As a small business owner, you may want to hire a copywriter to help construct web content, blog posts and promotional materials. However, when the keyword is small, budgeting is a big concern. Perhaps you think that hiring a professional writer is very expensive—and that it is difficult to find someone qualified. However, it is possible to benefit from the services of a copywriter, even if you are on a small budget, if you put some thought and care into the hiring process. Discover a few ways you can get the most for your money when you are working with a copywriter.
Know What You Want
If you do not know exactly what it is you want in terms of content, you are going to pay more than you mean to pay. Think about it: If you start working with a writer and expect him or her to come up with ideas, then create content, then you think of some more things you want added, then need him or her to revise it because you forgot something—you have created several assignments instead of just one. While you may be able to find a writer who will pitch ideas for you, this process is normally more expensive, and time consuming, too.
Put Down Your Own Ideas
One tip for those who are really looking to get the most for their money: It generally costs less to write the basic content yourself and then hire an editor to make changes than it does to hire a writer to work from scratch. Even if you do not think of yourself as a good writer, you can get the basics down and help make the process a little easier.
Hire a Copywriter the Right Way
Spend a little time reviewing applicants for your writing jobs. While it may take a bit more effort for you to spend time going through credentials, you can avoid being stuck with a pile of work you can’t use. If you are working with a content writing site, there may be a way to find writers that specialize in one particular niche—maybe even yours!
Determine Your Biggest Needs
When you are putting together your website or content marketing plan, think about what is actually the most important. You may want to hire someone to write your blog, for instance, because you know it gets many views. On the other hand, you know that your terms and conditions page hardly ever gets clicks, so perhaps you can get by with a do-it-yourself solution for that page.
Hiring a writer to help you write web content will make your page appear more professional–and it could possibly increase the visitors to your page and help you gain creditability in your industry. Don’t let the cost stop you from doing something that can be extremely beneficial to your bottom line. Look at all the options available to you and make great content happen!
Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.