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Profile Summary
Star Rating
Completed Orders 7,588
Revisions/Order 0.07
Repeat Clients 60%
Last Login 9/26/2016
Location ___, NJ
Education College Diploma
Status Available
Endorsements
Blog Post31
Web Page24
Medical17
Health14
Article11
Legal9
Press Release8
Real Estate5
Industry
Asset Type
Expertise
Experience
Summary of Experience
Karen has more than 20 years of experience as a professional writer and editor, working for a wide range of clients including medical practices, hospitals and healthcare societies, lawyers, doctors, real estate firms, accountants, transportation agencies, retail establishments and more. She is highly ranked in her specialty fields on WriterAccess, and for the past three years, she has ranked as a top medical writer (http://www.writeraccess.com/search-writers/?industry=29).

Her goals as a content writer are to create content that:

* increases page views, conversions and ROI
* ranks well in searches and follows best SEO practices
* clearly reflects each client's unique brand
* consistently engages and informs audiences

Experience

During her career, Karen has written hundreds of articles, press releases, patient education materials, blog posts, ebooks, white papers and web content based on strong SEO techniques, and she has also served as a ghostwriter on books covering a wide range of medical and healthcare topics. Prior to becoming a freelancer, Karen worked as a features and news writer and copy editor for several newspapers, producing content on a wide range of topics and earning both state and national awards.

Karen's press releases have resulted in media coverage in TIME magazine, the New York Times, WebMD, MedPage, The Herald (Ireland), Prevention, Huffington Post, Belfast Telegraph, Daily Mail (United Kingdom), Herald Sun (Australia), Globe and Mail (Canada), Forbes, Voice of America, National Public Radio, NBC news and the Associated Press, among others.

She prides herself on her ability to learn new areas of interest and adapt to new styles, all while adhering to the all-important client timeline. She has built a loyal following based on her dedication, dependability, discretion and willingness to work with each client to ensure their goals are met. She thoroughly enjoys working with clients and helping them create the materials they need to suit their unique needs.

Karen does not write product reviews or college essays.
Specialties
Karen Z has written for a broad range of audiences, creating marketing collateral like blogs, web content and ebooks, as well as news and features articles, working extensively in the medical, health, legal, transportation and marketing arenas. Her experience as a professional news writer makes her especially proficient at creating copy that will appeal to large audiences, and she works hard to make sure every piece she creates is custom-tailored to reflect the client's voice and brand in a manner that both informs and engages the reader.
Interests
During her time off, Karen enjoys reading about personal finance, time management and marketing topics, and she is always searching the Internet to learn more about how to create the ideal press release, article, blog or ebook. She frequently takes classes to improve her skills and learn new areas of interest, and is currently registered for classes in .html and web design. A love of puzzles helps her figure out new and innovative approaches to creative marketing materials, and she also enjoys gardening (having attained Master Gardener certification several years ago), hiking, classic movies and hanging out with her family.
Education
Rowan College Jun 2014 – Dec 2014
Nonprofit Management, Certificate

Program aimed at describing in-depth the nuts and bolts of nonprofit formation, development and management, including nonprofit marketing and grants writing. Karen has about 15 years of experience in the nonprofit space, and enrolling in the certificate program is an extension of her efforts and experience in helping nonprofit clients through grants and marketing, including public outreach.


Univ. Delaware Communications, B.A.

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Honors and Awards
First-Place Jesse H. Neal Award. Considered the Pulitzer of the B2B/Marketing journalism industry. First-place national award for series of articles I wrote on national healthcare reform; this was the first Neal Award achieved by this major B2B publisher.

Community Service Award Award granted for journalistic service to the local Hispanic community.

First Place New Jersey Press Association (NJPA). First-place (statewide) award for a detailed, multi-part series I wrote about migrant workers employed in the state's agricultural system.

Association Memberships
MCOL Jun 2014
Founded in 1995, MCOL is a leading provider of data and information to healthcare business professionals.

The American Communication Association Jun 2014
The American Communication Association (ACA) is a not-for-profit virtual professional association with actual presence in the world of communication scholars and practitioners. ACA is committed to enabling effective use of new and evolving technologies to facilitate communication instruction, research and criticism, and to offering a technologically supportive venue for all who study the ways in which humans communicate.

Toastmasters International Oct 2010
Toastmasters International helps people develop better public-speaking and presentation skills. Karen enrolled to help her become a more effective communicator, and also to "test out" and improve her skills in speech writing, slide deck development, scripts and more.

The Master Gardeners Association of New Jersey (MGANJ) Feb 2003
The Master Gardener program provides intensive guidance and assistance through volunteer work with non-profits, communities and other groups to establish and maintain gardening initiatives aimed at increasing awareness, self-sufficiency and a better quality of life. As an MG volunteer, Karen has helped schools, special needs groups and nursing homes develop and maintain gardens for learning, enjoyment and therapy.

Projects by Industry
Health

For more than 20 years, Karen Z has worked as a freelance health and wellness writer for medical news magazines, national medical societies, health and medical marketing companies, doctors and dentists in private practice, and hospitals and medical centers. She's create a wide variety of collateral including:

* press releases
* patient education materials
* blog posts
* podcast scripts
* monographs
* news articles
* web content

Karen enjoys distilling complex health-related information into content that is both understandable and engaging to target audiences, including both the general public and business and professional audiences. She enjoys helping businesses build patient relationships by providing content that's relevant and that motivates readers to take action.

Medical

For more than 20 years, Karen Z has worked as a freelance medical writer for medical news magazines published by Slack and Advanstar, including Ocular Surgery News, Orthopedics Today, Ophthalmology Times, Urology Times, Cosmetic Surgery News and Skin and Allergy News, as well as national medical societies dedicated to orthopedics, ophthalmology and critical care specialties. She has created press releases, patient education materials, blog posts, podcast scripts, monographs and news articles, and she earned a coveted Jesse H. Neale Award (first place) for her series on healthcare reform. She specializes in distilling complex medical and scientific information into material that is both understandable and engaging to lay audiences.

Legal

From webpages to blog content to downloadable content like white papers and tipsheets, Karen has written a significant body of work for legal clients, including individual attorneys and large and small law firms. She specializes in providing clear, concise information that educates clients about their rights and the vital importance of having skilled legal representation to ensure those rights are protected.

Multiple law firms from throughout the U.S. depend on Karen for regular blog content and webpage updates on practice areas and topics including:

* Family law (divorce, custody, visitation and more)
* Domestic violence
* Immigration law
* Criminal defense
* DUI
* Civil litigation
* Business law
* Personal injury (auto accidents, slip and fall, boating/airline accidents, etc.)
* Wrongful death (malpractice, product liability, DUI accidents, etc.)
* Real estate

It's no secret that many consumers view lawyers with some degree of suspicion and cynicism. Attorneys and law firms have reputations to uphold, and Karen takes great care to protect those reputations by providing content that's authoritative, trustworthy and compassionate to help potential clients view the firm or attorney as "human" and interested in their problems and needs.

Karen is also mindful of adhering to guidelines set out by the American Bar Association's Center for Professional responsibility regarding the promotion of legal services, as well as rules and regulations established by state ethics committees. As a result, she's careful never to include language that implies specific promises or guarantees that could cause conflict with these entities.

Marketing

Karen has been providing marketing collateral for clients for more than two decades, beginning with freelancing for the New Jersey Department of Agriculture in the 1980s. Since then, she's worked for clients in dozens of industries, creating many different types of collateral. That broad experience has enabled her to develop a keen appreciation for different types of marketing, and now, she edits and writes a series of newsletters aimed at helping businesses learn how to market themselves more effectively.

Karen has experience in both online and "offline" marketing, and she's skilled at helping many of her clients develop a comprehensive and responsive marketing campaign "from the ground up."

You can find more details about her experience writing different types of marketing materials (like press releases, news articles, blog posts, social media, etc.) by looking at the other sections of her profile here at WriterAccess.

Finance

Karen has written dozens of articles on personal finance topics, including:

* Credit repair
* Qualifying for a loan
* The mortgage process
* The refinance process
* The ins and outs of 401Ks
* Types of mortgages
* Interest rates and the factors that affect them
* Federal Reserve rulings
* Federal legislation including loan modification programs
* The wise use of credit


She specializes in taking often complex financial topics and distilling them for a consumer audience so they feel more empowered about their own financial options. Her asset types in this industry include press releases, blog posts, articles, white papers, reports, ebooks, social media posts and scripts.

At WriterAccess, Karen helped a client launch a new site dedicated to providing consumers with information about loans and credit, providing webpage content, blog posts, video scripts, ebooks and other marketing collateral. Her experience covering a wide range of financial topics and producing collateral in a variety of formats means clients can hire her with confidence.

Construction

Karen has experience writing for individual builders and contractors as well as construction companies and companies that specialize in specific aspects of construction, like plumbing or electrical.

In addition to writing articles, blog posts, press releases and other copy that appeals to consumers and helps drive sales, she also specializes in optimizing content with the aim of increasing a site's ranking by search engines.

Garden

Karen has:

* 15+ years as a Master Gardener
* Written 100+ articles/blog posts about gardening-related topics
* More than 1,000 volunteer hours helping non-profits develop gardening projects
* Worked with special needs school district to implement therapeutic gardening program
* Developed and implemented "butterfly gardens" for two local schools
* Developed and implemented therapeutic gardening program at county-run nursing home

Insurance

Karen has completed blog content, webpage copy, email blasts, newsletter articles and press releases for private insurance companies serving consumers and businesses, as well as companies that specialize solely in corporate risk management and e&o insurance for agents. Topics range from insurance- and risk-specific subjects to business management and home living topics geared toward increasing readership and ROI.

Banking

Karen has provided banking institutions and loan companies with consumer-focused marketing materials, ranging from blog content to newsletter articles to email blasts to video scripts for YouTube and self-hosted accounts. Her emphasis is on providing consumers and small businesses with useful information aimed at increasing awareness and understanding of baking instruments including home, auto and personal loans, investment accounts, credit and more, with an overall aim of helping banking clients increase the ROI of their marketing programs.

Projects by SEO Skill
SEO Keyword Requirements

Karen is skilled in writing copy that adheres to SEO best practices, and she keeps up on developments that have an impact on SEO -- for instance, Google's recent introduction of Hummingbird. She understands how to use keywords and phrases naturally for their greatest impact, aiding in the organic search process. All the SEO copy she writes is developed to "read" naturally so customers don't feel they're reading copy that's been "gamed" to trick the search engines (that means keyword stuffing is an absolute no-no). She also understands search elements beyond keywords, like the careful use of headings and lists and the placement of keywords for their best effect, and can suggest additional keywords she feels might be used in a customer's search for a specific product, service or industry.

Title/Meta Descriptions

Meta information, including titles and descriptions, plays a critical role in ensuring your site is found and ranks well with search engines, and the descriptions can also be the deciding factor that influences a customer to click on your site rather than your competitor's site. Karen understands the roles and functions of a webpage's meta information, and she's skilled in applying best practices to help increase your site's visibility and improve its ranking.

Link Building

Karen is skilled in SEO best practices, including the use of both internal and external links to increase search engine rankings. She also understands that not all links are created equal -- at least, not to search engines, and she keeps up-to-date on link-building and other SEO strategies to ensure the copy she writes is as optimized as possible without running the risk of being considered "spammy."

Projects by Asset Type
Press Release

During her 20+-year writing career, Karen Z has written a broad variety of press releases for both lay and professional audiences, including press releases for private corporations, medical societies, physicians, lawyers, small and medium businesses, retail stores and e-commerce sites, and state and local governments. Having worked in the news industry for many years as both a reporter and a copy editor, she has a unique and valuable perspective on what makes a release newsworthy and attractive to the media. In addition to writing your release according to the tone you define (from serious/professional to conversational to humorous), Karen Z can optimize your press release for SEO to help funnel traffic to your site.

Blog Post

Karen has written blog posts for a range of clients, including doctors and other medical professionals, lawyers, real estate professionals, marketing agencies and clients in many other fields. She believes the blog is the ideal medium for really letting the client's unique brand voice and message shine through. Blogs are one of the best and simplest ways to increase page views and to increase customer loyalty (and therefore, ROI). Karen works closely with clients to ensure she understands the voice they prefer to use to make sure they reach their target audiences.

Twitter Post

Writing Twitter posts can be challenging, especially when an embedded link uses up some of those precious characters. Karen knows she has a brief window to make a meaningful impact, and she writes Twitter posts to spark curiosity and motivate readers to "click" to learn more.

Script/Video

Writing natural conversation that listeners can relate to is critical to a script's success: "Hearing" information is a lot different than reading that same information. Karen strives to write scripts that provide informative content while helping the client appear more down-to-earth and trustworthy so they can build an audience. That means that while she writes a script, she's "listening" to it at the same time, embedding direction as necessary to make sure the right elements are emphasized at the right time.

Karen has experience writing both long and short scripts. Some of her scripts have appeared on YouTube and some have appeared on clients' private sites; many have been used as part of marketing and educational products offered for download, often as part of the sales funnel process.

Facebook Post

With more than 20 years of marketing experience behind her, Karen understands the impact a strong social presence can have on developing and growing your brand and reaching an expanded audience. Her Facebook posts are geared toward providing quick tips or presenting intriguing bits of information aimed at stimulating conversation and comments. Many of her posts distill information taken from a longer piece hosted on the client's site, providing enough information to whet a reader's appetite and ending with a link to the full post at the client's website. She's skilled at integrating social, blog and site content into a seamless marketing program that builds customer confidence and trust.

White Paper

Karen has written white papers for clients in multiple industries. Her pieces seek to engage while informing, leading the reader from problem to solution without being overtly "sales-y." Here are a couple of her observations on the white paper's role in marketing and in building a strong, positive reputation between client and customer:

White papers can play a critical role in a business' marketing strategy, particularly when offered as part of the sales funnel. The goal of any white paper, in addition to providing useful information, is to present the client as an authority, with two primary aims: To build trust among potential customers and, ultimately, to drive sales.

An effective white paper carefully walks the line between a purely informational piece and a carefully tailored sales piece. It's not the place for heavy-handed, hard-selling. Instead, the aim should be to provide useful information that recognizes the customer's pain points or problems, demonstrates the client's authority, and then gently guides the customer toward a solution for that pain (the client's product).

A good white paper takes more time to develop than, say, a press release or blog post. However, Karen is able to accommodate quick turn-around times and tight deadlines; she also enjoys working with the client, incorporating their suggestions into the final product to achieve a paper that effectively communicates the client's brand and message.

Brochure

A brochure can be a powerful marketing tool, providing customers with a "take home" item to which they can refer again and again. It's also a great way to showcase and highlight your product or service and its benefits, and it's the ideal item to use as a handout for fairs, seminars, trade shows and other events.

Karen has created brochures and single-page sales sheets for a wide variety of clients. A brochure is a very visual item; written copy should work hand-in-hand with the final layout. When developing a brochure,

Karen makes sure the final product is chock-full of information but not overcrowded or overly busy; that means that when creating copy, she's mindful of the final layout and visual impact of the piece. Her ultimate goal is to create a piece that clients are proud to have represent their business.

Book

Karen has ghostwritten more than a dozen books -- both ebooks and print books. The ebooks she's completed have been for clients interested in developing comprehensive and robust marketing campaigns, typically as part of a sales funnel approach. The print books she's written have been for a major medical society and each focused on a specific type of health/medical issue and its diagnosis and management.

Although many writers prefer to avoid the long format of a book, Karen enjoys gathering information and organizing it into a format that will inform, educate, engage and, yes, even entertain. Some of the ebooks she's completed have followed an outline provided by the client; others have been started "from scratch" with just an idea. In each case, Karen has worked closely with the client to ensure the end product satisfies the client and achieves the book's purpose.

Web Page

Your webpage is like a virtual business card, providing many customers -- and potential customers -- with that all-important first impression. Karen has experience creating many different types of webpages, including:

* Home pages
* About us pages
* Our story pages
* Mission statement pages
* Contact us pages
* Landing pages
* Services pages
* Product pages
* "Thanks for visiting our site" pages
* FAQ pages
* Bio pages

She understands the unique purposes of different page types and is skilled at creating copy that meets the requirements of each. In addition to writing individual pages, she's also written content for entire websites, providing a single, consistent "voice" that helps a company promote itself as a reliable, dependable authority -- an essential element in building trust with current and potential customers.

Copywriting

Karen has written marketing and advertising copy for clients in a variety of industries, including businesses that have very specific niches and target audiences. From the killer headline that grabs the reader's attention to the catchy tagline that makes them want to learn more, Karen is skilled in writing engaging copy that creates interest and motivates customers to take action.

Good copywriting persuades or influences a person to buy a product or service, and convinces and assures them that they're getting a great deal. Copywriting is sales writing, but that doesn't mean it's pushy or overly aggressive. The aim of copywriting is to focus first on a customer's pain points, helping them to see that you understand the problems they face; once that trust has been established, the next goal is to clearly show how the product or service can help solve that problem.

By developing an understanding of the product or service you offer, the audience you're targeting and the goal you hope to achieve, Karen can custom-tailor your final piece so it meets all your goals.

News Story

Karen began her newswriting career more than 20 years ago, beginning first with a local daily paper and working her way up to a major daily in Philadelphia, Pa. During her career, she's worked as a features writer, a news writer and an editor overseeing a busy newsroom, and she has a deep understanding of the elements and structure of a great news story. She's also worked in specialty publications in both the medical and transportation industries, creating broader, more in-depth pieces for both consumer and industry magazines and publications. In addition, she's written hundreds of newsletter articles for large and small businesses in a wide range of industries. During the early years of her career, Karen won several awards for newswriting, and she maintains a love for writing about current events as well as more in-depth news pieces for multiple clients.

Article

During her 20+-year career, Karen has written literally thousands of articles for dozens of clients representing a broad range of industries.

Karen has extensive experience and skill in creating many different types of articles, including:

* Informational
* Educational
* News
* Technical
* Features
* How-to
* Academic
* Marketing
* Blog content

From introductory level pieces to in-depth articles and technical pieces, Karen is able to create the perfect article for your own unique needs.

Newsletter Content

Karen has written copy for B2B, B2C and non-profit clients as well as intra-company newsletters for both large and small businesses. She currently acts as a writer and editor for several quarterly newsletters serving the medical, legal, and accounting industries, and she has been a regular contributor to newsletters distributed by international medical societies as well as Fortune 500 companies and educational institutions.

Projects By Expertise
Editor

Karen has served as an editor for a small daily newspaper, a large regional daily newspaper and a major metropolitan daily newspaper, as well as a contributing editor for a range of consumer and specialty magazines. In addition, she currently serves as the editor of a series of newsletters for health/medical, legal, accounting and marketing readerships.

Her experience has provided her with a unique insight into the different approaches and styles that are most effective with different types of audiences and different types of media. She also is experienced in using and editing a variety of styles, including AP, Chicago, APA and AMA styles.

As an editor, Karen won several regional and national industry awards for her headlines. She also earned a first-place Neale Award while serving as a contributing editor for Advanstar Communications.

Book Ghostwriter


Karen has ghostwritten more than a dozen books for doctors and medical researchers, as well as multiple marketing and informational ebooks for clients in many different industries. She enjoys the challenge of working closely with a client to develop a comprehensive piece that tells a unique story and achieves its end goal -- whether that's educating the audience, promoting a product or service or both. Her background as an editor and her years of experience creating high-quality written materials make her an excellent choice for book projects.

Copywriter

Karen has written marketing and advertising copy for clients in a variety of industries, including businesses that have very specific niches and target audiences.

From the killer headline that grabs the reader's attention to the catchy tagline that makes them want to learn more, Karen is skilled in writing engaging copy that creates interest and motivates customers to take action.

By developing an understanding of the product or service you offer, the audience you're targeting and the goal you hope to achieve, Karen can custom-tailor your final piece so it meets all your goals.

Journalist

Karen spent many years as a journalist with several daily newspapers ranging in size from a small daily to a major metropolitan daily, covering news stories and writing features on a wide range of topics. She has also written a considerable amount of journalistic copy for specialty magazines, including magazines in the medical, legal and transportation industries. During her career, she's won several awards for her articles and article series.

Karen is skilled in a variety of journalistic styles, from the who-what-where-when of a hard-hitting current events piece to the highly detailed technical requirements of a science article to the storytelling approach of a features piece. She is especially skilled in identifying the "angle" that will make your article highly readable and engaging for a wide or targeted audience.

Projects by Writing Style
Conversational

The conversational style is a great way to help clients feel more comfortable with your company, and a great tool for building trust. It's also ideal for helping clients clearly identify how a company's product or service can truly help them solve a problem.

Karen has written a considerable amount of content using a conversational style. She believes that, used properly and in the right venue, a conversational style can help a company build long-lasting customer relationships and promote social engagement and word-of-mouth advertising. She also knows that writing in a conversational style that appeals to a large audience can be tricky. Ideally, you want to be casual enough to engage an audience, but not so informal that you sound uncaring, superficial or glib.

As a writer with more than 20 years' experience, Karen understands this unique approach and is skilled at applying it to clients from many different industries.

Humorous

Humor can evoke a strong response in the reader; done "right," the use of humor can make you and your business appear more approachable, more relatable, more down to earth - and that can significantly increase the bond of trust between you and your potential customers. But done wrong, humor can sound corny, contrived, forced, and worse - offensive. That kind of humor turns people away - often in droves.

Karen enjoys the opportunity to write humorously for her clients, and before she even writes a word, she's careful to look at the client's website as well as competitors' websites to develop the most appropriate tone and approach. She's also happy to provide initial drafts for a client's review to ensure the level and type of humor - and the way it's being used - meet the client's expectations. She's written a significant amount of humorous, lighthearted copy for clients, and she's skilled at using humor to engage audiences and help clients build trust and grow their readership and customer bases.

Many businesses are worried about the use of humor on their websites or within their marketing collateral; blogs are a great way to "break in" a humorous approach, so if you're interested in using humor, but not sure if it's right for your business, Karen suggests starting by adding a humorous tone to some of your blog posts.

Journalistic

Karen began her newswriting career more than 20 years ago, beginning first with a local daily paper and working her way up to a major daily in Philadelphia, Pa. During her career, she's worked as a features writer, a news writer and an editor overseeing a busy newsroom, and she has a deep understanding of the elements and structure of a great news story.

She's also worked in specialty publications in both the medical and transportation industries, creating broader, more in-depth pieces for both consumer and industry magazines and publications. In addition, she's written hundreds of newsletter articles for large and small businesses in a wide range of industries.

Karen is skilled in a variety of journalistic styles, from the who-what-where-when of a hard-hitting current events piece to the highly detailed technical requirements of a science article to the storytelling approach of a features piece. Karen is especially skilled in identifying the "angle" that will make your article highly readable and engaging for a wide or targeted audience.

During the early years of her career, Karen won several awards for newswriting, and she maintains a love for writing about current events as well as more in-depth news pieces for multiple clients.

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