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Case Studies: How WriterAccess Helps Businesses and Agencies Win the War of Words on the Web

WriterAccess Creates Content for Agency and Agency Clients: MD Connect Case Study

MD Connect is a growing agency offering a full suite of interactive marketing solutions for physicians,
hospitals, clinical trials, medical device manufacturers, and digital marketers.

Like many growing agencies, MD Connect needed writers experienced in marketing to suggest topics and create content assets to engage prospects and keep them coming back for more. The agency also needed to scale up writing services for medically accurate, optimized content to accommodate a growing client base.

  • Customer Type: Agency
  • Industry: Digital Marketing
  • Customer Description: Agency servicing physicians and medical manufacturers
  • Project Type: Content for agency and agency clients
  • Writer Profile: 5 and 6-star writers with expertise in the medical industry

Solutions for MD Connect Clients

WriterAccess Managed Services set up 11 niche-specific teams, consisting of 31 vetted 5 Star and 6 Star writers, and created order templates.

The agency team was able to input keywords and upload orders in bulk. Writers quickly responded with topic suggestions and titles, and the API integrations with HubSpot and WordPress allowed them to export final content directly to each client’s site seamlessly.

More than 1,500 content assets have been delivered and approved to date, including blog posts and copy for landing pages.

Solutions for the MD Connect’s Blog

The WriterAccess Managed Services team went to work on the MD Connect blog with the goal of improving monthly traffic and leads.

Before WA, the agency’s site received 500 visitors a month and 10 to 15 leads. After one year of consistently publishing optimized content assets at the rate of three per week, the site now boasts 2,500 visitors each month and 25 to 30 leads.

MD Connect has acquired several new customers because of this content. In addition, the agency’s syndication network has grown and they’ve become a relevant thought leader in the industry

Results

“WriterAccess has had a huge impact on our corporate marketing strategy. We saw web traffic and leads increase and our partner channels increase based on the blog and the content we’ve been able to produce with WriterAccess.”

– Jonathan Catley, Sales and Marketing Manager

Agency Boosts Client Deliverables and Happiness with WriterAccess Content: Anonymous Case Study

Anonymous is a thriving agency offering web development services, SEO, brand development and interactive marketing solutions for businesses in cities nationwide.

The challenge was how to meet their clients’ growing needs for website content and search-engine-optimized copy in an efficient and cost-effective way.

  • Customer Type: Agency
  • Industry: Digital Marketing
  • Customer Description: Design, development and marketing agency
  • Project Type: Optimized copy for client websites
  • Writer Profile: 4 and 5-star writers digital marketing expertise

Solution

To meet their huge content publishing targets and delivery deadlines at scale, this agency turned to WriterAccess for an outsourced content creation solution. One of the primary goals was to create and deliver high-quality content customized for cities and/or seo keywords.

Our Pro for Agency onboarding program helped to setup the workflows, templates and bulk orders. And tools like our Creative Brief Wizard helped to get the answers they need from clients to create higher quality content.

Results

Within months, we delivered 700 high-quality content assets including web pages and blog posts powered by nineteen teams of expert writers. To date, we’ve delivered more than 3,000 assets to hundreds of customers.

By using WriterAccess, the agency was able to develop and deploy content marketing services in a faster, more streamlined and cost-effective way.

“If you are looking for a one-stop, cost-effective solution for your content needs do yourself a favor and sign up with WriterAccess. It’s easy to use and the support team is fabulous!”

– SEO Manager

Real Estate Business Looks to WriterAccess to Capture Organic Marketshare: Movoto Case Study

Movoto jumped into the real estate market in 2018, requiring a large volume of optimized content in a short period of time. One of our previous customers with experience using the WA platform took over the content marketing helm at Movoto, looking to us to deliver on goals.

  • Customer Type: Company
  • Industry: Real Estate
  • Customer Description: A well-funded player in the real estate marketplace aiming for rapid growth
  • Project Type: Scale content marketing and grow traffic
  • Writer Profile: 3 Star writers and 4-Star writers with local tips and insights

Solution

With a full-blown SEO plan ready to roll, Movoto selected our Managed Service solution to get going quickly and build a team of writers across the U.S. with local insights, tips and advice for home buyers in various cities.

We set up bulk order templates with rulesets and requirements, including keyword optimization with density limits as well as image research on select assets. To deliver on quality goals, all content was reviewed by a team of proofreaders to save time with approvals. API tools were additionally set up to publish approved content directly from WriterAccess to the Movoto portal.

Results

Within weeks, we hand-selected and screened hundreds of writers with the style, skill and expertise required for success. Within a few more weeks, we delivered 1,000+ assets to officially win the business.

Over a 4-month period, 6,500 assets rolled out that met or exceeded expectations, all published within hours of approval to keep the content flowing to readers and the search engines. The creation and publication of these content assets helped to deliver more than 200 million home views in 2018.

“The WriterAccess platform and support team helped us achieve our content marketing goals in remarkable ways. Special thanks to the support team at WriterAccess and hundreds of writers that helped us attract homeowners and compete in our marketplace.”

Head of SEO, Movoto

How We Helped This Agency With Super Expert Content: Calibrate Brands and Signals Defense Case Study

Calibrate Brands, LLC is a full service digital marketing agency servicing select clients in the US.

Signals Defense approached Calibrate to re-architect their sales, marketing and web platforms to grow the business, with a new content strategy leading the way to achieve “organic” marketing success.

  • Customer Type: Agency and Company
  • Industry: Defense
  • Customer Description: Expertise in Defense Industry Required
  • Project Type: Long Form Content with Super High Quality
  • Writer Profile: 6 Star Writer with Deep Industry Knowledge

Solution

Calibrate moved the marketing, sales and CMS onto the HubSpot platform. And they rolled out a content and blogging strategy, with content creation solutions initially provided by their internal staff members that did not gain momentum.

They then looked at various 3rd party providers and selected WriterAccess and one of our 6-star writers that had deep industry expertise after some testing. And built out a very aggressive blog strategy focused on critical keywords and the personas of their ideal customers in all stages of the customer journey.

Results

After 4 months of consistent publishing on the blog and social channels to support the core stories and posts, the Signals blog became the 4th most-read section of the site. Calibrate moved most all of their clients over to the WriterAccess platform.

Organic traffic is up 93% since inception with one client, and 82% with another client. And the content strategy focuses on great content topics centered on high search volume keywords that get top listings thanks to the quality of the content.

“I’ve been using WriterAccess in my multiple roles with agencies for over 6 years now. They are a critical part of our content strategy and planning. I often work with clients that are hesitant to outsource content creation to an agency or to another third party, but after a short onboarding experience, we find ourselves just killing it with their writers. For all of my clients, we find their search rankings are higher than
they’ve ever been. That is not a WriterAccess win alone, but as a partner to my business, it is. Highly recommend them, their platform, and their network of thousands of writers.”

– John Middlebrook, Founder of Calibrate Brands

Why More than 25,000 Customers Trust WriterAccess

“Simplifies the production process with templates and writing teams. Turnaround it lightning fast with many writers.” – Client #31680

“Prices are reasonable and the first writer we tried, right off the bat, met our needs better than 3 previous contractors we found on our own.” – Client #31710

“Very happy with the quality and turn-around time from our first order. The process was straightforward and the email notifications of each milestone were informative and helpful.” – Client #22514

“Great support team. Great UX. Writing team is great and has grown since I started. After using a couple competing platforms, they just don’t compare to WA.” – Client #20048

“Affordable content created by real people who like writing about the topics I need written about. I can ‘shop’ for a perfectly-suited writer for my projects.” – Client #19815

“Simplifies the production process with templates and writing teams. Turnaround it lightning fast with many writers.” – Client #31680

“I’ve always had the best experience with Writers Access. What I love most is when I call I get a live person! Thank you for that. Don’t ever change!” – Client #6288

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