Cracking the Website Content Code

Building a better website starts with creating original content that stands out like a new Ferrari on a packed highway during rush hour. Everyone wants to create a website that becomes a destination for swarms of online visitors. Realizing that goal starts with using the right tools to fashion the right content for your target audience.

So how do you make your website survive and thrive? Following these steps will help you become a leader in creating tons of original content that will leave your target audience hungry for more.

1. Hire Featured Writers

Asking a qualified freelance writer to produce content for you is a step in the right direction. Whether you turn to a website content writing service or hire an independent freelancer, turning content creation over to an expert is a smart move.

Chances are good you can find a writer who is a subject-matter expert within virtually every industry under the sun. If you want to operate a website promoting healthy eating, for example, who can provide better content than featured writers who are certified as nutritionists?

Featured expert writers lend an air of credibility to your website content. People will turn to you as a content source because they know they can get accurate and reliable information from your website.

2. Study the Competition

Sports teams rely on scouting reports to increase their odds of winning a game. They watch film on their opponents, note their strengths and weaknesses and then construct a game plan that incorporates that knowledge. Succeeding against your competition starts with observing what they do and how they do it.

If you want to create better website content, start by looking at how the leaders in your industry approach content creation. Do they incorporate visual media like graphics, videos and photos to get the point across? Do they engage their target audience through multiple communication channels like podcasts, blog posts and tweets? How often do they offer fresh content? What sort of information do they deliver in that content?

Doing your homework on successful competitors can help you fashion a content plan that will create your own blueprint for success.

3. Multiply Your Offerings

Getting the maximum number of eyeballs to a web page to view content makes all the difference in whether your website becomes a success story or a horror story. If you want to draw people to your content, you need to put it in a place where they can find it.

Putting content on multiple platforms and in multiple languages is the quickest and most effective solution to ensuring mass distribution. If you want to reach a wider audience, deliver content in a format that makes it simple for them to see it, read it and digest it.

Translating content into other languages opens the door to having more than simply an English-speaking audience or Spanish-speaking audience. It can truly allow your content to go global. Adapting content to mobile devices ranging from smart phones to tablets makes it much more accessible to people outside the home or office. The best content providers cast a wider net to reach wider target audiences.

John C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.


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