When you’re working on your content marketing plan, it can seem like the options available to you are overwhelming. Do you pay per click, hire someone to increase your followers, or hire a social media marketing team? Is Facebook, Google+, or Twitter more relevant to your company? How do you know that the growth you achieve through these means will turn into a better return on investment for your marketing dollars?
In today’s post, we’ll take a look at how to create natural, organic growth for your Twitter following. Using some basic techniques, tips and tools, you should see growth fairly quickly:
Don’t Limit Tweets to Business
Instead of talking about your yarn store’s 85th sale of the year, mention the awesome knitter that just broke the world record for stitches per minute, the amazing work you saw at the local art show, or how you’re teaching your niece how to crochet. People will watch for your tweets to find out what’s new and your sales will get their attention at the same time.
Create a Symphony of Tweets
Don’t limit your tweets to once a week because you don’t have the time or don’t want to overwhelm people. It’s far too easy for them to get lost in the shuffle that way! Post new tweets a bare minimum of once daily, though you should aim for several times a day for the best exposure. Use a reminder through a calendar or email program to remind you to stay on top of it.
Follow Your Competition’s Followers
How does social media growth happen? By adding followers! Where do you find followers? By seeing who is following your competition. With curiosity being human nature, the person you’re following will quite often check out your profile and decide to follow you too.
Link, Link, and Link Some More
Do you have links to your Twitter profile on your home page? What about on your contact page? Facebook? Google+? Is it in the signature line of your email? The easier you make it for people to find your profile, the more likely it is that they’ll find it and follow you.
Stop the Presses!
Press releases are the hot new ways to use an old technique to drive up your social media following and search engine ranking. By putting your Twitter profile link at the bottom of the press release, you’re guaranteeing that much more exposure.
If you’ve got a large conference or event coming up that you’re following, include a hashtag to that event when you tweet about it. It will help get you involved in conversations with other people who are following the event, broadening your reach.
Now that you’ve got a few ideas on how to increase your reach on Twitter, what are you waiting for? Start implementing these tips now and you’ll see a sharp rise in your Twitter following. Remember, in today’s market, social means success!
Cathleen V is a multi-talented writer with experience in various fields. She focuses on content, article, and blog writing for small business management, content optimization and marketing, arts businesses, crafts, agriculture, home improvement, food, nutrition, and natural health. She is a top 1% content writer out of over 22,000.