The trend for social media sites is astronomical and growing every second. People are glomming onto those who inspire and create waves with a vengeance. To earn a follower on your social media site is almost similar to a badge of honor–you reap what you sow.
What is a Social Media Influencer?
Depending on the site, whether it be Facebook, LinkedIn, Twitter, Instagram, and a host of other prominent (but perhaps less notable) social media accounts, the person or business who accumulates a mass amount of followers are considered influencers. These same people market themselves in such a way as to appeal to trends by remaining relevant within their message.
A social media influencer is keen to their audience and which marketing tactics work best to deliver their missive. The key is to know what you’re good at, understand the market you’re trying to engage, and unleash your storytelling wittiness that sends a jolt to people listening or reading. It’s a strategic puzzle to put together factual information that tugs on heart strings or makes your audience think.
To become an influencer, keep these pointers in mind:
- Research trends – Remaining one step ahead of competitors goes a long way in the marketing world. If you have a concept and you are well-versed in that arena, go for it! The more you stay on top of the pack with your words, images, and wit, the more your influential circle widens.
- Choose which platform works to your advantage – There are numerous social media sites that cater to different generations, and to be popular amongst your peers isn’t the only direction; you also have to broaden your notifications and intelligence to grasp more people wanting your persona.
- Timeliness – It isn’t so much what you’re posting and how politically correct–or incorrect–it may be, it’s documenting traffic through analysis that secures your place in the SEO ranks. Key words, key phrases, what time of day or week or month your message becomes available, these are the boosts that help your influencer standing.
The Marketing Conundrum
When a prominent business or startup decides they want a social media influencer on their team to drive up sales and consumerism, they look no further than statistics. Who’s doing what and when. Typically, a business has a clear cut direction on their target audience. If they hire a social media influencer to their team of highly skilled professionals, the business improved their marketing presence twofold.
The influencer’s primary goal is to increase sales, no matter the type of business. They have the savvy, the extroverted tendencies, and the quality to improve your bottom line by bringing in people to your website. How do they do this, you might ask yourself? Since marketing and advertising are the established protocols to send out your announcements, the social media influencer is front and center on your account page. They bring in the traffic with their followers.
A social media marketing campaign is strategic and planned. During the interview process of hiring an influencer, make certain that you’ve scoured their own social media accounts and pages for actual followers versus anything fake or overly embellished. A true social media person hired onto your team is one who genuinely understands the market their soliticing and what brands to communicate to for their bottom line.
It doesn’t have to be difficult. In fact, their collaborative efforts can motivate others on the team to up their game as well. SEO strategy gets a personal touch with proper influencer communication. That alone is something any business can benefit from when hiring a topnotch influencer.
The Time is Now
As we’re evolving into more automation and more social media presence by businesses and entrepreneurs, the marketplace can become saturated if the influencer on your team hasn’t done their homework. The time is now to be on the cutting edge of culture and prominence, especially where marketing is involved.
Relying solely on past performances and measures doesn’t do your business justice. The influencer has to be one step ahead in creating catchy phrases coupled with images that have strong eye appeal. A strong and outstanding social media presence can be the boon your marketing team needs.
Go for brilliance, go for unique, go for the gold. Hire a social media influencer and watch your returns jump into a category of business marketing beyond your wildest dreams!
Gerry Ellen A. has been writing professionally since 1995. Her achievements include being a columnist for a prominent magazine called elephant journal, authoring three published books available on Amazon, contributing content to numerous online publications, blogging for the healthcare industry, and freelancing for clients in digital marketing. As an expert copywriter, Gerry Ellen is proficient in white pages, email campaigns, press releases, blogs, all website content, templates, and client consultations.