Do you enjoy shows like Flip this House, Construction Intervention or even Bob the Builder? Have you always dreamed of working with heavy equipment? Maybe you love learning how to do small repairs around the home. If this sounds like you, you may wish to get started writing construction industry-related blog posts, press releases and articles.
While working as one of the freelance construction bloggers on industry topics takes many forms, you will tackle three main types of writing:
Blog Posts
Construction-related companies often use blog posts on the webpages to give visitors a glimpse into the business. Quite often, these posts are SEO optimized, which means you target certain keywords in your posts. These SEO blog posts help those construction-based websites rank higher in the search engines, bringing in more traffic. This makes you a very valuable part of the marketing team.
Press Releases
Another important marketing tool in the construction industry is the press release. You may be hired to write a press release about a new construction company, major construction project or even a new technique. Writing these press releases requires extensive research skills and the ability of a talented wordsmith to introduce this newsworthy topic to a broad audience.
Articles
Writing articles for the construction industry can mean something different every day. Sometimes these are marketing-related pieces that tell more about a construction company, but more often than not, these in-depth pieces aim to teach readers something about the industry. Sometimes they will be in the form of a top 10 list, while other times they may be a more traditional piece.
When you are working with construction pieces, it is important that you understand the industry. One of the better resources out there is the OSHA (Occupational Safety & Health Administration) website. Other resources vary depending on exactly the topic with which you are dealing, but you may find many links to other reputable sources from OSHA.
Construction writing is always a challenge. It is an incredibly broad topic. However, if you have the passion for the industry, you may find that joining the ranks of the freelance construction bloggers at WriterAccess is perfect for you.
Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
