the butt. This is because evangelicals, well-intentioned as they may be, may not know the correct words to your call-and-response. They are not like your friends and family who have been properly trained to answer the liturgy by emphatically stating that “Sure, plaid works for you!” “She’s probably busy with work…” “That committee/publication/officer is a fool to treat you like that!”
If you humblebrag to customers and potential customers, then they may just shrug their shoulders, agree with you, and go on with their day, not knowing that they should be taking the time to argue with you. Absent-minded assent by fanboys and girls when working a humblebrag is not a good look.
Tell the truth about what you have in a way that magnetically draws people to you. Tell it with humor, because humor is based on honesty. As Mark Twain opined, “Humor is the good natured side of a truth.” Go to any club, honky-tonk, speakeasy, or bar at 1:00 a.m. and you will hear people use half-truths in political analysis, superficiality in cultural events assessments, and exaggerations in pick-up lines. Sure, that’s me talking, but I’ve noticed that I’m not the only one and that other people are also dealing in prevarications with alarming alacrity.
However, in wit, only the truth will work because humor is built on fact. It is the bedrock on which it stands. Humor, whether situational, observational, topical, or satirical is established on the chasm between the platonic ideal and human reality. It’s only funny when it states the facts.
Mordechai Gordon, in Humor, Laughter and Human Flourishing: A Philosophical Exploration of the Laughing Animal, states that we add “humor to other ways of knowing and understanding and show that it provides us with unique insights about human existence.”
Gordon brings in the headliners of modern philosophy funny men to prove this point. Kant and Schopenhauer believed humor could tighten the loopholes in faulty logic, overcoming the limitations of what we call stinkin’ thinkin’; Nietzsche played with the idea that humor and laughter helped people cope with their problems and satire unraveled the stranglehold of tradition; and Russell lauded laughter as a means to illuminate new ways of navigating of the world.
Using humor in your presentation makes your message authentic. The truth is woven into the fabric of the funny. Humor builds trust because you are saying to your listener, Hey there: we share a common language of ideas, ideals, and values. And most importantly: when you tell the truth you can always remember what you said, and that’s really vital if anyone asks you to repeat it!
For articles, blog posts, marketing material, reviews, and product descriptions that excite the reader’s interest by using clear, concise language and incorporating research and expert resources, London R helps you to present your best media presence to the world. It is a busy Web out there; stand out with the excellence of your content. Client satisfaction is her number one priority, and she is committed to successfully communicating your message by informing, educating, and entertaining the reader.