Having the right tools for the job is what gets the job done right. And nowhere is this more evident than with content marketing. While you can certainly generate content with nothing more than creativity and a keyboard, having a ready-made content marketing toolkit at your disposal can really make that content soar.
WriterAccess subscribers and free trial users will find a powerful slate of tools built right into the WriterAccess platform. Here’s an overview of the platform’s exclusive integrations and AI-powered tools designed to streamline your workflow and turbo-charge your content.
Find the Hottest Topics: BuzzSumo
Before you can connect with your audience, you need to choose topics that actually interest them. You can find those topics with ease using the award-winning BuzzSumo tool.
The platform features a specialized version of BuzzSumo that lets you submit a keyword to find:
- Popular topics
- Top influencers
- Trending content
Filter the results to pinpoint the perfect ideas relevant to your brand. Then quickly transform the ideas into orders.You’ll find the BuzzSumo option under the Platform Tools section of your account.
Generate Ideas: Topic Finder Tool
WriterAccess also has a separate Topic Finder tool that helps you find topics based on keyword traffic volume. Simply type in a phrase related to your industry, and you’ll be treated to results that include:
- Relevant keywords
- Search volume
- Cost-per-click prices
This overview lets you determine the most beneficial keywords to use and topics to cover for your brand.
Check Readability Level: Language Grader
The Language Grader tool uses three different scores to ensure your text achieves the ideal readability level for your audience. These scores are:
- Flesch-Kincaid Reading Ease: Ranges from 0 to 100, with 100 being the easiest to read.
- Flesch-Kincaid Grade Level: Ranges from 1 to 18, reflecting the grade level of difficulty.
- Gunning Fog Index: Ranges from around 5 to 17+, with the score reflecting a number about one point higher than the corresponding grade level.
Once submitted by the writer, each order is automatically graded. You’ll find the scores listed on the order form. You can request the reading level you prefer when placing your order to ensure your writer hits the desired mark.
You can also access a stand-alone Language Grader under the Platform Tools section of your account. Paste and submit at least 200 words of text to get the content’s readability scores.
Understand Your Audience: Buyer Persona Builder
Make sure you and your writer understand your target audience with the platform’s Buyer Persona Builder. This tool walks you through creating a compelling, data-driven persona with an easy-to-use form.
Simply fill in the fields or check the boxes to create an ideal customer profile that includes:
- Name, image, and job title
- Why they need what you offer
- Behaviors and influencers
- Target writing style, tone, format, and knowledge level
- Content readability level and objective
You’ll find the buyer persona builder under the Streamline Workflow section of your account, in the Asset Library. You can create and save as many personas as you need. Once saved, you can easily add them to any order you place, right from the order form.
If you have multiple personas on WriterAccess, you can use our tools to track how many pieces you’ve created for each one. This helps you ensure you’re reaching each audience with the right kind of content.
Find the Perfect Writer: AI-Powered Style Search
The AI-Powered Style Search uses artificial intelligence to match you up with writers whose style matches what you’re looking for. Simply drop in a sample of text written in a style you love. You’ll get a lineup of recommended writers within seconds.
Review their profiles and pick the one that has what you need for your project. This takes the guesswork out of hiring a writer, helping you deliver a consistent experience to your audience.
The AI Search option is located under the “Find Talent” section of your account. It can also be accessed through a link in the footer area of the WriterAccess website, under the “For Customers” heading.
Refine Your Timing: Customer Journey Maps
Customer journey maps outline the stages a person goes through from the moment they discover your brand to becoming a loyal customer and fan. Mapping out this journey helps you deliver the right message at the right time.
Creating content for the different stages of the customer journey starts by considering what your audience is thinking, feeling, and needs to hear during each stage.
You’ll find the customer journey map builder under the Streamline Workflow section of your account, in the Asset Library. Create a journey map for each stage of the journey, then attach it to your content orders to help guide the writer.
Additional platform tools help you track how much content you’ve created for each stage to make sure you have the entire journey covered.
Add Compelling Visuals: Image Libraries
Humans process images 60,000 times faster than text. Quality images, or lack thereof, can also make or break the first impression of your site, page, or post.
Adding eye-catching images to your content is a snap with the image library options on the WriterAccess platform. We’ve partnered with StoryBlocks, Shutterstock, and Getty to put high-quality images right at your fingertips.
Storyblocks images are free, while Shutterstock and Getty images are available through the platform at a discounted price.
You’ll find the Image options under the Place Orders section of your account. This is where you can find images on your own to download and use on any content you wish. If you’d rather have the writer find images for you, simply communicate your request on the order form when placing your order.
Ensure Originality: Copyscape
Original content is the name of the game in content marketing. Plagiarism is never acceptable, and duplicate content can work against your rankings and overall brand.
Every order submitted through the WriterAccess platform is automatically run through the well-known originality checker of Copyscape. Copyscape scans the submitted content against the more than 600 million blogs and other online content to determine if any matches come up. If they do, you’ll be able to see if the matching text is excessive and needs fixing.
Streamline Agency Workflow: White Label Portal
Designed specifically for agencies, our White Label Portal makes it easy for you to work with multiple clients with ease. Your clients can access their content through a custom portal you set up on the WriterAccess platform.
Your clients can enter the portal to request revisions or approve their content—without even knowing they’re on a platform that isn’t your own.
You’ll find the White Label Portal option under the Streamline Workflow section of your account.
Additional Tools for an Additional Boost
Although we’ve outlined some of the top tools on the platform, there’s still a few more. They include:
- SpyFu SERP Tracking: Track your content performance and spy on competitors to gain insights and plan your next content marketing move.
- Surfer SEO: SurferSEO uses advanced AI to automatically perform a competitive analysis on your page-one competition. It reveals the ideal length, readability, and keyword selection to use to compete for page-one spots.
- MarketMuse: Use MarketMuse to further optimize content to get the best results.
- Publishing Integrations: Push your content directly from the WriterAccess platform to WordPress, Facebook, HubSpot, LinkedIn, or Twitter for publishing.
Get the Most Out of WriterAccess
To find out which these tools come with your current subscription, head over to your dashboard and click platform tools on the left-hand side. Most tools are included with the basic membership, although a few are exclusive for higher tiers. Making the most of the platform tools starts by knowing which are at your disposal. The second part is learning how to use them. Our Customer Help Center provides a slew of information, including:
- How-to guides
- Video tutorials
- Easy options for contacting us
You can learn more about the tools as well as every other aspect of the platform. With thousands of freelancers, dozens of tools, and hours of training available to subscribers, WriterAccess delivers the most important elements you need to make your content succeed. Contact us with any questions or comments, anytime!