As part of his exhilarating keynote address at Content Marketing World, speaker Henry Rollins explained the future of content marketing as he predicted it as follows:
“We are not going back to anything. We’re not going back to dial-up phones, we’re not going back to anything ancient…The old must give way to the new. The new must come in with intensity, with innovation, with great fury and speed.”
While we are WriterAccess wholeheartedly agree with Rollins’ assessment and personal prediction, the logistical underpinnings of such a statement are vast. In other words, how do you as a client prepare to stay ahead of competitors in 2020? What “futuristic” techniques can you hope to employ? Thankfully, the answer to these questions can be found below:
Back to The Future: What to Expect Content Marketing Wise in 2020
Don’t Forget The Basics
Although Rollins during his speech spoke of great fury and speed, he also emphasized the importance of remembering the basic elements of good content marketing that must never be overlooked or forgotten, such as…
- Don’t depend on flashy newly created tech over clear, personal communication.
- Make sure the fundamentals of delivery and creation of content are still sound.
- Aim for conversations over marketing speak.
Additional Predictions By Thought Leaders and Insiders Within The Industry
In addition to the points outlined by Rollins in his keynote address, there is much to be learned from other leaders within the industry. The following are just a few notable predictions directly related to content creation going into 2020.
- Conversational and Customized: According to Tamsen Webster, her hope for 2020 is that many brands focus more on consistent story and subsequently customize their content or individual applications to audiences.
- Authoritative Insights a Must: Ben Plomion, webinars or white papers simply don’t cut it any longer. Today’s consumers need more than standard educational content or tutorials. Future consumers demand intelligent analysis and discussion, along with authoritative insights and quality data. Plomion also mentions a big draw for 2020 being presidential related content that is non-partisan in nature.
- Conversion Through Convincing: More content with less resources through user-generate content is something predicted to increase in 2020. Marketing professionals must identify what inspires their audience and then create and share applicable stories. Instead of changing the message, 2020 will be about changing the messenger.
- Heart Felt Content: Another predicted improvement/change in content marketing in 2020 is the insurgence of natural conversations. Businesses that speak from the heart to their clients will come out ahead. The use of casual, friendly language, as if one was speaking to an old friend, will increase in popularity, predicts Lisa Dougherty of Content Marketing Institute.
- Research Heavy Pieces: Marketers will utilize research to their advantage in 2020 by publishing several pieces per every pertinent piece of research. No more simply rehashing other experts research. Businesses will now want to get their own, original research for the purpose of creating one of a kind content that speaks directly to their clients.
- Effective Writing: Along with high-quality content, the importance of effective writing will continue to grow. Effective content means content that is read because it can be found or appeals to the focus audience. A well written piece of content that isn’t focused on the right topic or point does little to garner business. Sarah Mitchell of Typeset explains that marketers must keep writing effectiveness a priority in 2020. At WriterAccess, we can help you do just that. Our team of freelance professional writers are ready and willing to create not just high-quality content, but pieces that will be effective for the purpose attended.
- Utilizing Unique Platforms and Channels: Melissa Harrison of Alee Creative explains that 2020 will see marketers move away from channels that aren’t performing as desired. Crafting content and then distributing it in unique ways, even going in a more creative direction will take the place of the same old methods. This content will be super specialized and personalized for the intended audience.
Your Next Step: Preparing Your Future
As outlined above, the future of content marketing looks promising as well as a bit transitional. Thankfully, here at WriterAccess, our professionals stay on top of industry trends and help you remain ahead of the game. Contact us to learn more about our freelancers and how they can help you get back to the future in terms of your content strategy for the upcoming year. Admittedly, although no one knows exactly what is coming in terms of content marketing, we make it our business to be on the cutting edge in terms of innovation and trends. Let us use this insight to help you prepare for your best future.
Brandie P. has enjoyed practicing freelance writing as a profession for almost a decade. She believes well written content gives any website or business an edge over their competitors. Therefore, she strives to maintain a level of professionalism in her work that will consistently elevate her clients and hopefully increase their revenue, reach and even reputation. She is happy to work with you today on your next project and especially values making long-term client/writer relationships.