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How to Use Keywords in Content Marketing


Keywords are one of the buzzwords in the online content world. However, most people do not really understand how keywords are used. The best way to think of keywords when writing web content is to substitute the phrase “search term” in any sentence that contains “keywords.” Since Google is now personalizing search results for customers, achieving a first-page rank for your keywords on the search engine is no longer an exact science. Google’s SERPs now change due to a person’s preferences, previous search history, and locale.

Importance of Keywords

However, it is still important to understand the purpose of keywords in content. Keywords that you include in your content should match the query that your customers enter when searching for your products. Adding those keywords should not be a problem, since you are already writing on a topic related to your company. Just use the words naturally in a sentence. Another keyword practice is to include related keywords in your content to broaden the chance that you will be found in search.

Keywords are not only important in written content. They are also used in search for images, videos, infographics and anything that is searched for online:

YouTube SEO

YouTube has several places where a keyword can be used to make a video more searchable. Some of these locations are obvious; keywords should be present in the title, URL, and the description of a video. However, there are other keyword strategies that give videos a better chance of being found through SEO.


Tags or meta-tags are a good place to put your keywords. Tags are used on YouTube search to determine relevancy to query. They are also used to determine related videos on the right hand column of each video page. If you are not sure what tags to use, you can take a look at other videos in your category to see what competitors use as tags.


You can create playlists with keyword-rich titles and descriptions that will tie related videos together and give your videos a better chance of showing up together.

Annotations, Captions, Transcripts

Video technology and YouTube allow you to place annotations, and captions, and attach transcripts, onto a video. These are also good places to include your keywords. A transcript especially provides the written content of the video for both YouTube and Google to find.


You can optimize your profile for SEO by inserting keywords on the main landing page for your channel. In the “About” section, use a keyword-rich description of your channel. On the same page, there is an additional text area that you can use to describe your business using keywords.

Channel Tags

There is also room for you to add tags for your channel page. You can use this space for keywords for the entire channel with an effort to match them to your playlist keywords. Consistency in your keyword strategy for all of the items on your channel will give your channel a bigger SEO boost.

Paula A has a mind that is often taken off in flights of fantasy, imagining traveling in mystical worlds and meeting creatures of brilliant imagination.

Guest Author

By WriterAccess

Freelancer Paula A

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