This is it. This is the year you’re going to start – and maintain – a helpful, informative, engaging blog to build your brand and grow your customer base.
No more false starts – you’re good and ready to wrap your arms around content marketing and fully embrace all the benefits it can yield. Now to hire some writers.
But where do you start? Well, why not hire professionals in your own field – who can also write? It sounds good on the surface – after all, who knows your business better than someone who’s also in your business.
So you start casting around for writers to join your team – specifically, looking for people with direct experience working in your industry who can also write. And that’s when things start to go terribly wrong.
Why? Well, as it turns out, there’s a big difference between being an expert in something and having the expertise to write about it in a way that’s easy for your audience to understand. And that’s what good writers do.
In fact, writers who specialize in a particular field often have the benefit of a broad perspective that comes from covering an industry from different angles.
Finding Your Talent
Most writers who’ve been “in the biz” for several years have worked with multiple clients in their specialty areas, which means that instead of being “boxed in” by a single approach or viewpoint, they can bring a fresh approach to your content.
One that’s more likely to attract a devoted readership (not to mention, higher conversion rates). Plus, they know how to write well – which is actually a lot harder than you might think.
Skilled content writers don’t just understand the industry they’re writing about – they also understand the audience you want to reach and, most importantly, how to reach them.
They know how to create compelling content that doesn’t just convey an idea – it taps into your potential customers’ innermost motivations or “pain points,” demonstrating the value of your product or service in ways that are relevant to your audience.
In a nutshell: Good content writers don’t sell – they use persuasion, common sense and good old logic to help customers see and understand how your product can directly benefit their lives and their needs.
That’s an essential part of the customer journey, the part that turns interested audience members into actual customers, followers and (if you’re lucky) vocal brand ambassadors.
Marketing Team Tools
In fact, when it comes to marketing your business, few tools are more valuable than a well-vetted team of writers dedicated to helping you promote your brand.
And given the emphasis on high-quality content marketing in 2017, the time to start building that team is now.
So now, we’re back to the original question: How do you find that team of dedicated writers to help you market your business, grow your brand and build your revenue?
WriterAccess is a great start.
With literally thousands of top freelance writers at varying skill levels and representing an array of industries and interests, WriterAccess helps businesses of all sizes outsource content creation.
Either as a complete turnkey solution for all their marketing needs or to supplement an existing marketing department during really busy periods – or just to give a new perspective on existing or emerging marketing needs.
WriterAccess is also one of the only content creation platform that offers plenty of support and innovative tools to help every client get the type of content they’re looking for at a price that dovetails nicely with their marketing budget, no matter how big or how small.
Ready to find out how? Take the tour, then get ready to build your team of writers who can help you take your business – and your brand – to the next level.
Karen Z is a talented WriterAccess freelancer specializing in marketing copy. See how writers like Karen (and more) can help take your business to the next level through powerful, engaging content.