In today’s busy digital marketplace, your website serves as your brand’s home base. If you want to grow your business and bring in new leads, you’ll have to learn how to get more traffic to your website. And not all traffic is good. If you want to optimize your time and maximize your budget, you’ll want to use strategies that focus on bringing in the kind of visitors that are likely to engage with your brand and buy from your business. Below, I’ll talk more about what good traffic is and how you can drive better traffic back to your site.
The Difference Between Bad and Good Website Traffic
All site traffic can benefit you in some respects, at least in the short-term. However, to bring in more targeted leads and promote increased engagement, you have to ensure you are targeting the right traffic. High-quality visitors are those who are more likely to follow through and either purchase your product or garner your service. In other words, good traffic will be more likely to convert a lead into a customer. Bad traffic is just a site visit without any subsequent action.
How to Get More Traffic to Your Website
Unfortunately, there is no set-it-and-forget-it method you can use to ensure you are consistently driving high-quality traffic to your site. The tips below aim to show you how to get more traffic to your website using tried and true tactics that many other brands have used with success.
1. Blog Consistently
Blogging is an important way to boost your search engine optimization (SEO) and bring more quality traffic to your website. Here are a few ways that you can improve your blog posts to drive more targeted traffic:
- Write about the topics your audience cares about most. While many businesses focus on writing content around high-volume SEO keywords, the key to bringing in more targeted traffic is writing about the topics that your prospects care about. Instead of getting to caught up in keywords, start your blog brainstorming by coming up with topics that your leads and customers care about most.
- Build backlinks from quality sites. A backlink is a hyperlink that brings someone to your blog post from another site. If you can earn backlinks from complementary industry influencers or businesses, you may be able to gain highly qualified traffic from their site. Google also uses backlinks to determine quality and relevancy. That means that getting high-quality backlinks back to your content may boost your search engine results page ranking.
- Use long-tail keywords to reach specific users. Everyone is concerned about SEO. While using relevant keywords is important, using long-tail keywords helps you bring in more qualified traffic. Long-tail keywords are longer, more specific keyword phrases that searchers will use to find specific content. These types of keyword phrases often bring more quality traffic to your site because they are used by those who are further along in their buyer’s journey.
2. Create Free Business Listings on Online Directories
Creating business listings in online directories helps you improve your reach online. You can easily create a free Google My Business listing. Data confirms that businesses with this type of listing experienced seven times as many visits when compared to those who either had an incomplete listing or had none at all. Keep in mind, your listing usually features your website link, which will help customers find your site. This is a free service, so why not use it?
Also, it’s a good idea to list your business with directories like the Better Business Bureau, Angie’s List, Yelp, LinkedIn and more. The idea is to get your business name on as many online directories as possible. Each one will list important information about your business and ideally include a website link.
3. Post on Social Media
Social media is an underrated tool for driving quality traffic back to your site. Every time you post a link to a blog post or website page on your social media channels, you have an opportunity to bring your fans and followers back to your site. Not to mention, engaging with leads on Facebook, LinkedIn, Twitter, Instagram, and Pinterest is a great way to build trust, which will eventually lead in more quality website traffic.
4. Don’t Forget Email
Email marketing is a great way to drive traffic back to your website. Many brands use monthly email newsletters to engage their customers and leads. By linking to great content that you have created or specific landing pages, you can drive reader traffic to your website and get them to engage there as well. You can also include relevant links back to landing pages and blog posts in your promotional emails. This gives users a place to get started on your website. By driving to targeted pages, you can help guide them on to the next step in their buyer’s journey.
Great Content: The Secret to Bringing More Quality Traffic to Your Site
Now that you know how to get more traffic to your website, it’s time to get started. For each of the tips I’ve provided below, you will need quality content. If you don’t have time to write blog posts, emails, or social media content on your own, you can get help from the expert freelancers at WriterAccess. We even have content strategists that can help you put together a strategy before you get started. To learn more about the platform and how it works, you can request a demo.
Brandie P. understands the importance of high-quality copywriting. She presents her clients in the best of light and is committed to communicating both factual and informative content. Her clients appreciate her attention to detail and her propensity to double check stats and make sure what she is writing is in fact absolutely true. As a result, clients can rest assured that the content Brandie creates is both beneficial to her clients and serves their purposes perfectly.