Fueling Your Content Engine

Posted on March 4, 2013 by John C

Offering fresh content is the basic foundation for a successful website. Still, it is only one part of the overall picture. Creating new content alone isn’t enough. It should be original enough to entice people to visit your website to read it.

How can a website content service make your content offerings stand out from the crowd? It all starts with how your content is developed. Content works best when it offers something new and informative to the target audience. If the same old ideas are simply repackaged in an updated format, it will have a limited shelf life.

You can enhance your website content development by employing these methods to generate fresher ideas:

1. Tailor content to fit the client

Put your focus on creating content to fit the client’s needs. That is the number one rule of good content writing. It makes no sense to simply repackage information used multiple times on other websites. It needs to be unique to each individual client.

A content writer should discuss content plans with their client. This can help them get a better idea of their client’s needs and how the content fits into that overall strategy. Content should align with other elements in a client’s branding message. It should echo the same voice used by the client in all other communications. When content creates a consistent message, it makes it easier for the client to craft a stronger brand identity with their target audience.

2. Craft compelling stories

People are naturally drawn to content that relates to their life in some way. Creating content becomes much easier when you take time to consider the needs of your target audience. Put yourself in their shoes and view your content through their eyes. What are they thinking and feeling? What message do they want to see and hear?

Putting the focus on your target audience gives solid direction to the creation of website content. You can draw stories out of facts and research that relate to their individual lives in a more powerful way. When your audience can relate to the content you produce, it builds a bond of trust between writer and audience. It gives your content more authority and convinces them to keep returning to fulfill their content needs.

3. Answer the critical questions

Website content only works when it offers new information to the target audience. A content writer should always be looking for the most effective way to address questions within their content. Information needs to serve a useful purpose for your audience if you want them to care about your content. They need a reason to seek out your website instead of searching elsewhere for their content needs.

Content needs to deliver answers. Ideally, any person reading website content should come away feeling more informed and educated on the topic covered in the content. This will convince them to return to your website. If the audience understands your website is where they can get answers to their questions, it builds a relationship of trust between audience, client and content writer.

John C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.


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